{"id":2439,"date":"2021-01-14T06:33:40","date_gmt":"2021-01-14T06:33:40","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=2439"},"modified":"2025-08-12T14:42:13","modified_gmt":"2025-08-12T14:42:13","slug":"how-to-get-more-followers-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/how-to-get-more-followers-on-linkedin\/","title":{"rendered":"How to Get More Followers on LinkedIn"},"content":{"rendered":"

With an astounding 675 million monthly users<\/u><\/strong>, LinkedIn is a gold mine for businesses in 2021. The mega networking platform isn\u2019t just your regular go-to for employment purposes; it\u2019s also a game-changing<\/em> marketing tool.<\/p>\n

If you\u2019ve already dipped your toes in the LinkedIn marketing water, you\u2019re on the right track. But simply creating a business profile isn\u2019t enough. You have<\/em> to go the extra mile and leverage LinkedIn marketing tips to grow your company page<\/a>.<\/p>\n

In this blog, we want to walk you through top-tier strategies to get more followers on LinkedIn. We\u2019ll cover the basics, dive into the deep end, and get into the nitty-gritty.<\/p>\n

By the end of this blog, you\u2019ll have a firm grasp on how to engage followers on LinkedIn like a seasoned pro. Let\u2019s jump right into it!<\/p>\n

Ways to Get More Followers on LinkedIn<\/h2>\n

1. Create a Winning Company Page from the Get-Go<\/h3>\n

When getting started with LinkedIn marketing, many companies have a razor-sharp focus on optimization. As they should!<\/p>\n

However, jumping straight into optimization without taking care of the basics is not<\/u><\/em> the right way to go. If your company page isn\u2019t up-to-date, optimization simply won\u2019t do the trick.<\/p>\n

Start by creating a strong foundation and working your way upwards. Let\u2019s take a quick look at how you can do that with an example.<\/p>\n

\"DELL\u2019s<\/a><\/p>\n

Dell\u2019s LinkedIn company page checks off all the fundamental boxes.<\/p>\n

High-quality profile picture and cover image? Check.<\/p>\n

Accurate industry and location? Check.<\/p>\n

Concise and catchy subheading? Check.<\/p>\n

Once you take a closer look, you begin to realize that they haven\u2019t stopped there<\/em>.<\/p>\n

\"DELL\u2019s<\/a><\/p>\n

The \u201coverview\u201d section is replete with to-the-point information.<\/p>\n

\u201cWhat does this have to do with getting more followers?\u201d<\/em> you may ask.<\/p>\n

As a professional platform, LinkedIn has set a high standard for its users. They don\u2019t expect subpar, incomplete nuggets of information. Instead, they\u2019re looking to connect<\/em> with companies that are on top of their game<\/u><\/strong>.<\/p>\n

If your company page is incomplete, your lack of interest in comprehensiveness will reflect poorly on your business as a whole. Ultimately, it may cost you your follower count. As a rule of thumb, make sure your company page is updated with accurate information<\/u><\/strong>. Avoid going overboard; the descriptions should be concise and the images professional. Anything too flashy or verbose will do more harm than good.<\/p>\n

We also recommend adding the \u201caffiliated pages\u201d section<\/a> to your profile.<\/p>\n

Here\u2019s how this section appears on Dell\u2019s company page:<\/p>\n

\"DELL\u2019s<\/a><\/p>\n

As a parent page, you can link child pages, i.e., companies that are closely associated with your business and owned by you. If you\u2019re a small business or a startup, you can choose to forgo this option.<\/p>\n

Ultimately, covering as many bases as possible<\/u><\/em> will help you make a great first impression on professionals who are looking to interact with your brand. A professional, clean, and comprehensive company page will go a long way in adding a touch of legitimacy to your business.<\/p>\n

<\/a>2. Use the Right<\/em> Hashtags the Right<\/em> Way!<\/h3>\n

Is your company page up and running? Great.<\/p>\n

It\u2019s time to turn your attention to optimization<\/u><\/strong>. Optimization is your golden ticket to engaging a wide audience on LinkedIn. And while there are many ways to optimize your profile (we\u2019ll cover all of them shortly), using hashtags is still one of the most effective strategies in 2021.<\/p>\n

If you\u2019ve been navigating the digital marketing industry for a while now, you\u2019re probably familiar with the importance of using the right keywords in your content.<\/p>\n

Hashtags are like keywords<\/em> for your LinkedIn company page. Yes, this means you should have a stellar \u201chashtag research\u201d (akin to \u201ckeyword research\u201d) strategy in place.<\/p>\n

If you\u2019re new to LinkedIn, you can use the platform\u2019s in-built hashtag recommendations.<\/p>\n

Let\u2019s say you\u2019re sharing an engaging article that covers the benefits of link building<\/a>.<\/p>\n

Once you start typing a relevant hashtag, you\u2019ll get recommendations accordingly.<\/p>\n

\"how<\/a><\/p>\n

If you\u2019re completely unsure of which hashtags to use, LinkedIn will do the job for you. The platform will pick up on keywords used in the post, and display a set of relevant hashtags accordingly.<\/p>\n

