{"id":2233,"date":"2020-10-15T08:46:23","date_gmt":"2020-10-15T08:46:23","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=2233"},"modified":"2021-12-22T13:48:01","modified_gmt":"2021-12-22T13:48:01","slug":"seo-for-startups-how-to-get-organic-traffic-on-your-website-fast","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/seo-for-startups-how-to-get-organic-traffic-on-your-website-fast\/","title":{"rendered":"SEO for Startups: How to Get Organic Traffic on Your Website Fast"},"content":{"rendered":"<p>Contents<\/p>\n<p><a href=\"#_Toc56687701\">Why More Website Traffic?<\/a><\/p>\n<p><a href=\"#_Toc56687702\">What Is Organic Traffic?<\/a><\/p>\n<p><a href=\"#_Toc56687703\">How To Drive Traffic To Your Website: 9 Proven SEO Tips<\/a><\/p>\n<ol start=\"3\">\n<li style=\"list-style-type: none;\">\n<ol start=\"1\">\n<li><a href=\"#_Toc56687704\">Understand Your Target Audience<\/a><\/li>\n<li><a href=\"#_Toc56687705\">Make Keyword Research a Priority<\/a><\/li>\n<li><a href=\"#_Toc56687706\">Invest in Link-Building Activities<\/a><\/li>\n<li><a href=\"#_Toc56687707\">Create Fresh, Value-Added, and Page-Turning Blogs<\/a><\/li>\n<li><a href=\"#_Toc56687708\">Speed Up Your Website<\/a><\/li>\n<li><a href=\"#_Toc56687709\">Make Sure Your Website Runs Seamlessly Across All Devices<\/a><\/li>\n<li><a href=\"#_Toc56687710\">Build Your Website\u2019s Domain Authority<\/a><\/li>\n<li><a href=\"#_Toc56687711\">Improve Your Website\u2019s Security and Encryption<\/a><\/li>\n<li><a href=\"#_Toc56687712\">Supercharge Your Social Signals<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><a href=\"#_Toc56687713\">Got It! Now How To See How Much Traffic A Website Gets?<\/a><\/p>\n<p><a href=\"#_Toc56687714\">Final Thoughts on How to Get Traffic to Your Website<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a name=\"_Toc56687701\"><\/a>Why More Website Traffic?<\/h2>\n<p>There are currently <strong>over 4.6 billion people <\/strong>online right now. In total, web users across the globe are running an astounding <strong>3.8 million searches per minute<\/strong>.<\/p>\n<p>It takes a couple of seconds to process those numbers and let the <em>sheer power of the internet<\/em> wash over you. It\u2019s distinct, powerful, and <strong><u>impossible to ignore<\/u><\/strong>.<\/p>\n<p>Website traffic is an important factor in driving your sales and ultimately defining your long term growth online.<\/p>\n<p>Wondering how to get traffic on your website?How to <em>increase <\/em>existing traffic to your website?<em>And <\/em>how to grow your website organically?There\u2019s always pay-per-click options if you can afford that. If not, there\u2019s plenty you can do to increase <em>organic<\/em> traffic at a much lower cost. That\u2019s what we want to focus on here, but first\u2026<\/p>\n<h2><a name=\"_Toc56687702\"><\/a>What Is Organic Traffic?<\/h2>\n<p>Unlike paid search results, organic search results are free, and dominate Google search engine result pages (SERPs).<\/p>\n<p>Here\u2019s a closer look:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2235\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-12-683x1024.png\" alt=\"Organic traffic\" width=\"683\" height=\"1024\" \/><\/p>\n<p>While paid search results are achieved through pay-per-click advertising, organic search results are, as the name suggests, <u>completely organic<\/u>.<\/p>\n<p>In essence, it\u2019s impossible for you to \u201cbuy\u201d them.<\/p>\n<p>Each time a web user runs a Google search, the Google algorithm gets to work instantly. It <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/how-search-engines-operate\" rel=\"nofollow\">crawls, indexes, and ranks<\/a> a wide, wide, <em>wide<\/em> range of websites based on multiple factors.<\/p>\n<p>If your webpage shows up among the top search results, you\u2019ve done your job and pleased the algorithm gods. And as the competition becomes fiercer every day, failing to impress the algorithm gods isn\u2019t an option.<\/p>\n<div class=\"pro-tip\">\n<div class=\"left\">\n<h3>If your startup<\/h3>\n<p>doesn\u2019t show up on the first page, you\u2019ll struggle to get your business seen by prospective customers.<\/p>\n<\/div>\n<div class=\"right\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2258\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/pro-tip-icon.png\" alt=\"\" width=\"146\" height=\"146\" \/><\/div>\n<\/div>\n<p>Over time, poor reach will translate to poor engagement, conversions, and profit. Trust us, you don\u2019t want to go down that rabbit hole, especially as an up-and-coming business that\u2019s still putting down roots.<\/p>\n<p><em>\u201cHow do I get my company to come up on Google search?\u201d<\/em><\/p>\n<p>You leverage <strong><u>SEO for startups<\/u><\/strong>.<\/p>\n<p>If you\u2019re just getting started, here\u2019s how to get traffic to your website fast.