{"id":4175,"date":"2022-09-05T15:36:22","date_gmt":"2022-09-05T15:36:22","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4175"},"modified":"2022-09-07T11:17:45","modified_gmt":"2022-09-07T11:17:45","slug":"real-time-seo-content-writing-a-7-step-process-for-everyone","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/real-time-seo-content-writing-a-7-step-process-for-everyone\/","title":{"rendered":"Real-Time SEO Content Writing: A 7-Step Process for Everyone"},"content":{"rendered":"

If you’re no stranger to SEO, we’re sure you’re familiar with the importance of relevance<\/u><\/strong>.<\/p>\n

Whether you kick things off with content, social media marketing, or local advertising, your approach should be as relevant as it gets<\/em>.<\/p>\n

People don’t want boring, outdated content covered in dust and cobwebs. They want fresh, exciting, trending content that’s actively being talked about by the full spectrum of netizens: friends, family, acquaintances, strangers, and just about everyone<\/em>.<\/p>\n

Trends are exciting, but they’re also short-lived<\/u>.<\/p>\n

If you capture them while the moment’s hot, you’ve essentially won the time-sensitive traffic and conversion jackpot!<\/p>\n

Real-time SEO content writing helps you do just that.<\/p>\n

What is it?<\/p>\n

How can it benefit your brand?<\/p>\n

And what’s the right way to kick things off?<\/p>\n

We’re breaking everything down! Keep reading for an A\u2013Z guide to real-time SEO content writing\u00a0in 2022.<\/p>\n

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Table of Contents<\/h2>\n

What Is Real-Time SEO Content Writing?<\/u> <\/a><\/p>\n

Step 1: Identify Trends<\/u> <\/a><\/p>\n

Step 2: Jump on the Bandwagon with Real-Time Web Content<\/u> <\/a><\/p>\n

Step 3: Create Real-Time Multimedia Content<\/u> <\/a><\/p>\n

Step 4: Generate More Buzz with Real-Time Social Media Content<\/u> <\/a><\/p>\n

Step 5: Earn Targeted Conversions with Real-Time Local Content<\/u> <\/a><\/p>\n

Step 6: Stick Around for the Post-Trend Noise<\/u> <\/a><\/p>\n

Step 7: Preserve the Moment<\/u> <\/a><\/p>\n

Act Fast with Search Berg!<\/u><\/a><\/p>\n<\/div>\n

<\/a>What Is <\/b><\/strong>Real-Time SEO Content Writing<\/b><\/strong>?<\/b><\/strong><\/h1>\n

Earlier this year, the Super Bowl took the nation by storm.<\/p>\n

In 2020, Joe Biden won the election against Trump.<\/p>\n

In 2015, we had the viral “is it white and gold or black and blue” dress debate (the iconic photo even earned its own Wikipedia page<\/u><\/a>).<\/p>\n

In 2014, Kim Kardashian “broke the internet” with her controversial Paper Magazine shoot<\/u><\/a>.<\/p>\n

These are just a few glimpses of the many, many, many<\/u><\/em>\u00a0groundbreaking moments that have sparked a conversation in the past two decades.<\/p>\n

Trends are exciting, fun, and edge-of-the-seat electrifying.<\/p>\n

They give you something to talk about, and as humans, we love<\/u><\/em>\u00a0collective conversation.<\/p>\n

Real-time SEO content operates around this logic.<\/p>\n

It’s a quick response<\/u><\/strong>\u00a0to time-sensitive events, trends, topics, activities, and happenings that are being talked about by hordes of people.<\/p>\n

As you strike while the iron’s hot, you’ll get a chance to crack open massive pockets of traffic and conversions that would otherwise remain out of reach.<\/p>\n

As your visibility quickly increases, people will flock to your content in hopes of satiating their thirst for the trend.<\/p>\n

When done right, your real-time SEO content writing\u00a0campaign can help you become a loud and clear voice in your industry for a short while.<\/p>\n

All eyes are on you.<\/p>\n

As you cleverly make full use of your pedestal, you can carve a new path for your business even after the trend dies out.<\/p>\n

