{"id":4107,"date":"2022-08-15T14:54:30","date_gmt":"2022-08-15T14:54:30","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=4107"},"modified":"2022-08-19T12:43:11","modified_gmt":"2022-08-19T12:43:11","slug":"link-building-without-guest-posting","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/link-building-without-guest-posting\/","title":{"rendered":"How to Build Links Without Guest Posting"},"content":{"rendered":"

We’re often asked about the biggest rookie mistakes in the SEO game.<\/p>\n

And boy, are there plenty<\/em>!<\/p>\n

The best thing about SEO is that mistakes never go unnoticed. As your metrics start showing the damage, you’ll be forced to take a U-turn and change your plan ASAP!<\/p>\n

At Search Berg, we’re here to cover all the faux pas and help you turn things around.<\/p>\n

Today, we’re raising our eyebrow at the common and critical mistake of not focusing on link building without guest posting.<\/p>\n

Sure, well-optimized guest posts will get you far, but only till a certain point<\/em>.<\/p>\n

Once your link building juice dries up, your rankings will plummet.<\/p>\n

So how do you turn things around?<\/p>\n

It’s simple. You master the art of link building without guest posting.<\/p>\n

Buckle up, we’re covering the A to Z of manual link building\u00a0today.<\/p>\n

What are the basics? How can you build quality<\/u><\/strong>\u00a0backlinks in high quantity<\/u><\/strong>\u00a0with this game plan? And what’s the right<\/em>\u00a0way to kick things off?<\/p>\n

Let’s complete the puzzle.<\/p>\n

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Table of Contents<\/h2>\n
    \n
  1. Stop Ignoring Infographics <\/a><\/li>\n
  2. Post an Ultimate Guide <\/a><\/li>\n
  3. Turn to Google Search Console <\/a><\/li>\n
  4. Get Your PR Efforts Back on Track <\/a><\/li>\n
  5. Revive Broken Backlinks <\/a><\/li>\n
  6. Chase Contextual Links <\/a><\/li>\n<\/ol>\n

    The Ball Lands in Your Court <\/a><\/p>\n<\/div>\n

     <\/p>\n

    \n

    Tired of ranking poorly? Start chasing quality backlinks to dominate SERPs! Fill out the form below for a free consultation today.<\/h3>\n
    [blog_form2]<\/div>\n<\/div>\n

    <\/a>1. Stop Ignoring Infographics<\/b><\/strong><\/h2>\n

    \"Infographics<\/p>\n

    Visual content is the future of digital marketing.<\/p>\n

    Think about it. <\/em><\/p>\n

    Let’s say you have 20 minutes to become well-versed in perfume making.<\/p>\n

    Would you rather watch a 20-minute video or pore over a long, dense research paper?<\/p>\n

    Would you rather go over a visually engaging infographic or read a never-ending, picture-less article?<\/p>\n

    Pretty clear answers for both, right? <\/em><\/p>\n

    Content that stimulates more senses<\/u>\u00a0is always more popular.<\/p>\n

    If you want to amplify your link building\u00a0efforts, start releasing well-researched, value-added, expertly optimized, and visually striking infographics.<\/p>\n

    If you offer engine repair and replacement services, create a stunning, information-packed infographic on how a car engine works<\/u><\/a>.<\/p>\n

    If you run a renewable energy business, release an infographic on the functioning of solar panels<\/u><\/a>.<\/p>\n

    If you’re a pasta manufacturer, launch an infographic on the different types of pasta<\/u><\/a>\u00a0(cover everything<\/em>).<\/p>\n

    And if you sell standing desks, put together an infographic on the dangers of prolonged sitting<\/u><\/a>.<\/p>\n

    You get the gist, right? <\/em><\/p>\n

    Sneak these infographics into your blogs, articles, or guest posts. You can also release them as standalone pieces.<\/p>\n

    The outcome? You’ll fetch more traffic to your site and earn valuable backlinks.<\/p>\n

    Infographics are in demand.<\/p>\n

    The best part? They’re cheap<\/em>.<\/p>\n

    You don’t have to shell out an exorbitant sum to fill your arsenal with a bunch of nice infographics.<\/p>\n

    Find a company that creates kickass infographics, opt for a starter plan, and kick things off.<\/p>\n

