{"id":2384,"date":"2020-12-29T05:48:18","date_gmt":"2020-12-29T05:48:18","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=2384"},"modified":"2025-05-20T10:42:42","modified_gmt":"2025-05-20T10:42:42","slug":"blog-vs-article-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/blog-vs-article-what-is-the-difference\/","title":{"rendered":"Blog vs. Article: What Is the Difference?"},"content":{"rendered":"<p>Our SEO experts get asked this <em>a lot!<\/em> When we begin working with businesses that really want to get on top of SERPs, part of our game plan is <a href=\"https:\/\/www.searchberg.com\/content-marketing\/\"><u>content marketing<\/u><\/a>. Blogs and articles make up a major part of it. <!--more--><\/p>\n<p>So we wanted to really break this down.<\/p>\n<p>It\u2019s safe to say that content marketing is still being touted as the cr\u00e8me de la cr\u00e8me of digital marketing. But where should you start: blogs or articles? What\u2019s the difference between a blog and an article? And does it even matter?<\/p>\n<p>We have to admit; in the last few years or so, the lines differentiating blog posts and articles have blurred. But these lines do exist.<\/p>\n<p>One of the best ways to getting started is understanding the difference between blogs and articles in SEO. We\u2019ll walk you through each key difference so you can customize your content marketing strategy accordingly.<\/p>\n<h2>Contents<\/h2>\n<ul class=\"toc_list\">\n<li><a href=\"#_Toc59543709\"><u>What is the Difference Between Blogs and Articles?<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543710\"><u>Where Are They Posted?<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543713\"><u>What Is the Length?<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543716\"><u>What Is the Content Style?<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543719\"><u>What Is the SEO Strategy<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543722\"><u>What Is the Scope?<\/u><\/a><\/li>\n<li><a href=\"#_Toc59543725\"><u>Wrapping Up!<\/u><\/a><\/li>\n<\/ul>\n<h2><strong><b>What is the Difference Between Blogs and Articles?<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><\/h2>\n\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">HIGH-CONVERTING KEYWORDS<\/th><th class=\"column-2\">\tSTRONGER HIGH-CONVERTING KEYWORDS<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">For attorneys: \u201c<u>Build<\/u> a strong case\u201d<\/td><td class=\"column-2\">For attorneys: \u201cBuild a strong case <u>in Los Angeles<\/u>\u201d<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">For web developers: \u201c<u>Create <\/u>an interactive website\u201d<\/td><td class=\"column-2\">For web developers: \u201cCreate an interactive website <u>in less than $100<\/u>\u201d<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">For realtors: \u201c<u>Buy <\/u>your dream home\u201d<\/td><td class=\"column-2\">For realtors: \u201cBuy your dream home <u>in SoHo<\/u>\u201d<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">For door manufacturers: \u201c<u>Replace <\/u>your front doors\u201d<\/td><td class=\"column-2\">For door manufacturers: \u201cReplace your front doors <u>and get a transom for free<\/u>\u201d <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->\n<h2><strong><b>Where Are They Posted?<\/b><\/strong><\/h2>\n<p>The biggest difference in the article vs. blog\u00a0or \u2018what makes a blog different from an article\u2019 debate is\u00a0where they\u2019re posted. Now that you have a good grasp on the difference between article writing and blog writing, let\u2019s dive into their posting differences.<\/p>\n<h3><strong><b>Blogs<\/b><\/strong><\/h3>\n<p>How do you know if it is a blog? Blogs are posted on a company\u2019s own blog page as opposed to a third-party platform. In essence, if your site features written content that\u2019s supplemented by images and\/or videos, it\u2019s classified as a blog, not an article.<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/HEH.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2389\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/HEH.png\" alt=\"HEH blogs published on their website\" width=\"471\" height=\"733\" \/><\/a><\/p>\n<p>So what is the purpose of a blog? They\u2019re posted on your site and give readers a glimpse into expert industry insight and recommendations. The idea is to create authority, increase lead generation and overall SEO value.<\/p>\n<p>When you write blogs, you typically include key internal and external links that sort of connect your blog to other relevant pages and services that your readers might be interested in.<\/p>\n<p>That way, you\u2019re keeping them <em><i>engaged <\/i><\/em>longer to elicit a desired response\u2014a purchase of a product\/service, a call, etc. You\u2019re essentially trying to convert them from a <strong><u><b>reader<\/b><\/u><\/strong>\u00a0to a <strong><u><b>customer<\/b><\/u><\/strong>.