Backlinks<\/a><\/p>\n How to Optimize<\/a><\/p>\n What to Avoid<\/a><\/p>\n Content<\/a><\/p>\n How to Optimize<\/a><\/p>\n What to Avoid<\/a><\/p>\n Mobile-First Optimization<\/a><\/p>\n How to Optimize<\/a><\/p>\n What to Avoid<\/a><\/p>\n Technical Factors<\/a><\/p>\n How to Optimize<\/a><\/p>\n What to Avoid<\/a><\/p>\n Conclusion<\/a><\/p>\n Hire Search Berg for Expert SEO Services!<\/a><\/p>\n \u00a0<\/strong><\/p>\n Although there are over 200 ranking factors, according to Google, not all of them are created equal.<\/p>\n <\/p>\n Google\u2019s algorithm has created a complex network, one in which specific ranking factors need to be targeted in order for a business to remain relevant.<\/p>\n These ranking factors allow\u00a0SEO practitioners\u00a0to ensure that their business as a whole and services are maintaining their rankings and receiving increased online traffic.<\/p>\n However, because of the vast number of ranking factors, those who are unaware of their importance may find the process to be overwhelming.<\/p>\n Luckily, SEOs don\u2019t use all ranking factors to get the desired results. Read on to find out what you need to focus on, and how you can invest in strategic optimizations to improve your site<\/a>.<\/p>\n It\u2019s no surprise that link building<\/a> (the process of receiving high-quality backlinks<\/a>) remains one of Google\u2019s most important ranking factors in 2020.<\/p>\n The search engine uses backlinks to connect topics with relevant data to provide searchers with specific results. As such, it has become quite adept at weeding out\u00a0bad<\/em>\u00a0links from ones that matter.<\/p>\n To bring traffic to your website<\/a>, it\u2019s important to create content that uses various diverse domains.<\/p>\n When you link your content to other reliable authorities, Google uses that backlink\u2019s matching text as an anchor and regards your content to be more relevant.<\/p>\n So the more relevant your links, the stronger your website\u2019s link authority. This allows you to hit not just one, but three important signals, namely link authority, link diversity, and number of backlinks.<\/p>\n If you\u2019re not sure where to start, try checking recent articles on your own website\u2019s page. Consider the information provided and the backlinks added to make the content more believable. Diverse backlinks allow you to improve upon your content by backing it up with detailed information.<\/p>\n Consider blogs and articles related to health and medicine. Backlinks are added to the content to connect the information provided to proven studies. By adding backlinks to legitimate data, the website in question improves its ranking while creating a trusted base for the visitor to rely on.<\/p>\n The SEO adage \u201ccontent is king\u201d is more relevant now than ever. In recent years, Google has shifted its focus from keyword addition and link spamming to premium content, focusing increasingly on lengthy content and natural language.<\/p>\n In fact, it was observed after the latest updates to Google\u2019s algorithm that content with keywords<\/a> in the title tag and the landing pages were being favored more over content that had little relevance to the keywords in question.<\/p>\n This clearly shows that Google evaluates content according to its direct connection with the related keywords now, ensuring content quality is one of the most important Google ranking factors.<\/p>\n Using keywords in the title is crucial. The closer to the beginning they are, the better it is for your ranking. Meta descriptions also need apt keyword placement to boost relevance for Google\u2019s algorithm; however, it does carry less weight.<\/p>\n Length is important. Search quality guidelines rank the amount of the page\u2019s content as an important component in addition to overall quality. Of course, there is no ideal length. It depends on the topic and the purpose of your business and surface.<\/p>\n Finally, comprehensiveness must be emphasized in order to maintain user satisfaction. For example, if you were to search for the places to see in New York, you would get results like Time\u2019s Square, Central Park, etc. Add terms and phrases that would be connected to the search term in question.<\/p>\n In recent years, mobile-first optimization<\/a> has become Google\u2019s primary focus. Google\u2019s index now primarily directs searchers to mobile versions of the website, rather than the desktop version. As such, mobile friendly solutions are considered to be crucial ranking factors in terms of SEO ranking.<\/p>\n Google requires content that is mobile-friendly and accessible<\/a> on the same platform as it would for desktop websites, so as to create ease for anyone searching for information. However, if you are in the process of building a mobile version of your website, be advised; only launch it once it\u2019s finished.<\/p>\n Page speed ties in heavily with a good user experience.<\/p>\n Google expects pages to load in less than three seconds, and confirms that slower speed can cause a downgrade in terms of ranking.