\"how<\/a><\/p>\n

If you\u2019re just starting off, you can rely on LinkedIn\u2019s impressive hashtag prowess. However, for more advanced hashtag research, we recommend consulting LinkedIn marketing pros. They\u2019ll create a customized hashtag strategy for each post, resulting in optimal reach.<\/p>\n

Go for 3\u20135 hashtags<\/u><\/strong> in each post. Too little and you won\u2019t reach your target audience; too much and the LinkedIn algorithm will work to your detriment.<\/p>\n

Now, when it comes to standing out from the massive competition on LinkedIn, you need<\/u><\/em> to think outside the box. In addition to having a strong hashtag strategy in place, we also suggest letting your creative juices flow.<\/p>\n

Sounds vague?<\/p>\n

Here\u2019s what we\u2019re talking about. Head over to Puma\u2019s LinkedIn company page and you\u2019ll notice that they\u2019ve sprinkled a specific hashtag across every other post: #PumaFam.<\/p>\n

\"how<\/a><\/p>\n

Here\u2019s another glimpse of the catchy hashtag in action:<\/p>\n

\"how<\/a><\/p>\n

Creating a whip-smart, memorable, and standout hashtag for your company is a great way to set yourself apart from the hundreds of companies in your industry and city\/state.<\/p>\n

Whether you create a hashtag for your audience, your products\/services, or your brand, you\u2019ll manage to get an edge in your competitive industry.<\/p>\n

Over time, the hashtag will catch on<\/u><\/strong>.<\/p>\n

As your followers use it, it\u2019ll build momentum and increase brand recall<\/a>.<\/p>\n

3. Include High-Quality Images in Your Posts<\/h3>\n

A whopping 87.5% of marketers<\/u><\/strong> state that they use visual elements in online content.<\/p>\n

Over the years, the human attention span has dropped to a measly eight seconds<\/a><\/em>. In comparison, a goldfish has an attention span of nine seconds<\/em>\u2014one second more than ours!<\/p>\n

Here\u2019s where we\u2019re going with this: we don\u2019t like paying attention to things that don\u2019t excite us.<\/p>\n

Five pages of continuous text? Boring.<\/p>\n

A dull concept illustration? Next.<\/p>\n

A set of statistics with no visual elements? Pass.<\/p>\n

What does<\/em> excite us, however, is engaging visual content<\/a><\/strong>.<\/p>\n

Content with high-quality images and videos does much better than content that entirely lacks visual elements. In essence, if your LinkedIn posts feature chunky bites of text without images or videos, you can wave your followers goodbye.<\/p>\n

How can you undo the damage? Befriend gripping visuals and don\u2019t let that friendship turn sour.<\/p>\n

Let\u2019s take a quick look at brands who walk the visual talk on LinkedIn.<\/p>\n

iRobot\u2019s LinkedIn posts feature stunning images that not only instantly catch your eye, but also compel you to engage with the content. The content itself features the perfect mix of high-quality images\u2014enough to make you want to stay put till the very end.<\/p>\n

\"LinkedIn<\/a><\/p>\n

A closer look and you\u2019ll notice that they\u2019ve also used a hashtag that fits perfectly. While we have to deduct a few points for the low hashtag usage (remember: use 3\u20135 as a general rule of thumb), the engaging image more than makes up for it<\/em>.<\/p>\n

While using the right images in each post is important, we also recommend ensuring that your company page is replete with pictures that pack a powerful punch.<\/p>\n

Here\u2019s what we mean by this. Each company page features a section entitled \u201ccompany photos.\u201d Some businesses make the mistake of uploading little to no images in this section. So when a LinkedIn user clicks on your profile and browses through the \u201ccompany information\u201d section, all they\u2019ll see is a bunch of text. If there are no visual elements supplementing the text, you can imagine what\u2019ll happen next: the user will \u201cbounce\u201d.<\/p>\n

What do you do to set things right? <\/u><\/strong><\/p>\n

Here\u2019s what McDonalds did:\"LinkedIn<\/a><\/p>\n

And Apple:<\/p>\n

\"LinkedIn<\/a><\/p>\n

And Dell:<\/p>\n

\"LinkedIn<\/a><\/p>\n

Just to reiterate, make sure you upload a set of relevant, engaging, and high-quality images that satiate your audience\u2019s visual thirst.<\/p>\n

This is a great way to increase engagement on your LinkedIn company page and, of course, get more followers.<\/p>\n

<\/a>4. Don\u2019t Sideline the Importance of Engaging Videos<\/h3>\n

As another form of visual content, videos are imperative<\/a><\/strong>. Maybe more so than images since they stimulate an additional sense: hearing. LinkedIn pages that feature high-quality videos do much better than pages that don\u2019t. But this is where things get a little tricky\u2014especially for startups and small businesses that don\u2019t have a lot of (or any<\/em>) video content ready to go.<\/p>\n

If you\u2019re unprepared, consider getting help from a professional video design team<\/a>.<\/p>\n