Let\u2019s start by defining Meta Tags.<\/p>\n
Catalog<\/h2>\n
What Exactly Are Meta Tags, Anyway?<\/a><\/p>\n So Why Are Meta Tags Important For Your Site\u2019s Ranking?<\/a><\/p>\n Essential Meta Tags To Fill To Boost Your Webpages\u2019 SEO<\/a><\/p>\n The 4 codes or puzzle pieces to control how your page appears on social media are as follows:<\/a><\/p>\n Best Tools For Meta Tag Optimization<\/a><\/p>\n Wrapping Up!<\/a><\/p>\n Meta Tags serve in your site\u2019s HTML code provide search engines with data about your site and its pages. They are invisible, akin to a Russian Babushka doll; they provide data about data<\/u><\/strong>.<\/p>\n This data, in turn, helps search engines like Google not only rank your site appropriately based on keyword usage and search relevance, but also to display snippets in search results.<\/p>\n By \u201cinvisible<\/em>,\u201d we mean that Meta Tags won\u2019t appear on the website itself, but are present within the site\u2019s source code.<\/p>\n Some examples of Meta Tags include the <title><\/strong> and <description><\/strong> tags.<\/p>\n As stated above, Meta Tags help your site rank on SERPs and display snippets in search results, which are both crucial SEO functions. But in addition to these functions, Meta Tags act as the \u201ccover\u201d of your website<\/strong>, and you can bet a reader will <\/em>judge a book (read: site) by this cover.<\/p>\n Acclaimed Digital Marketers even goes as far as to say that without Meta Tags, you literally cannot rank organically<\/em><\/strong>. They function as the foundation of SEO and should be one of the first things you attend to when setting up your site.<\/p>\n Truthfully, the tiny investment of time that goes into making this change to your site can be a game-changer, because 93% of all online experiences begin with a search engine. So naturally you want to speak the search engine\u2019s language<\/strong> and communicate<\/strong> what your web page is about to it!<\/p>\n Secondly, they act as a metaphorical website cover not just in search engines, but also on social media and email. Do you ever notice how when you paste a link somewhere on social media or in an email, it suddenly looks very presentable with large titles, and even a picture comes up?<\/p>\n That\u2019s the power <\/em>of Meta Tags.<\/p>\n Meta tags ultimately affect your site\u2019s rankings because they can help a user find relevant pages on your site. It is crucial to add your core keyword\/s in your Meta Tags. Title tags, for instance, should include relevant keywords that your target customer may be searching for.<\/p>\n To reinforce how Meta Tags fit into your complete marketing strategy, we have created a helpful comprehensive infographic<\/a> to illustrate each aspect of your plan, including but not limited to using Meta Tags.<\/p>\n So now that you know the awesome powers of using Meta Tags in your webpages, you may be wondering what types of Meta Tags are key for you to pay attention to.<\/p>\n While there are many, many types of Meta Tags, we have compiled the most essential ones in this list:<\/p>\n What is a Meta Title in SEO?<\/strong><\/p>\n Title tags provide you with a bird\u2019s eye view of what your page is about and are inserted in the <head> of your webpage. A hack for writing your title tag is to simply use your H1. In fact, Google actually recommends this practice (slight differences notwithstanding) because it creates consistency for the user.<\/p>\n You can optimize your HTML Meta title tags for SEO by:<\/p>\n You can change the title tag either directly in the source code of your site or if you have a Content Management System like WordPress<\/em>, it can be as simple as changing the title <\/strong>of your webpage.<\/p>\n Do Meta Description Tags Matter and how important is it for SEO? A<\/strong>s the name implies, allow you to describe a page\u2019s content. They serves as a succinct overview of what the reader can expect if they were to click on your webpage in the search engine.<\/p>\n The more accurate the description<\/u><\/em><\/strong>, the happier the user <\/strong><\/u><\/em>will be when they read content, because it was exactly what it said on the tin.<\/p>\n The Meta Name Description resides in the<head><\/strong> of a webpage and usually shows up in the snippet when your page ranks for a keyword.<\/p>\n The HTML source code for this tag would look something like this:<\/p>\n <head> <\/p>\n While it is true that a description tag does not directly correlate with SEO, make no mistake because it still helps with SEO.<\/p>\n A good, relevant description massively increases click-throughs<\/strong> to your site\u2019s page.<\/p>\n Secondly, if the description matches your site\u2019s content it can also significantly reduce your site\u2019s bounce rate. The description element is the largest bit of keyword real-estate<\/strong> you get in your snippet, so be sure to take full advantage of it.<\/p>\n For even more killer best practices for using Meta Tags for your webpages, go through this article<\/a> on Entrepreneur <\/em>as well.<\/p>\n Fun fact: you may have noticed that when you search keywords on a search engine, the keywords that match those that are searched for become bold<\/strong> in the SERP.<\/p>\n This can help your site stand out in terms of informing a user what they can hope to find in your site.<\/p>\n You can optimize your Meta Description Tags For Keywords on Google by:<\/p>\n Have you ever wondered why<\/em> we need to add descriptions to images? Aren\u2019t images<\/strong> meant to be viewed <\/strong>rather than described<\/em><\/strong>?<\/p>\n Well, for one, it helps search engines understand what the image is of<\/u><\/em><\/strong>, so it can guide the relevant audience to it.<\/p>\n Secondly, the alt text<\/strong> in a description is crucial<\/strong> for those who are visually impaired<\/strong> to be able to understand what the image is of. Again, Google itself recommends this practice<\/a> to help search engines understand what the pictures in your post are about and how they are relevant to the topic at hand and keywords you want to target.