<\/p>\n Usually, uncompressed resources are the causes for slow speed such as images, CSS files and scripts. Use auditing tools to fix uncompressed content.<\/p>\n Also, use Google\u2019s search console for adding and verifying the mobile version when you\u2019re ready to release your site\u2019s mobile version.<\/p>\n Technical factors are also a part of the Google ranking factors. There are various technical factors that play a major role in improving your website\u2019s ranking such as encryption, anchor texts and H1 and H2 headings.<\/p>\n Let\u2019s look at encryption first. Google ranks HTTPS encrypted websites in its top search results. In fact, Google even\u00a0confirmed<\/a>\u00a0that websites that have HTTPS encryption rank better than HTTP counterparts.<\/p>\n In addition, Google Chrome marks sites with HTTP as unsafe to visit. As for anchor text, matching texts work best since they have a greater influence on rankings. However, if the links are spammy, that puts you at risk of a penguin penalty. Make sure that the anchor text is diverse and useful for the content related.<\/p>\n As for H1 and H2 headings, there is a clear correlation between keyword placement in landing pages with H1 and H2 headings, since it provides an easier mode of information for visitors.<\/p>\n Firstly, switch to HTTPS encryption. Aside from Google Chrome, there are various other internet platforms that require sites to have HTTPS encryption for them to appear on the first page. In addition, having HTTPS associated with your website allows the visitor to feel safe with their search result.<\/p>\n Use anchor text that is diverse and relevant so that Google\u2019s algorithm is able to weed out bad texts from the good ones. And make use of keywords in your H2 headings, particularly if you\u2019re not able to use them in your H1 heading and URL.<\/p>\n Now you just go through your Google ranking factors SEO checklist 2020 right now to ensure that you are fully in compliance with all of these factors Google loves.<\/p>\n Google\u2019s algorithm has created a complex system for those using traditional SEO practices to bring more customers to their website.<\/p>\n Nevertheless, by using quality links and providing mobile-friendly rich content, we can use Google ranking factors to our advantage and prioritize elements to bring our website ahead of the crowd.<\/p>\n If you cannot follow all the above instructions by yourself, we suggest that you hire a website link building service to assist you.<\/p>\n As one of the leading local SEO<\/a> companies,\u00a0Search Berg<\/a>\u00a0is qualified to provide white-hat link building<\/a> and\u00a0pay-per-click advertising services<\/a>.<\/p>\n In today\u2019s online world, staying ahead of the competition is imperative. We help businesses do just that by offering winning SEO services<\/a> at affordable prices. We focus on providing our clients with quality content to ensure their website can satisfy all the factors presented by Google\u2019s algorithm. Our SEO experts will use a combination of Google ranking factors, on-page SEO ranking factors, and local search ranking factors to help your business climb SERPs and tap into the Google 3-Pack<\/a>.<\/p>\n Contents Google\u2019s Ranking Factors in 2020 Backlinks How to Optimize What to Avoid Content How to Optimize What to Avoid Mobile-First Optimization How to Optimize What to Avoid Technical Factors How to Optimize What to Avoid Conclusion Hire Search Berg for Expert SEO Services! \u00a0 Although there are over 200 ranking factors, according to Google, […]<\/p>\n","protected":false},"author":2,"featured_media":2132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,11],"tags":[],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-small-business-seo"],"acf":[],"yoast_head":"\n<\/a>Google\u2019s Ranking Factors in 2020<\/h2>\n
<\/a>Backlinks<\/h2>\n
![\"concept](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog1.jpg\")
<\/p>\n<\/a>How to Optimize<\/h3>\n
<\/a>What to Avoid<\/h3>\n
\n
<\/a>Content<\/h2>\n
![\"a](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog2.jpg\")
<\/p>\n<\/a>How to Optimize<\/h3>\n
![\"adding](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog3.jpg\")
<\/p>\n<\/a>What to Avoid<\/h3>\n
\n
![\"web](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog4.jpg\")
<\/h2>\n<\/a>Mobile-First Optimization<\/h2>\n
![\"concept](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/Communication1.jpg\")
<\/p>\n![\"mobile](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/GMB.jpg\")
<\/p>\n<\/a>How to Optimize<\/h3>\n
<\/a>What to Avoid<\/h3>\n
\n
<\/a>Technical Factors<\/h2>\n
![\"laptop](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/Insta.jpg\")
<\/p>\n<\/a>How to Optimize<\/h3>\n
<\/a>What to Avoid<\/h3>\n
\n
![\"On](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog2.png\")
<\/p>\n<\/a>Conclusion<\/h2>\n
<\/a>Hire Search Berg for Expert SEO Services!<\/h2>\n
![\"Call\"](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2017\/08\/blog3.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"