{"id":2542,"date":"2021-02-10T05:46:05","date_gmt":"2021-02-10T05:46:05","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=2542"},"modified":"2025-05-20T11:14:45","modified_gmt":"2025-05-20T11:14:45","slug":"backlink-quality-vs-quantity-whats-more-important-in-2021","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/backlink-quality-vs-quantity-whats-more-important-in-2021\/","title":{"rendered":"Backlink Quality vs. Quantity: What\u2019s More Important in 2021?"},"content":{"rendered":"<p>Think \u201ceffective SEO strategies\u201d and link building <em>instantly<\/em>\u00a0springs to mind.<\/p>\n<p>It\u2019s a quick, actionable, and power-packed resuscitator for your rankings.<\/p>\n<p>By generating high-quality backlinks, you can redirect <em><u>a ton of<\/u><\/em>\u00a0convertible traffic your way.<!--more--><\/p>\n<p>More leads, massive sales, and consistent business growth. Sounds like the perfect mix for your company, right?<\/p>\n<p>When it comes to creating a winning <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">link building strategy<\/a>, you should have a razor-sharp focus on two aspects: backlink quality and quantity.<\/p>\n<p>In this blog, we\u2019ll dive deeper into why these aspects matter so much. We\u2019ll also take a closer look at what\u2019s more important: backlink quality or quantity? How do you get valued backlinks to a website? And wait, are backlinks still important in 2021?<\/p>\n<p>We\u2019ve got the answers. Let\u2019s get started!<\/p>\n<p>Contents<\/p>\n<p><a href=\"#_Toc63698612\"><u>What Are Backlinks and How Do I Get Them?<\/u> <\/a><\/p>\n<p><a href=\"#_Toc63698613\"><u>Link Building Quality vs. Quantity: What Should I Focus On?<\/u> <\/a><\/p>\n<p><a href=\"#_Toc63698614\"><u>Backlink Quality<\/u> <\/a><\/p>\n<ol>\n<li><a href=\"#_Toc63698615\"><u> Backlink Placement<\/u> <\/a><\/li>\n<li><a href=\"#_Toc63698616\"><u> Backlink Relevance<\/u> <\/a><\/li>\n<li><a href=\"#_Toc63698617\"><u> Backlink Count<\/u> <\/a><\/li>\n<\/ol>\n<p><a href=\"#_Toc63698618\"><u>Backlink Quantity<\/u> <\/a><\/p>\n<ol>\n<li><a href=\"#_Toc63698619\"><u> Backlinks vs. Referring Domains<\/u> <\/a><\/li>\n<li><a href=\"#_Toc63698620\"><u> Spam Avoidance and Elimination<\/u> <\/a><\/li>\n<\/ol>\n<p><a href=\"#_Toc63698621\"><u>Wrapping Up!<\/u> <\/a><\/p>\n<h2><a name=\"_Toc63698612\"><\/a><strong><b>What Are Backlinks and How Do I Get Them?<\/b><\/strong><\/h2>\n<p>Before we deconstruct backlink quality and quantity, let\u2019s start with the basics so you can get up to speed.<\/p>\n<p>Simply put, a backlink is <strong><u>a hyperlink that redirects web users to your web content<\/u><\/strong>, i.e., product\/service pages, blogs, etc.<\/p>\n<p>Here\u2019s a video that illustrates this:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GwiI6V1eyQg\" width=\"730\" height=\"410\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Let\u2019s consider an example to make things a tad clearer.<\/p>\n<p>Let\u2019s say you\u2019ve written <em>a stellar blog<\/em>\u00a0that covers a new topic in your industry.<\/p>\n<p>The blog is packed with rich insights, value-added tips, high-quality images, and research-backed statistics.<\/p>\n<p>Shortly after you publish your blog, Forbes decides to cover a similar topic owing to its popularity and demand in your niche.<\/p>\n<p>They haven\u2019t come across your content yet, but as they\u2019re working on their piece, they stumble upon your blog during their research process.<\/p>\n<p>They\u2019re impressed with the insights, and choose to reference your piece in their own work.<\/p>\n<p>As they quote your blog, they offer you a backlink by using <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><u>anchor text<\/u><\/a>.<\/p>\n<p>Here\u2019s what this looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2543\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/a-screenshot-of-Forbes-blog-featuring-a-backlink.png\" alt=\"a screenshot of Forbes\u2019 blog featuring a backlink\" width=\"463\" height=\"170\" \/><\/p>\n<p>When web users click on the anchor text, they\u2019ll be redirected to your site.<\/p>\n<p>And you don\u2019t <em>have<\/em>\u00a0to include statistics in your content to earn backlinks; simply writing engaging content can do the trick!<\/p>\n<p>In fact, if your SEO efforts have been top-tier, a high-DA <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><u>(domain authority)<\/u><\/a>\u00a0company like Forbes will notice you and send some link juice your way without being prompted to do so via a blog or any other form of content.