    Your rankings will thank you.<\/p>\n

    <\/a><\/a>2. Post an Ultimate Guide<\/b><\/strong><\/h2>\n

    Tired of seeing “ultimate guides” floating around the internet?<\/p>\n

    There’s a reason for it.<\/p>\n

    Ultimate guides are insanely<\/em>\u00a0popular.<\/p>\n

    Let’s understand why.<\/p>\n

    Web users don’t just want bits and pieces of information about a topic. They want to know it all<\/em>\u00a0in the least amount of time possible.<\/p>\n

    If you’re interested in how to clean a pool, you’ll try to find a guide that covers the most effective pool cleaning methods in their entirety.<\/p>\n

    Now, the smartest businesses in the game have already taken the reins and produced content that people are actively searching for.<\/p>\n

    \"Post<\/p>\n

    What are they getting out of this?<\/p>\n

    Tons of quality backlinks. <\/em><\/p>\n

    If your guide is comprehensive without being long-drawn, Google will rank it among the first few search results.<\/p>\n

    The more traction your guide gains, the more backlink partners you’ll earn.<\/p>\n

    This strategy works beautifully.<\/p>\n

    As always, make sure your content is well-researched, accurate, and industry-specific.<\/p>\n

    The language, tone, and vocabulary should be relevant to your industry.<\/p>\n

    If you’re working on a guide to record expungement in Texas, the tone should be professional and formal.<\/p>\n

    If you’re writing a guide to skincare for teens, the piece should be informal, fun, and Gen-Z-friendly.<\/p>\n

    Keep these nuances in mind to launch a powerful guide that increases your traffic, fetches more conversions, improves your rankings, and fills your link building tank with fresh backlink juice.<\/p>\n

    \n

    Got a great idea for an ultimate guide? Our content specialists will create it for you! Fill out the form below for a free consultation today.<\/h3>\n
    [blog_form3]<\/div>\n<\/div>\n

    <\/a>3. Turn to Google Search Console<\/b><\/strong><\/h2>\n

    \"Google<\/p>\n

    When it comes to effective manual link building, backlink generation and analysis tools are your best friend.<\/p>\n

    If you’re not quite ready to invest in an advanced tool yet, start slow with Google Search Console (GSC)<\/u><\/a>.<\/p>\n

    Free, wickedly smart, and effective, GSC tools help you discover new backlink opportunities for your site.<\/p>\n

    Users are provided with incredible data and insights that can be utilized to maximize reach, boost rankings, and increase conversions.<\/p>\n

    Use the GSC links report<\/u><\/a>\u00a0to identify your top-linked pages, top-linked text, and more.<\/p>\n

    We recommend using GSC for a few weeks or months at best. Once you’ve acclimatized to the climate of link building tools, upgrade to an advanced software<\/u><\/strong>\u00a0that fetches more comprehensive, accurate, and relevant insights.<\/p>\n

    At Search Berg, we use cutting-edge link analysis tools to provide a complete picture of your backlink profile.<\/p>\n

    Why is this insight so helpful? <\/em><\/p>\n

    We use it to remove spammy backlinks, increase backlink value, replicate competitor backlinks, develop effective and relevant anchor text, avoid link penalties, improve your follow\/nofollow ratio, and optimize your deep linking structure.<\/p>\n

    Click here to kick things off<\/u><\/a>!<\/p>\n

    <\/a><\/a>4. Get Your PR Efforts Back on Track<\/b><\/strong><\/h2>\n

    If you’re not leveraging public relations, you’re doing it all wrong.<\/p>\n

    When it comes to link building without guest posting and doing so on high-DA sites, establishing strong connections with industry professionals is half the game.<\/p>\n

    Truly!<\/p>\n

    If your business is well-known in your niche, you’ll get back-to-back refills of link juice without even asking for it.<\/p>\n

    Sweet, right?<\/p>\n

    Here’s how you use this strategy in your favor.<\/p>\n

    Start by establishing yourself as an industry expert on social media.<\/p>\n

    Your presence should be loud and clear on the top social media platforms: Facebook, Twitter, LinkedIn, and Instagram.<\/p>\n

    Over time, consider branching out into other platforms like YouTube, TikTok (especially if you’re targeting a younger audience), Pinterest, Tumblr, and so on.<\/p>\n

