{"id":2473,"date":"2021-01-21T08:31:12","date_gmt":"2021-01-21T08:31:12","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=2473"},"modified":"2022-07-07T12:58:58","modified_gmt":"2022-07-07T12:58:58","slug":"the-difference-between-organic-and-paid-search","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/","title":{"rendered":"The Difference Between Organic and Paid Search"},"content":{"rendered":"<p>Do you sell products\/services online? If so, you should have a strong grasp on the difference between organic and paid search. <!--more--><br \/>\nAs an online business, your primary goal is to reach a wide audience and maximize conversions. Both <a href=\"https:\/\/www.searchberg.com\/seo-services\/\">organic<\/a> and <a href=\"https:\/\/www.searchberg.com\/ppc-management-services\/\">paid search<\/a> help you do just that! They boost your online visibility, improve your SERP rankings, and help you generate more traffic. Sounds like the perfect mix?<br \/>\nIn this infographic, we dive deeper and walk you through the differences between organic and paid search. We cover their position, cost, ranking, and speed. We also discuss some genius tips to improve both organic and paid search campaigns. Let\u2019s get right into it!<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2474\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/SearchBerg_revised-01-min.jpg\" alt=\"Difference between organic and paid search\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you sell products\/services online? If so, you should have a strong grasp on the difference between organic and paid search.<\/p>\n","protected":false},"author":2,"featured_media":2476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,2],"tags":[],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Difference Between Organic and Paid Search - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Difference Between Organic and Paid Search - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T08:31:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-07T12:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1916\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Tylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Tylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/\"},\"author\":{\"name\":\"Aaron Tylor\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/eb3152a02ccf43e29aab421c6f16c02b\"},\"headline\":\"The Difference Between Organic and Paid Search\",\"datePublished\":\"2021-01-21T08:31:12+00:00\",\"dateModified\":\"2022-07-07T12:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/\"},\"wordCount\":121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Thumbnail-01-min-1.jpg\",\"articleSection\":[\"Pay Per Click\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/\",\"name\":\"The Difference Between Organic and Paid Search - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Thumbnail-01-min-1.jpg\",\"datePublished\":\"2021-01-21T08:31:12+00:00\",\"dateModified\":\"2022-07-07T12:58:58+00:00\",\"description\":\"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Thumbnail-01-min-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Thumbnail-01-min-1.jpg\",\"width\":2400,\"height\":1916,\"caption\":\"Difference between organic and paid search - Thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/the-difference-between-organic-and-paid-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Difference Between Organic and Paid Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\",\"name\":\"SearchBerg Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\",\"name\":\"SearchBerg Marketing\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/logo-1.png\",\"width\":238,\"height\":122,\"caption\":\"SearchBerg Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/searchbergmarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/eb3152a02ccf43e29aab421c6f16c02b\",\"name\":\"Aaron Tylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g\",\"caption\":\"Aaron Tylor\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Difference Between Organic and Paid Search - SearchBerg Marketing","description":"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/","og_locale":"en_US","og_type":"article","og_title":"The Difference Between Organic and Paid Search - SearchBerg Marketing","og_description":"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!","og_url":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/","og_site_name":"SearchBerg Marketing","article_publisher":"https:\/\/www.facebook.com\/searchbergmarketing","article_published_time":"2021-01-21T08:31:12+00:00","article_modified_time":"2022-07-07T12:58:58+00:00","og_image":[{"width":2400,"height":1916,"url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg","type":"image\/jpeg"}],"author":"Aaron Tylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aaron Tylor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#article","isPartOf":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/"},"author":{"name":"Aaron Tylor","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/person\/eb3152a02ccf43e29aab421c6f16c02b"},"headline":"The Difference Between Organic and Paid Search","datePublished":"2021-01-21T08:31:12+00:00","dateModified":"2022-07-07T12:58:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/"},"wordCount":121,"commentCount":0,"publisher":{"@id":"https:\/\/www.searchberg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg","articleSection":["Pay Per Click","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/","url":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/","name":"The Difference Between Organic and Paid Search - SearchBerg Marketing","isPartOf":{"@id":"https:\/\/www.searchberg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#primaryimage"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg","datePublished":"2021-01-21T08:31:12+00:00","dateModified":"2022-07-07T12:58:58+00:00","description":"Unsure about the difference between organic and paid search? Find out now to boost your online visibility and rank higher!","breadcrumb":{"@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#primaryimage","url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg","contentUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2021\/01\/Thumbnail-01-min-1.jpg","width":2400,"height":1916,"caption":"Difference between organic and paid search - Thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.searchberg.com\/blog\/the-difference-between-organic-and-paid-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.searchberg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Difference Between Organic and Paid Search"}]},{"@type":"WebSite","@id":"https:\/\/www.searchberg.com\/blog\/#website","url":"https:\/\/www.searchberg.com\/blog\/","name":"SearchBerg Marketing","description":"","publisher":{"@id":"https:\/\/www.searchberg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.searchberg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.searchberg.com\/blog\/#organization","name":"SearchBerg Marketing","url":"https:\/\/www.searchberg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2015\/02\/logo-1.png","contentUrl":"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2015\/02\/logo-1.png","width":238,"height":122,"caption":"SearchBerg Marketing"},"image":{"@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/searchbergmarketing"]},{"@type":"Person","@id":"https:\/\/www.searchberg.com\/blog\/#\/schema\/person\/eb3152a02ccf43e29aab421c6f16c02b","name":"Aaron Tylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93a829846c7caf40dd8e2ee7a89b53f8ab990dc492c917410fe0c03defafc640?s=96&d=mm&r=g","caption":"Aaron Tylor"}}]}},"_links":{"self":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":0,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/media\/2476"}],"wp:attachment":[{"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchberg.com\/blog\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}