<\/p>\n<p>Here\u2019s a glimpse of what this may look like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2544\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/a-screenshot-of-Forbes-blog-featuring-a-backlink-to-Beautyque-NYC.png\" alt=\"a screenshot of Forbes\u2019 blog featuring a backlink to Beautyque NYC\" width=\"440\" height=\"160\" \/><\/p>\n<p>These are all examples of high-quality backlinks.<\/p>\n<p><em>Why are they high-quality?<\/em><\/p>\n<p>Because they\u2019re coming from a reputable company like Forbes that has an impressive DR (domain rating) of 93.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2545\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/Forbes-domain-rating.png\" alt=\"Forbes\u2019 domain rating\" width=\"621\" height=\"348\" \/><\/p>\n<p>Forbes is a tour de force. The company attracts <em>millions of web users<\/em>\u00a0on a regular basis.<\/p>\n<p>If you earn dofollow Forbes backlinks, you\u2019ll notice\u00a0a massive upsurge in your traffic and rankings.<\/p>\n<p>This is why you should focus on how to get quality backlinks.<\/p>\n<p>But what else constitutes a high-quality backlink? And where does backlink quantity fit into the equation?<\/p>\n<p>Let\u2019s find out.<\/p>\n<h2><strong><b>Link Building Quality vs. Quantity<\/b><\/strong><strong><b>: What Should I Focus On?<\/b><\/strong><\/h2>\n<h3><strong><b>Backlink Quality<\/b><\/strong><\/h3>\n<p>Building high-quality backlinks is your golden ticket to getting a power-packed SEO boost.<\/p>\n<p>If you earn a backlink from an industry giant like Forbes, Medium, Business Insider, or Entrepreneur, you\u2019ll notice <em>a generous rise in conversions<\/em>.<\/p>\n<p>In addition, your company\u2019s reputability and authoritativeness will increase by leaps and bounds.<\/p>\n<p>As stated earlier, backlink quality is largely determined by a company\u2019s DA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2556\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/a-scale-featuring-companies-and-their-DA-1.png\" alt=\"a scale featuring companies and their DA\" width=\"1195\" height=\"283\" \/><\/p>\n<p>The higher, <em>the better<\/em>.<\/p>\n<p>We recommend checking your company\u2019s DA prior to launching your link building strategy.<\/p>\n<p>If you\u2019re just starting off, aim to get dofollow backlinks from companies with a DA score that\u2019s roughly 20 points more than yours.<\/p>\n<p>This will help you start off on the right (and steady) foot as opposed to shooting for the stars and returning with your hands empty.<\/p>\n<p>While checking a company\u2019s DA can help you determine whether it offers high-quality or low-quality backlinks, <em><u>you shouldn\u2019t stop there<\/u><\/em>.<\/p>\n<p>There are several other factors that come into play here.<\/p>\n<p>No matter how reputable a company may be, a poorly placed or tangential nod to your site won\u2019t do you any favors.<\/p>\n<p>If you\u2019re looking to make high-quality backlinks, <strong><u>take more than just the DA into consideration<\/u>.<\/strong><\/p>\n<p>Here are some key factors you should focus on:<\/p>\n<h4><strong><b>1. Backlink Placement<\/b><\/strong><\/h4>\n<p>A high-quality backlink appears <strong><u>organically<\/u><\/strong>\u00a0in text. It\u2019s not awkwardly forced into a paragraph; instead, it fits in smoothly and seamlessly.<\/p>\n<p><em>Here\u2019s why this matters: <\/em><\/p>\n<p>Web users are smart. They know when a company is trying to be promotional, and they\u2019re likely to opt out if there\u2019s excessive and unshrouded promotion involved.<\/p>\n<p>If you receive a backlink that\u2019s awkwardly placed and looks promotional, you won\u2019t get much out of it\u2014no matter how credible the backlink lending company may be.<\/p>\n<p>A stellar backlink is placed in the body or CTA (call-to-action) of a blog, article, or any other form of content.<\/p>\n<p>If you receive a backlink from a high-DA site but notice that it\u2019s not well-placed, feel free to <u>reach out to your link building partner via email<\/u>.<\/p>\n<h4><strong><b>2. Backlink Relevance<\/b><\/strong><\/h4>\n<p><strong><u>Let\u2019s say you run a furniture store in New York. <\/u><\/strong><\/p>\n<p>While touching upon how technology is influencing interior design, TechRadar (DA = 90) ends up offering you a backlink.<\/p>\n<p><em>Great, right?<\/em><\/p>\n<p>Well, in the same vein, Architectural Digest (DA = 87) includes a link to your content in their own long-form blog on the hottest furniture trends in New York this year.<\/p>\n<p>Sure, TechRadar has a higher DA than Architectural Digest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2547\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/techradar.png\" alt=\"TechRadar\u2019s domain rating\" width=\"607\" height=\"226\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2548\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/Architectural-Digests-domain-rating.png\" alt=\"Architectural Digest\u2019s domain rating \" width=\"608\" height=\"226\" \/><\/p>\n<p>But which backlink is <strong><u>more relevant<\/u><\/strong>\u00a0to your products, audience, industry, content, topics, and location?