<\/p>\n Have you ever come across black hat link building tactics like stuffing a bunch of irrelevant links in a post just for the sake of building links? <\/p>\n Google has been seriously<\/strong> and mercilessly cracking down<\/strong> on such webpages, causing SEO rankings to hurtle far beneath the ground.<\/p>\n When you put contextually relevant links<\/strong> to enhance<\/strong> the reader\u2019s experience, Google looks at this as you giving a vote of confidence to that link. It automatically considers this as a do-follow<\/strong> link.<\/p>\n Some<\/em> links on your website, such as those in your comments section<\/em>, you want to make no-follow <\/strong>so they do not hurt your credibility<\/strong> in Google\u2019s eyes. Therefore, it is key to both pay attention to where you link to as well as how.<\/p>\n The main red-flag links<\/em><\/strong> that you want to place no-follow restrictions on would be:<\/p>\n This is another means for telling Google and other search engines not to crawl or index a page. <\/strong><\/p>\n The meta robots tag Content=\u201dno index\u201d<\/strong> indicates to search engines to not index a particular page and consequently all the links present on this same page become no-follow links automatically.<\/p>\n Like with no follow links, it makes little sense to index pages that have little content<\/u><\/strong>. This Meta Tag also applies to pages on your site that are currently under construction.<\/p>\n If the internet were a bakery, you wouldn\u2019t send a half-done cake<\/em><\/strong> out for display to your customers, would you?<\/p>\n Have you ever considered why some accounts\u2019 social media posts look absolutely professional and consistent in how their links display<\/strong> in each and every social media post?<\/p>\n The \u201csecret sauce software\u201d<\/strong> that many of these companies and individual users is known as Open Graph.<\/u><\/strong><\/p>\n Open Graph<\/strong> is a protocol for how your site\u2019s web page will appear on a social media post.<\/p>\n It allows you<\/strong> to control what content is displayed when your website is linked to social media websites, including Facebook, LinkedIn & Twitter (If Twitter Cards<\/strong> are not present).<\/p>\n You accomplish this by adding little codes<\/strong> in the source code for each page on your site.<\/p>\n Using these 4 puzzle pieces, you just need to bring them together and insert your page title, website type, image URL & URL<\/strong> of the page itself. Here is an example template:<\/p>\n <meta property=”og:title”content=”Your Site\u2019s Page Title”\/><meta property=”og:type”content=”website”\/><meta property=”og:image”content=”https:\/\/cdn.pixabay.com\/photo\/2017\/08\/16\/18\/35\/pug-2648774_960_720.jpg”\/><meta property=”og:url”content=”https:\/\/www.searchberg.com”\/><\/p>\n You might want to visit the image link above purely<\/em> for entertainment value.<\/p>\n Twitter Cards<\/strong> offer similar enhancements but are purely for Twitter<\/strong>. You might also want to test the web page\u2019s URLs to see if they display the way that you want to on social media.<\/p>\n While you definitely want to make sure you optimize the way your social media content is presented to your prospects, this is no substitute for good, quality content.<\/u><\/strong> A bag full of coal wrapped nicely is still a bag full of coal. To help you create killer<\/em> content we\u2019ve created this blog post <\/a>to help you connect with your audience, engage with them and make your content easily shareable, among other social media goals.<\/p>\n All this jargon related to source codes can be overwhelming at first.<\/p>\n What if: you understand absolutely nothing <\/u>about web development or source codes?<\/strong><\/p>\n Luckily, for those of us who aren\u2019t very interested in going through the site\u2019s backend for Meta Tag optimization, there are some very good and easy to use tools available. <\/strong><\/p>\n Now that you have a basic understanding of Meta Tags and how they can be helpful, let\u2019s talk about applying your newly acquired knowledge<\/strong> for Meta Tag Optimization.<\/p>\n Yoast<\/em> is basically one of the most popular search engine optimization plug-ins out there. Using Yoast, you will have easy access to the back-end controls for all of the pages and blogs you put up. Yoast, in this way, facilitates Meta Tag optimization, increasing social sharing, SEO optimization, and other metadata options. <\/u><\/p>\n Absolutely no coding necessary<\/u><\/em><\/strong>.<\/u><\/p>\n This is a great hack to spy on what Meta Tags your competitors are using. You essentially go on<\/strong>\u00a0BuzzStream\u2019s Meta Tag Extractor<\/a>, copy-paste a list of your competition\u2019s URLs, and it spits out their Meta Tag information.<\/p>\n\n
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<\/a>What Exactly Are Meta Tags, Anyway?<\/h2>\n
<\/a>So Why Are Meta Tags Important For Your Site\u2019s Ranking?<\/h2>\n
<\/a>Essential Meta Tags To Boost SEO Rankings<\/h2>\n
<\/a>Title Tags<\/h3>\n
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<\/a>Meta Description Tags<\/h3>\n
\n<meta name=\u201ddescription\u201d content=\u201dThis is what your description will look like. If a user finds it relevant to their search, they click through to your page.\u201d>
\n<\/head><\/strong><\/p>\n\n
<\/a>Image Description Tags<\/h3>\n
![\"concept](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/blog2-2.png\")
<\/p>\n<\/a>No follow attributes<\/h3>\n
![\"concept](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/blog2-1.png\")
<\/p>\n\n
<\/a>Robots Meta Tag<\/h3>\n
<\/a>Social Media Meta Tags<\/h3>\n
<\/a>The 4 codes or puzzle pieces to control how your page appears on social media are as follows:<\/h2>\n
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<\/a>Best Tools For Meta Tag Optimization<\/h2>\n
<\/a>Yoast Optimization Plugin<\/h3>\n
![\"Yoast](\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/02\/blog2.png\")
<\/strong><\/h3>\n<\/a>BuzzStream Meta Tag Extractor<\/strong><\/h3>\n
<\/a>Wrapping Up!<\/h2>\n