{"id":3729,"date":"2022-05-17T09:45:38","date_gmt":"2022-05-17T09:45:38","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=3729"},"modified":"2022-08-01T08:54:35","modified_gmt":"2022-08-01T08:54:35","slug":"what-is-local-link-building-and-how-can-it-help-me-get-more-qualified-leads","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/what-is-local-link-building-and-how-can-it-help-me-get-more-qualified-leads\/","title":{"rendered":"What Is Local Link Building and How Can It Help Me Get More Qualified Leads?"},"content":{"rendered":"
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Table of Contents<\/h2>\n

What Are Local Link Building Strategies?<\/u> <\/a><\/p>\n

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  1. Get Active on Social Media<\/u> <\/a><\/li>\n
  2. Post Local Guest Blogs<\/u> <\/a><\/li>\n
  3. Let Your Competitors Pave the Way for Local Link Building Success<\/u> <\/a><\/li>\n
  4. Become an Internal Link Building Master<\/u> <\/a><\/li>\n
  5. Write Local Press Releases<\/u> <\/a><\/li>\n<\/ol>\n

    Summary<\/u> <\/a><\/p>\n<\/div>\n

     <\/p>\n

    Link building<\/u><\/a>\u00a0has been the undisputed SEO champion for almost a decade now. When it comes to SEO strategies, this specific technique stands out for its impressive ability to help clients:<\/p>\n

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    1. a) Become more visible on the web;<\/li>\n
    2. b) Rank higher on Google SERPs;<\/li>\n
    3. c) Generate more traffic and sales, and<\/li>\n
    4. d) Improve their brand identity<\/li>\n<\/ol>\n

      Sounds like some great stuff you’d want your business to enjoy, right? Well, things are taking a turn for the local<\/em>\u00a0in 2022.<\/p>\n

      If you run a small business or a startup, you’re likely targeting a specific community. Perhaps certain towns. Or maybe a handful of cities. A couple of states, at best.<\/p>\n

      Your approach is local<\/u>. It goes without saying that your SEO plan should also be local<\/u>. This is where local link building<\/u><\/strong>\u00a0comes in!<\/p>\n

      What is this SEO strategy? And how can it help you earn more qualified leads? We’ll cover everything in this blog.<\/p>\n

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      Need a foolproof local link building plan? Search Berg to the rescue! Sign up today!<\/h3>\n
      [blog_form2]<\/div>\n<\/div>\n

       <\/p>\n

      What Is <\/b><\/strong>Local Link Building? And <\/b><\/strong>What Are Local Link Building Strategies?<\/b><\/strong><\/h2>\n

       <\/p>\n

      \"<\/p>\n

      Let’s take a quick refresher. Regular link building is the process of earning more links that take web users to your website. These links are called backlinks<\/u><\/a>.<\/p>\n

      Let’s say you write a stellar blog that demonstrates industry expertise. An industry giant (albeit non-competitor) reads your blog and wants to cite something in their own content.<\/p>\n

      How will they do this? By offering you a hyperlink.<\/p>\n

      Think of this as an online citation. When we users click on this hyperlink (backlink), they’ll be taken to your site. You’ve hit the jackpot. <\/em><\/p>\n

      An industry giant that racks up a ton of traffic is now sending its audience over to you. The outcome? Your rankings will improve, your traffic will skyrocket, and your conversions will become a lot, lot sweeter!<\/p>\n

      Yes, link building works just as well in practice as it sounds on paper!<\/p>\n

      Now, why are we replacing our regular link building plan with a local<\/em>\u00a0link building plan?<\/p>\n

      Here’s why.<\/p>\n

      As a small business or startup, you should always focus on targeting your local audience, not just anyone.<\/p>\n

      Think about it. If you run a business in California, there’s no point in targeting web users in New York. You’re wasting your SEO efforts.<\/p>\n

      The more local your plan, the better!<\/p>\n

      Local link building is the process of generating high-DA (domain authority<\/u><\/a>) backlinks from local industry giants.<\/p>\n

      If you earn a backlink from an industry giant based in Washington when your business is based in Florida, you’ll generate a weak stream of traffic. By localizing your approach, you can reel in maximum traffic and bag maximum sales. Local link building techniques\u00a0are more effective and efficient for local businesses.<\/p>\n

      Now that we’ve covered the basics, keep reading for a step-by-step guide to local backlinking\u00a0in 2022.<\/p>\n

      We’ll cover everything you need to know about local SEO link building\u00a0so you can master this strategy and get your business booming.<\/p>\n

      When done right, this technique works wonders. Let’s make sure you do it right!<\/p>\n

      <\/a>1. Get Active on Social Media<\/b><\/strong><\/h3>\n

      We’re not in the middle of going digital. We’ve gone digital! Today, social media<\/u><\/a>\u00a0has become somewhat of a necessity for most people. It helps people a) stay connected to loved ones who don’t live in close proximity, b) buy products\/services online, c) stay entertained, and d) discover something new every day.<\/p>\n

      As a small business, you can build a tight-knit online community, retain your customers, reel in a wider audience, and strengthen your brand identity through social media. Your first local link building tactic\u00a0should be setting up Google My Business, Facebook, Twitter, and Instagram profiles. Over time, add LinkedIn to your plan as well.<\/p>\n

      Here’s the trick. Not only will you connect with customers, but you’ll also become visible to local industry giants. As they pick up on your social media activity, they’ll explore your content, products\/services, and online activity. If you’re doing a great job, there’s a high chance that you’ll earn a backlink.<\/p>\n

      Here’s an excellent example by Harpoon Brewery<\/u><\/a>.<\/p>\n

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      Need a warm up for your Thanksgiving feast? Come by the Harpoon Beer Hall in Boston, MA to try our Limited Edition Gobbler Sandwich \u2014 available through November! \ud83e\udd83 $1 per sandwich will be donated to the Greater Boston Food Bank. pic.twitter.com\/9sEgtzxhWS<\/a><\/p>\n

      \u2014 Harpoon Brewery (@harpoonbrewery) November 9, 2021<\/a><\/p><\/blockquote>\n