<\/a>Step 1: Identify Trends<\/b><\/strong><\/h1>\n

There’s something exciting happening almost every other minute.<\/p>\n

Sure, every “trend” isn’t worth creating content around.<\/p>\n

If you want your content to make a splash, make sure you find the most exciting and relevant trends<\/u><\/strong>\u00a0that are being talked about by thousands or possibly millions of people.<\/p>\n

How do you do this?<\/p>\n

For starters, keep your eyes peeled for trending activity on Twitter<\/u><\/a>.<\/p>\n

Here are some Twitter trends:<\/p>\n

\"\"<\/p>\n

If your business relates to tennis in any way, the 9th<\/sup>\u00a0trend is for you.<\/p>\n

Perhaps you sell tennis gear. Or maybe you curate Grand Slam experiences for a high-end audience.<\/p>\n

You’ll increase your reach as you write real-time content around the US Open and actively respond to social media activity.<\/p>\n

The same goes for the 11th<\/sup>\u00a0trend!<\/p>\n

If your business relates to this in some way, you can quickly jump on the bandwagon and capture the short-lived audience interest around the conversation.<\/p>\n

Change the location to find the most relevant trends in your town, city, or state.<\/p>\n

We also recommend using Google Trends<\/u><\/a>, the cr\u00e8me de la cr\u00e8me of SEO content tools.<\/p>\n

This clever tool helps you explore the most talked-about trends based on hyper-specific locations.<\/p>\n

You can also explore shopping trends<\/u><\/a>, which is absolutely genius from a conversion standpoint.<\/p>\n

\"\"<\/p>\n

It allows you to explore different categories and select trends that fit your niche.<\/p>\n

\"\"<\/p>\n

Let’s say you sell clothing. If you take a closer look at the specific trends within this category, you’ll stumble upon a set of results very similar to this (depending on what’s trending at that time):<\/p>\n

\"\"<\/p>\n

See what we mean?<\/p>\n

As you create real-time content around these topics, you’ll reach active users scouring the web for similar content.<\/p>\n

If you have items in your collection that can help people recreate Lil NasX’s VMA outfit or Serena Williams’ US Open outfit, you know exactly what to do.<\/p>\n

This is how real-time content works.<\/p>\n

It all starts with hunting for trends<\/u><\/strong>.<\/p>\n

The bigger the trend, the better!<\/p>\n

<\/a>Step 2: Jump on the Bandwagon with Real-Time Web Content<\/b><\/strong><\/h1>\n

You can create four different types of real-time SEO content (and we’ll jump to the rest in a bit).<\/p>\n

While all four types are powerful, web content is ultimately your ace card<\/u><\/strong>.<\/p>\n

If you want to tap into clusters of quality web users inclined to transact, you have<\/u><\/em>\u00a0to create real-time SEO web content.<\/p>\n

This includes articles, blogs, guest posts, press releases, and any other type of written content that can be posted on the web.<\/p>\n

Your content should create a sense of urgency<\/u><\/strong>.<\/p>\n

Remember, you’re covering a trend.<\/p>\n

Trends, by definition, are short-lived.<\/p>\n

Once the moment passes, your content will lose its potency.<\/p>\n

Make sure people flock to your work while it’s relevant!<\/p>\n

Let’s consider an example.<\/p>\n

When Simone Biles’ winning streak began in the 2016 Summer Olympics in Rio de Janeiro, the United States echoed her praises for months.<\/p>\n

This trend wasn’t short-lived; it was a tad more prolonged.<\/p>\n

And brands grabbed the moment while they could!<\/p>\n

Here are some blogs that caught our eye:<\/p>\n

\"\"<\/p>\n

This is exactly <\/em>how you jump on a trend!<\/p>\n

Makeup brands created content on Simone’s makeup looks, fitness trainers taught people how to train like Simone, clothing brands claimed that their products were similar to Simone’s choices, and so on.<\/p>\n