<\/p>\n<p><em>The latter.<\/em><\/p>\n<p>Backlink relevance is a make-it or break-it factor here.<\/p>\n<p>It\u2019s important to note that TechRadar\u2019s audience is largely interested in tech news and reviews.<\/p>\n<p>If they offer you a quality backlink, you\u2019ll manage to target a small subset of people who enjoy both tech and interior design.<\/p>\n<p>This may be 10%, 15%, or 20% of their audience, at best.<\/p>\n<p>However, earning a backlink from Architectural Digest will help you engage <em>interior design aficionados.<\/em><\/p>\n<p>As a furniture store owner, <strong><u>that\u2019s your target audience.<\/u><\/strong><\/p>\n<p>And as you engage your ideal demographic, you\u2019ll maximize conversions.<\/p>\n<p>Keep backlink relevance in mind each time you receive a backlink.<\/p>\n<p>This isn\u2019t to say that receiving backlinks from companies that deviate from your industry is useless.<\/p>\n<p><em><u>It\u2019s not.<\/u><\/em><\/p>\n<p>However, it\u2019s not as significant as receiving backlinks from industry-specific businesses.<\/p>\n<p>In addition, look for <strong><u>topical relevance<\/u><\/strong>. And if the backlink is <strong><u>locally relevant<\/u><\/strong>, you\u2019ve hit the jackpot.<\/p>\n<p>Keeping these factors in mind will go a long way in helping you create quality backlinks that can benefit your business the most.<\/p>\n<h3><strong><b>3. Backlink Count<\/b><\/strong><\/h3>\n<p>Each time you earn a backlink, scan the lending company\u2019s content to gauge how many other businesses they\u2019ve provided backlinks to.<\/p>\n<p>If the number\u2019s pretty high in relation to the word count, <em><u>you\u2019re in trouble<\/u><\/em>.<\/p>\n<p>You\u2019ve probably connected the dots by now.<\/p>\n<p>If a paragraph features a single backlink, web users are <strong><u>more likely to click on it.<\/u><\/strong><\/p>\n<p>However, if the same paragraph is filled with multiple hyperlinks, your backlink instantly becomes less clickable; there\u2019s a smaller chance of web users clicking on it.<\/p>\n<p>And if the other companies that have been linked are your competitors, your backlink further goes down in value.<\/p>\n<p>If you\u2019re looking to get free quality backlinks to your website, make sure you keep an eye out for backlink count.<\/p>\n<h2><strong><b>Backlink Quantity<\/b><\/strong><\/h2>\n<p>By now, we\u2019re sure you have a strong grasp on the importance of backlink quality.<\/p>\n<p>If you fail to check off the right boxes, you\u2019ll struggle to reap the benefits of link building.<\/p>\n<p>And while building high-quality backlinks is important, ensuring you receive <em>sizeable backlinks<\/em>\u00a0is just as imperative.<\/p>\n<p>The link building quality vs. quantity debate settles here. Both are just as important!<\/p>\n<p>However, people often prioritize backlink quality over quantity.<\/p>\n<p>Here\u2019s why you should avoid doing this if you\u2019re looking to tap into long-term SEO success.<\/p>\n<p>Let\u2019s say you receive a couple of high-quality backlinks (DA = 90) every other month. Over time, the number of backlinks remains consistent but fails to increase.<\/p>\n<p>In comparison, one of your key competitors earns <em>a lot of backlinks<\/em>\u00a0from companies with an average DA of 75.<\/p>\n<p>Ultimately, you\u2019re both garnering a similar amount of traffic and ranking identically on Google SERPs.<\/p>\n<p>While you\u2019ve prioritized quality, you\u2019ve sidelined quantity. And while your competitor has doubled down on quantity, they\u2019ve let go of quality.<\/p>\n<p>If you give one aspect more importance over the other, you\u2019ll struggle to unlock your link building potential and improve your online presence.<\/p>\n<p>Here are some key aspects of backlink quantity that should be kept in mind when creating a link building strategy:<\/p>\n<h3><strong><b>1. Backlinks vs. Referring Domains <\/b><\/strong><\/h3>\n<p>A referring domain is a site that \u201crefers\u201d to your business without providing a hyperlink, i.e., they mention your company without including clickable anchor text.<\/p>\n<p>If you\u2019re hyperfocused on backlink quality, you\u2019ll disregard the importance of referring domains.<\/p>\n<p>After all, how can you possibly benefit from mere mentions that don\u2019t redirect web users to your site?<\/p>\n<p>Well, <em>you can,<\/em>\u00a0and more than you may think.