<\/p>\n<p>Blogs are super important from a\u00a0<em><strong>conversation point of view<\/strong><\/em>. This is what makes a blog different from an article.<\/p>\n<h3><strong><a name=\"_Toc59543712\"><\/a>Articles<\/strong><\/h3>\n<p>Unlike blogs, articles can be posted anywhere <em><u><i>but<\/i><\/u><\/em>\u00a0on your own site. As a rule of thumb, we recommend choosing third-party websites that (a) are in the same niche, (b) are non-competitors, and (c) have a high <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><u>domain authority (DA)<\/u><\/a>.<\/p>\n<p>But wait, this doesn\u2019t add up. Why would anyone contribute free content to another website, even if it isn\u2019t a direct competitor?<\/p>\n<p>Well, articles are posted with the intent of targeting high-quality, <em><u><i>varied<\/i><\/u><\/em>\u00a0traffic.<\/p>\n<p>Let\u2019s say your blog page isn\u2019t doing too well: it doesn\u2019t have a high DA, which is resulting in less-than-impressive reach. In this case, posting articles is a great way to ride on another site\u2019s coattails, so to speak. If they have a stellar DA, you\u2019ll manage to engage a wide audience and rank higher on SERPs.<\/p>\n<p>This article generally includes a CTA (call-to-action) that redirects readers to your site. It\u2019s a win-win: you get high-quality traffic while nudging potential customers in your site\u2019s direction for more conversions.<\/p>\n<p><strong><b>Articles are super important from a <\/b><\/strong><strong><em><b><i>lead generation point of view<\/i><\/b><\/em><\/strong><strong><b>. <\/b><\/strong><\/p>\n<h2><a name=\"_Toc59543713\"><\/a><strong><b>What Is the Length?<\/b><\/strong><\/h2>\n<p>Now that you have a good grasp on the basics of the blog and article difference, let\u2019s dive into the intricacies. Over the years, blogs and articles have become very similar when it comes to length. Let\u2019s call this a kind of convergence. Previously, articles were long and detailed (generally longer than 300 words) while blogs were short and to the point. Today, however, this demarcation has become increasingly blurred.<\/p>\n<h3><a name=\"_Toc59543714\"><\/a><strong><b>Blogs<\/b><\/strong><\/h3>\n<p>Blogs are divided into two main categories based on length: <strong><u><b>short-form blogs<\/b><\/u><\/strong>\u00a0and <strong><u><b>long-form blogs<\/b><\/u><\/strong>. In other words, you have full rein here; there are no rules.<\/p>\n<p>Short-form blogs typically range from 400\u2013800 words whereas long-form blogs are longer than 2000 words.<\/p>\n<p>Now, choosing the right length comes down to your target audience and brand identity. We strongly recommend working with a content marketing team to dive deeper into your audience\u2019s preferences. Are they interested in short, engaging, and witty blogs? Do they prefer long, insightful, and industry-rich blogs? Based on these insights, create a customized strategy.<\/p>\n<p>Track each blog\u2019s performance to gauge which blog length performs better than the others. Finalize your strategy and don\u2019t forget to update it on a monthly or bimonthly basis as you collect fresh insights.<\/p>\n<p><strong><b>Recommended Read: <\/b><\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-write-a-blog-that-ranks\/\"><u>How to Write a Blog That Ranks<\/u><\/a><\/p>\n<h2><strong><b>Articles<\/b><\/strong><\/h2>\n<p>Today, articles can be as short as 400 words or as long as 3000 words. Like blogs, there are no strict requirements you need to adhere to when it comes to length. Consult the website you\u2019re partnering with beforehand. In some cases, certain websites only accept articles of a specific length.<\/p>\n<p>To avoid facing rejection once your articles have been written and edited, get a strong grasp on the guidelines. If anything looks off, feel free to submit your articles to another website.<\/p>\n<h2><a name=\"_Toc59543716\"><\/a><strong><b>What Is the Content Style?<\/b><\/strong><\/h2>\n<p>As a rule of thumb, make sure your blogs and articles have impeccable grammar, syntax, punctuation, and spelling. In addition, no matter what style you pick, your content should be unmistakably engaging.<\/p>\n<h3><a name=\"_Toc59543717\"><\/a><strong><b>Blogs<\/b><\/strong><\/h3>\n<p>While you have complete leeway to switch things up, blogs are generally more informal and laid back than articles. This is another key difference between articles and blog posts. Stick to a casual and conversational writing style. This is a great way to establish a connection with your audience.<\/p>\n<p>Remember, you\u2019re not just writing blogs to increase traffic and boost conversions; you\u2019re <em><i>also<\/i><\/em>\u00a0focused on <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2019\/04\/25\/13-effective-methods-to-help-you-build-a-strong-brand-identity\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><u>improving your brand identity<\/u><\/a>. Since blogs are posted on your site, they\u2019re an extension of your business. In essence, they reflect your brand identity.