Of course, every trend won’t float your boat.<\/p>\n

If you offer tech support, you can’t possibly jump on this bandwagon.<\/p>\n

You can try to establish a connection.<\/p>\n

Perhaps Simone loves tech and uses a laptop you have in stock.<\/p>\n

In that case, you’re in luck.<\/p>\n

However, for the most part, the connection has to be tangible<\/u><\/em>\u00a0and strong<\/u><\/em>.<\/p>\n

It cannot be flimsy.<\/p>\n

If your audience figures out you’re forcefully capitalizing on a trend, they’ll run for the hills.<\/p>\n

Why?<\/p>\n

Because your content will come off as cheesy and forced.<\/p>\n

If there’s no apparent connection, it’ll be obvious that you’re trying too hard.<\/p>\n

So keep an eye out for trends that actually relate to your industry.<\/p>\n

This will help you release organic, seamless content.<\/p>\n

Once you find these trends, don’t waste any time.<\/p>\n

The sooner you release your content, the better!<\/p>\n

Pro tip: <\/u><\/strong>Free writing tools\u00a0are great, but they don’t help you discover in-depth trends. If you want a deeper analysis of the top trends in your niche, use cutting-edge SEO content tools.<\/p>\n

At Search Berg, we use advanced tools developed by experienced SEO experts. We can identify budding trends before they pick up speed, allowing you to release content at the perfect time.<\/p>\n

It’s all about striking while the iron’s hot! We help you do just that.<\/p>\n

Recommended Read: <\/strong>Writing Content for SEO: 6 Mistakes to Avoid<\/u><\/a><\/p>\n

<\/a>Step 3: Create Real-Time Multimedia Content<\/b><\/strong><\/h1>\n

The second type of real-time SEO content\u2014multimedia content\u2014can help you appeal to your audience’s visual interest.<\/p>\n

Written content is powerful; we can’t negate that.<\/p>\n

However, it must<\/u><\/em>\u00a0be supplemented with multimedia content: images, videos, infographics, GIFs, and so on.<\/p>\n

One of our favorite examples comes from Lowers & Associates<\/u><\/a>, an international risk mitigation company.<\/p>\n

When the college admissions scandal blew up in 2019, they released a power-packed infographic:<\/p>\n

\"\"<\/p>\n

This was simply brilliant.<\/p>\n

For starters, it caught people’s eye.<\/p>\n

When news broke out, people were actively<\/em>\u00a0trying to learn what had happened.<\/p>\n

By releasing a real-time infographic, Lowers & Associates swiftly jumped on the bandwagon and earned a bucketful of traffic.<\/p>\n

The infographic discusses the scandal, outlines the scheme, and helps people understand how to avoid such a situation.<\/p>\n

We’re sure they earned sweet conversions by posting this brilliant piece.<\/p>\n

Real-time SEO visual content will take you far.<\/p>\n

You can also incorporate it into written content.<\/p>\n

For example, add custom images to your blogs, embed videos in your articles, add GIFs to your guest posts (if the hosting platforms don’t mind), and so on.<\/p>\n

Visual content enriches written content.<\/p>\n

Even if you release standalone real-time visual content, it’ll make a big splash<\/u><\/em>.<\/p>\n

<\/a>Step 4: Generate More Buzz with Real-Time Social Media Content<\/b><\/strong><\/h1>\n

We’ve covered real-time web and visual content.<\/p>\n

Now the ball lands in the social media court, perhaps the most crowded court ever.<\/p>\n

Trends are hotly discussed on search engines.<\/p>\n

However, their noise ultimately reverberates the loudest across the most popular social media platforms: Facebook<\/u><\/strong>, Twitter<\/u><\/strong>, and Instagram<\/u><\/strong>.<\/p>\n

During the 2013 Super Bowl blackout, Oreo shared this post on Twitter:<\/p>\n

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Power out? No problem. pic.twitter.com\/dnQ7pOgC<\/a><\/p>\n

\u2014 OREO Cookie (@Oreo) February 4, 2013<\/a><\/p><\/blockquote>\n