{"id":3774,"date":"2022-05-31T12:06:18","date_gmt":"2022-05-31T12:06:18","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=3774"},"modified":"2022-08-01T08:51:48","modified_gmt":"2022-08-01T08:51:48","slug":"unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\/","title":{"rendered":"Unpacking Google\u2019s Latest May 2022 Algorithm Update: What\u2019s in Store for Us?"},"content":{"rendered":"<p>Google rolls out fresh algorithm updates several times each year. As SEO marketers, web developers, content creators, and project managers, we couldn\u2019t be more excited about these changes.<\/p>\n<p>Simply put, Google ups its game each year. In one update, the crawling and indexing capabilities may improve. In another, Google\u2019s ranking sleuths may become even smarter. The landscape is always changing <em><u>for the better<\/u><\/em>.<\/p>\n<p>This blog will break down the hype around the latest update. What should we expect? And how will the update change things for us? Let\u2019s start digging deeper.<\/p>\n<h1><strong><b>What\u2019s a Core Update?<\/b><\/strong><\/h1>\n<p><a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1529488907502505984?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1529488907502505984%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-may-2022-broad-core-algorithm-update%2F451783%2F\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3775\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/05\/google-search-central.webp\" alt=\"Google Search Central\" width=\"583\" height=\"559\" srcset=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/05\/google-search-central.webp 583w, https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/05\/google-search-central-300x288.webp 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/a><\/p>\n<p>On <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/05\/may-2022-core-update\"><u>May 25, 2022<\/u><\/a>, Google announced the release of a new <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\"><u>core update<\/u><\/a>, i.e., an update that improves its overall ranking processes. Core updates help make the search results a lot more relevant, refined, and smooth.<\/p>\n<p>This is good news for everyone: web users, business owners, and marketing teams. Google\u2019s latest update isn\u2019t out yet. It\u2019ll take 1\u20132 weeks to roll out fully. However, we already have an idea of the direction this update will take.<\/p>\n<h1><strong><b>What Should We Expect?<\/b><\/strong><\/h1>\n<p>Google\u2019s crawling, indexing, and ranking abilities are already second to none. However, with every algorithm release, Google manages to raise the bar even more.<\/p>\n<p>While the update isn\u2019t out yet, we can confidently say that it\u2019ll further improve the determinability of SERP rankings, generating even more tight, fair, and exciting competition.<\/p>\n<p>Perhaps sites will appear differently on SERPs. Or maybe search queries will fetch more accurate results, making life easier for both web users and modern businesses. As we wait for the update to reveal itself, let\u2019s take a look at some natural changes we should expect in the coming days:<\/p>\n<ul>\n<li>And this is completely normal! Each time a new update rolls out, there are certain fluctuations. Some websites may notice temporary spikes and drops. Nothing of the sort should alarm anyone. Google itself notes that marketers often panic and hit the \u201cfix\u201d button before they even know what the problem is. Quick, unnecessary fixes will end up doing more harm than good since the fluctuations are temporary. Sit tight and wait for the update to crystallize.<\/li>\n<li>Core updates aren\u2019t hyper-specific. As their name suggests, they work on the \u201ccore\u201d, i.e., they\u2019re more broad than specific. Google\u2019s overall ranking system will improve. You won\u2019t notice any minute, small-scale changes. These updates are more macro than micro.<\/li>\n<li>If your page drops, don\u2019t assume you\u2019re being penalized. This is not the case. As stated earlier, natural inclines and declines are to be expected. Your site and pages are being reassessed. Within a few weeks, the erratic curve (if there is one) will normalize.<\/li>\n<li>Improvements are exciting! If there\u2019s one platform that knows what it\u2019s doing, it\u2019s Google. Keep your SEO plans on track; we\u2019re all in for something bigger and better. Google rarely disappoints.<\/li>\n<\/ul>\n<p>Get the latest updates by <a href=\"https:\/\/twitter.com\/searchberg\"><u>following us on Twitter<\/u><\/a>. As one of the top SEO agencies across the globe, we\u2019re here to help you rank, reel in more conversions, secure your bottom line, and enjoy impressive growth. Explore our <a href=\"https:\/\/www.searchberg.com\/seo-packages\/\"><u>monthly SEO packages<\/u><\/a>\u00a0to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google rolls out fresh algorithm updates several times each year. As SEO marketers, web developers, content creators, and project managers, we couldn\u2019t be more excited about these changes. Simply put, Google ups its game each year. In one update, the crawling and indexing capabilities may improve. In another, Google\u2019s ranking sleuths may become even smarter. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unpacking Google\u2019s Latest May 2022 Algorithm Update: What\u2019s in Store for Us? - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Google rolls out fresh algorithm updates several times each year. As SEO marketers, web developers, content creators, and project managers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unpacking Google\u2019s Latest May 2022 Algorithm Update: What\u2019s in Store for Us? - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Google rolls out fresh algorithm updates several times each year. As SEO marketers, web developers, content creators, and project managers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T12:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T08:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2022\/05\/Unpacking-Googles-Latest-May-2022-Algorithm-Update.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1336\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"David Harper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Harper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/\"},\"author\":{\"name\":\"David Harper\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/bcf8168748581394b7bc81628a803c3d\"},\"headline\":\"Unpacking Google\u2019s Latest May 2022 Algorithm Update: What\u2019s in Store for Us?\",\"datePublished\":\"2022-05-31T12:06:18+00:00\",\"dateModified\":\"2022-08-01T08:51:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Unpacking-Googles-Latest-May-2022-Algorithm-Update.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/\",\"name\":\"Unpacking Google\u2019s Latest May 2022 Algorithm Update: What\u2019s in Store for Us? - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/unpacking-googles-latest-may-2022-algorithm-update-whats-in-store-for-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Unpacking-Googles-Latest-May-2022-Algorithm-Update.webp\",\"datePublished\":\"2022-05-31T12:06:18+00:00\",\"dateModified\":\"2022-08-01T08:51:48+00:00\",\"description\":\"Google rolls out fresh algorithm updates several times each year. 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