<\/p>\n<p>According to research, the number of referring domains determines how well you rank on Google SERPs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2549\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/a-graph-illustrating-the-correlation-between-the-number-of-referring-domains-and-Google-position.png\" alt=\"a graph illustrating the correlation between the number of referring domains and Google position\" width=\"624\" height=\"420\" \/><\/p>\n<p>Of course, converting unlinked mentions into strong backlinks is a great way to <em>rank even higher <\/em>on SERPs.<\/p>\n<p>But dismissing the quantity of referring domains altogether will cost you in the long run.<\/p>\n<p>While they may not be clickable, unlinked mentions cause visible ripples.<\/p>\n<p>Web users may have to do a little extra work by manually looking up your business, but they <em><u>will<\/u><\/em>\u00a0take the initiative if the mention is compelling enough!<\/p>\n<p>By focusing on the quantity of backlinks, you\u2019ll manage to increase your referring domains and gradually work towards converting them into backlinks. This is how you get quality backlinks in 2021!<\/p>\n<h3><strong><b>2. Spam Avoidance and Elimination<\/b><\/strong><\/h3>\n<p>Backlink quantity has gotten a bad rap over the years. And it\u2019s hard to point fingers because the criticism is partly justified.<\/p>\n<p>If you\u2019re creating a link building strategy with backlink quantity in mind, you can easily go wrong.<\/p>\n<p>This is because using tactics to generate more (as opposed to quality) backlinks can result in generating unreliable links from spammy websites.<\/p>\n<p>If you fall into this trap, you could end up getting penalized by Google.<\/p>\n<p>To avoid resorting to black hat SEO techniques\u2014albeit inadvertently\u2014make sure you only focus on increasing backlink quantity <strong><u>after you\u2019ve covered all the bases of backlink quality<\/u><\/strong><strong>.<\/strong><\/p>\n<p>This way, you\u2019ll eliminate the risk of getting spammy mentions and backlinks.<\/p>\n<p>In other words, make sure you fall in the middle and avoid the extremes. You\u2019ll manage to get valued backlinks to your website without getting in unnecessary trouble.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2550\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/backlink-quality-vs.-quantity-scale.png\" alt=\"backlink-quality-vs.-quantity-scale\" width=\"624\" height=\"357\" \/><\/p>\n<p>By creating a strategy without falling on the opposite ends of the spectrum, you\u2019ll get a steady start.<\/p>\n<p>As you master the middle strategy, start focusing on building a high amount of high-converting traffic.<\/p>\n<h1><a name=\"_Toc63698621\"><\/a><strong><b>Wrapping Up!<\/b><\/strong><\/h1>\n<p>In this blog, we walked you through the key aspects of backlink quality and quantity.<\/p>\n<p>If your search history is filled with queries like\u00a0<em>\u201chow to get dofollow backlinks<\/em>,\u201d <em>\u201chow to do link building in SEO,\u201d<\/em>\u00a0and\u00a0<em>\u201chow to get quality backlinks in 2021,\u201d<\/em>\u00a0we can give you a head start!<\/p>\n<p>Browse through our blog, <a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\"><u>10 Advanced Link Building Tips and Tricks to Boost Your SEO<\/u><\/a>, to revamp your link building strategy.<\/p>\n<p>And if you\u2019re still unsure about how link building can benefit your business, check out our blog, <a href=\"https:\/\/www.searchberg.com\/blog\/a-marketers-guide-to-the-powerful-benefits-of-consistent-link-building\/\"><u>A Marketer\u2019s Guide to the Powerful Benefits of Consistent Link Building<\/u><\/a>. This blog also touches on how to make high-quality backlinks so you get a 2-in-1 guide!<\/p>\n<p>Once you\u2019re ready to get started, give us a call at <a href=\"tel:8554444777\"><u>855-444-4777<\/u><\/a>\u00a0and our <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">link building experts<\/a> will create a customized link building strategy for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think \u201ceffective SEO strategies\u201d and link building instantly\u00a0springs to mind. It\u2019s a quick, actionable, and power-packed resuscitator for your rankings. By generating high-quality backlinks, you can redirect a ton of\u00a0convertible traffic your way.<\/p>\n","protected":false},"author":2,"featured_media":3778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlink Quality vs. Quantity: What\u2019s More Important in 2021? - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"While building high-quality backlinks is important, doubling down on quantity is just as imperative. But what\u2019s more important: backlink quality or quantity? 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