    The goal is to generate as much traction as possible<\/em>, not just among professionals but also among your target audience.<\/p>\n

    Oftentimes, industry experts come to know of other brands because of how much customers like them!<\/p>\n

    If you can’t reach the top guns directly, you’ll reach them indirectly by putting your brand out there.<\/p>\n

    Announce anything and everything<\/em>\u00a0on social media: new products\/services, exciting in-office developments, behind-the-scenes celebrations that reflect your company culture, milestones, future plans, collaborations, and so on.<\/p>\n

    Here’s a great example:\"PR<\/a><\/p>\n

    Andrew Gustafsson<\/u><\/a>, CEO of Volvo Car USA, starts by announcing his company’s collaboration with Starbucks.<\/p>\n

    As the post continues, he highlights Volvo’s goals and touches upon the exciting, sustainable future of electric facilities.<\/p>\n

    Of course, everyone knows of Volvo and Starbucks.<\/p>\n

    But how do you think they reached the top? <\/em><\/p>\n

    Through excellent products\/services, game-changing customer service, and a sweet social media presence.<\/p>\n

    As customers and industry experts pick up on your presence, link building opportunities will start knocking at your door.<\/p>\n

    Make sure your posts are well-written, optimized, and catchy.<\/p>\n

    Don’t let any errors slip through the cracks, no matter how small they may be.<\/p>\n

    Stay on top of your game to neaten your link building profile.<\/p>\n

    <\/a><\/a>5. Revive Broken Backlinks<\/b><\/strong><\/h2>\n

    \"link<\/p>\n

    This little trick deserves all the praise in the world!<\/p>\n

    Before you try to build new backlinks, take a closer look at where you stand.<\/p>\n

    If you’ve previously tried your hand at link building, chances are you already have a nice collection of backlinks out there.<\/p>\n

    Great, right?<\/p>\n

    Well\u2026not quite.<\/p>\n

    Links don’t remain active by default<\/u><\/strong>.<\/p>\n

    In many cases, webpages are taken down, links are entered incorrectly, or mentions aren’t linked at all.<\/p>\n

    There’s a lot<\/u><\/em>\u00a0that can go wrong when it comes to the actual act of offering a backlink.<\/p>\n

    So what do you do?<\/p>\n

    You take charge.<\/p>\n

    At Search Berg, we use advanced tools to identify broken links, unlinked mentions, and incorrect hyperlinks.<\/p>\n

    Once we’ve done all the digging, we get to the real<\/u><\/em>\u00a0work and revive your backlink profile.<\/p>\n

    If a business has offered you a backlink, but the webpage is down, we politely and courteously reach out to them requesting page revival.<\/p>\n

    If a company has given you a shoutout but failed to hyperlink the text, we send them an email requesting an official backlink.<\/p>\n

    And if the URL was entered incorrectly, we send the correct version.<\/p>\n

    This strategy should ideally be repeated every month.<\/p>\n

    As you breathe new life into unlinked mentions, broken webpages, and incorrect hyperlinks, your rankings will steady up.<\/p>\n

    Hut, hut!<\/em><\/p>\n

    <\/a><\/a>6. Chase Contextual Links<\/b><\/strong><\/h2>\n

    Have you ever encountered something like this halfway through a blog, article, guest post, or any other type of content?<\/p>\n

    \"\"<\/p>\n

    It may be titled “Recommended Read,” “Read More,” “Pro Tip,” and the like.<\/p>\n

    This is what you call a contextual link.<\/p>\n

    The more contextual links you earn, the better your backlink profile.<\/p>\n

    So how do you earn these links without guest posting?<\/p>\n

    It’s simple. You find the right industry-specific link prospects.<\/p>\n

    When you go about this correctly, it’s one of the most powerful manual link building\u00a0tactics out there!<\/p>\n

    Start by researching topics with high demand.<\/p>\n

    Let’s say you provide tech support in Los Angeles.<\/p>\n

    If you recently wrote a kickass blog on virus removal, start finding industry experts<\/u><\/a>\u00a0who can offer you a contextual link.<\/p>\n

    Here’s how you go about this.<\/p>\n

    Enter the following phrases on Google:<\/p>\n