<\/p>\n<p>If you opt for a formal and sophisticated style, chances are, your content will fail to resonate with your audience. Go for a casual tone to engage and retain your audience in the long run. Of course, you can still incorporate facts and figures into your blogs, so long as you don\u2019t bore your audience.<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/Buzzfeed-article.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2390\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/Buzzfeed-article.png\" alt=\"Buzzfeed article\" width=\"624\" height=\"321\" \/><\/a><\/p>\n<p>Strike the perfect balance between \u201cinforming\u201d and \u201cengaging\u201d your audience. Over time, this balance will help you write winning blogs that keep your audience coming back for more!<\/p>\n<h3><a name=\"_Toc59543718\"><\/a><strong><b>Articles<\/b><\/strong><\/h3>\n<p>Since articles aren\u2019t directly posted on your site, they can take on a more professional and formal tone. However, too much of anything can do more harm than good. Retain the balance we discussed earlier to ensure new visitors don\u2019t click off the article halfway through.<\/p>\n<p>As compared to blogs, articles also make use of facts and figures more frequently. Cite credible research to increase the value of your article. If a web user has never engaged with your business, they\u2019ll feel more compelled to give your site a visit if your article is replete with unique industry insights and research.<\/p>\n<p>Take a look at <u>this article<\/u>\u00a0published on Search Engine Watch by Joseph Dyson, one of our Lead Generation experts. The tone is formal and informative, yet engaging.<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/nofollow.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2391\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/nofollow.png\" alt=\"nofollow, sposored and ugc links - post by one of Saerch Berg's lead generation expert Joseph Dyson\" width=\"624\" height=\"263\" \/><\/a><\/p>\n<p>And here\u2019s how the article ends; it\u2019s super simple and non-promotional.<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/simple-and-non-promotional.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2392\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/12\/simple-and-non-promotional.png\" alt=\"simple and non-promotional - Joseph's Author bio\" width=\"624\" height=\"108\" \/><\/a><\/p>\n<p>Having said that, you can always change your tune if you\u2019d like. While blogs and articles have unique content styles, there\u2019s still lots of room for improvisation. If you want your articles to be more informal and laid back, feel free to do just that!<\/p>\n<p><strong><u><b>However, retain an air of professionalism amid the informality. <\/b><\/u><\/strong><\/p>\n<p>Remember, your articles will be a \u201cfirst impression\u201d of sorts for many people. With blogs, you\u2019re engaging an audience that\u2019s already familiar with your business. With articles, you\u2019re targeting <em><i>an entirely new audience<\/i><\/em>. In essence, your articles should exude an air of credibility. This is a great way to ensure new web users take you seriously.<\/p>\n<h2><a name=\"_Toc59543719\"><\/a><strong><b>What Is the SEO Strategy?\u00a0<\/b><\/strong><\/h2>\n<p>We also want to talk about the difference between articles and blog posts in terms of <strong>SEO<\/strong>. No matter what content you\u2019re producing, you should have a razor-sharp focus on optimization. If you fail to double down on on-page <strong>SEO<\/strong>, your content will rank poorly on <strong>SERPs<\/strong>, resulting in not-so-great traffic generation and weak conversions.<\/p>\n<p>Whether you\u2019re writing blogs or articles, go all out on optimization. Use high-ranking keywords, Meta descriptions, title tags, headings, alt text, and URLs.<\/p>\n<p>In addition, incorporate high-quality internal and external links into your content. This will help you redirect readers to your own content and <a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\"><u>generate more backlinks<\/u><\/a>. As you boost your link building potential, you\u2019ll also manage to increase your DA. Needless to say, sites with a high DA (Forbes, Entrepreneur, Medium, Inc., etc.) consistently appear among the top search results.<\/p>\n<p>The outcome? A massive inflow of traffic. As you follow suit, you\u2019ll increase your audience and grow your business in the long run.<\/p>\n<h3><a name=\"_Toc59543720\"><\/a><strong><b>Blogs<\/b><\/strong><\/h3>\n<p>While both blogs and articles should be optimized similarly, use more internal links in your blogs. You can\u2019t always use this strategy when working on articles, especially if the third-party platform has a specific set of restrictions.<\/p>\n<p>In addition, you may not be able to use certain on-page SEO strategies for articles. If you face these restrictions, make sure you actively incorporate these sidelined optimization strategies into your own blogs.<\/p>\n<p>We also recommend using technical SEO strategies like increasing the speed of your blog page. This is where the blog post vs. article debate becomes a lot more pronounced.<\/p>\n<h3><a name=\"_Toc59543721\"><\/a><strong><b>Articles<\/b><\/strong><\/h3>\n<p>When optimizing articles, use local keywords to target the right audience. While this is also a great strategy for blogs, it\u2019s all the more important for articles as you have little control over who engages with your content.<\/p>\n<p>Local keywords will help you target web users who are close to your business and can actually buy your products\/services. The more specific you can get with your SEO efforts, the better.<\/p>\n<h2><strong><b>What Is the Scope?<\/b><\/strong><\/h2>\n<p>While you may feel compelled to cover multiple aspects of different topics in depth, that may not be possible, especially if you\u2019re working on a shorter blog\/article. Sidelining the scope can work to your detriment in this case.<\/p>\n<h3><strong><b>Blogs<\/b><\/strong><\/h3>\n<p>Focus is important. Don\u2019t digress. For instance, if you\u2019re writing a blog on the most popular wrought iron doors of the year, focus on a handful of properties like aesthetic appeal, functionality, maintenance, and durability. Sticking to the plan will help you cover important details as opposed to superficially touching upon a plethora of bases.<\/p>\n<p>In general, blogs are <em><u><i>more specific<\/i><\/u><\/em>\u2014even if you\u2019re opting for a long-form blog. You want to demonstrate industry insight.<\/p>\n<h3><strong><b>Articles<\/b><\/strong><\/h3>\n<p>As stated earlier, posting an article is akin to making a first impression on web users. You\u2019re targeting new people who know next to nothing about your business. As a rule of thumb, you want to give them <em><i>an overview<\/i><\/em>\u00a0of your industry insight.<\/p>\n<p>While you can use the same strategy for blogs, we recommend adopting a different approach this time around. Demonstrate variegated insight by giving your audience an overarching view of your industry insight and expertise.<\/p>\n<p>A great way to go about this is to quickly gloss over all your products\/services in the CTA. Remember, your blog readers already know about your products\/services; they frequently read your blogs. Web users who engage with your articles, however, don\u2019t know these particularities.<\/p>\n<p>If you\u2019re a criminal defense lawyer, include your practice areas in the CTAs for your articles. This will give new readers a quick overview of what your business is all about. In short, don\u2019t hesitate to cover more bases!<\/p>\n<h1><a name=\"_Toc59543725\"><\/a><strong><b>Wrapping Up!<\/b><\/strong><\/h1>\n<p>There\u2019s no denying that content marketing\u00a0is a great way to actively engage your target audience, boost conversions, retain customers, and dominate the digital realm. Businesses that understand the difference between blogs and articles have a better shot at appearing on the first SERP (search engine result page) and attracting a ton of high-converting traffic.<\/p>\n<p>If you\u2019re new to content marketing, we recommend <a href=\"https:\/\/www.searchberg.com\/blog\/why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020\/\">creating a content marketing strategy<\/a> that comprises both <a href=\"https:\/\/www.searchberg.com\/blog-writing-services\/\"><u>blogs<\/u><\/a>\u00a0and <a href=\"https:\/\/www.searchberg.com\/article-writing\/\"><u>articles<\/u><\/a>. Now that you have a better understanding of the blog post vs. article debate, you can take the reins!<\/p>\n<p>Still have questions? We\u2019ve love to hear what you have to say! If you\u2019re ready to kickstart your article writing or blogging campaign, call <a href=\"tel:855-444-4777\"><strong><u><b>855-444-4777<\/b><\/u><\/strong><\/a>\u00a0now or fill out the form below and let\u2019s talk!<\/p>\n<p>Keep an eye out for more content from Search Berg! We\u2019ll be covering more niche topics like the difference between web articles and blog articles. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our SEO experts get asked this a lot! When we begin working with businesses that really want to get on top of SERPs, part of our game plan is content marketing. Blogs and articles make up a major part of it.<\/p>\n","protected":false},"author":3,"featured_media":3640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog vs. Article: What Is the Difference? - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"What is the difference between article writing and blog writing? And which form of content writing is right for your business? 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