<\/p>\n<h2><a name=\"_Toc56687703\"><\/a>How To Drive Traffic To Your Website: 9 Proven SEO Tips<\/h2>\n<h3><a name=\"_Toc56687704\"><\/a>1.Understand Your Target Audience<\/h3>\n<p>While focusing on Google algorithm should be <em>one<\/em> of your top priorities, it shouldn\u2019t be the only one.<\/p>\n<p>The novelty and rush of launching a startup can compel you to push the \u201coptimization\u201d button with full force. And there\u2019s nothing wrong with that; in fact, it\u2019s <em>exactly what you should be doing<\/em>. However, many startups tend to shift the focus from their target audience to Google\u2019s algorithm. If you\u2019re guilty of doing this, <em>stop<\/em> and <em>re-strategize<\/em> before the damage begins to manifest.<\/p>\n<p>Take the time to <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/24\/targeting-your-audience-how-understanding-conventional-behaviors-can-help-marketers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">understand your target audience<\/a> before you start looking into how Google crawls, indexes, and ranks websites.<\/p>\n<p>If you don\u2019t have a foundational understanding of user intent and preferences, your SEO strategy will lack relevance and be all over the place.<\/p>\n<p>Here\u2019s how you can get started:<\/p>\n<ul>\n<li>Narrow down your demographic and dive deep into their search intent, interests, and preferences.<\/li>\n<li><strong>Put yourself in their shoes:<\/strong><\/li>\n<\/ul>\n<p>What would you search for?<\/p>\n<p>What kind of content would you be interested in?<\/p>\n<p>What trends would you like to keep up with?<\/p>\n<p>As you do this, make sure your products\/services are <em>at the center<\/em> of your brainstorming process.<\/p>\n<p>Let\u2019s say you sell supplements for women in Los Angeles; you\u2019re very likely to come up with the following search queries:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2237\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-14.png\" alt=\"suplement1\" width=\"722\" height=\"85\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2238\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog2.png\" alt=\"suplement2\" width=\"718\" height=\"85\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2239\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog3.png\" alt=\"suplement3\" width=\"715\" height=\"83\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2240\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog4.png\" alt=\"suplement4\" width=\"714\" height=\"84\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2241\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog5.png\" alt=\"suplement5\" width=\"719\" height=\"84\" \/><\/p>\n<p>The better you understand your target audience, the more relevant your list of search queries will be.<\/p>\n<p>Make sure you take relevant national holidays (International Women\u2019s Day, in this case), trends, pop culture references, news, entertainment stories, etc. into account.<\/p>\n<p>The goal is to determine what your audience wants instead of obliviously turning to SEO. Once you have a good grasp on how your potential customers <em>think<\/em>, you\u2019ll excel at SEO.<\/p>\n<h3><a name=\"_Toc56687705\"><\/a>2.Make Keyword Research a Priority<\/h3>\n<p>Keywords are to SEO what lemons are to lemonade: indispensable.<\/p>\n<p>How do you grow your website organically? You need a stellar keyword research strategy in place.<\/p>\n<p>Luckily, you\u2019re halfway there.<\/p>\n<p>Now that you understand your target audience to a tee, compile a list of relevant keywords, i.e. industry-specific search queries that lead customers to your business.<\/p>\n<p>As a startup, you should focus on the following types of keywords:<\/p>\n<ul>\n<li><strong>Short-tail keywords:<\/strong> Short keywords comprising three words or less (e.g. \u201csalon in Manhattan\u201d)<\/li>\n<li><strong>Long-tail keywords:<\/strong> Long keywords comprising 3+ words (e.g. \u201cbest tech support in Michigan\u201d)<\/li>\n<li><strong>LSI (Latent Semantic Indexing) keywords:<\/strong> Keywords that are conceptually related to a topic (e.g. if you\u2019re talking about interior design, LSI keywords may be d\u00e9cor, living room, wall colors, etc.)<\/li>\n<\/ul>\n<p>It\u2019s important to note that LSI keywords can be either short-tail or long-tail.<\/p>\n<p>If your products\/services are restricted in a specific area, make sure you use <u>local phrases<\/u> to target local customers. The last thing you want to do is target businesses in Florida when your IT support firm is based in Washington.<\/p>\n<p>Using local keywords will help Google compartmentalize your business.<\/p>\n<p>The outcome?<\/p>\n<p>You\u2019ll rank higher for relevant local searches and manage to eliminate uninterested buyers in regions where your products\/service are unavailable.<\/p>\n<p>If you\u2019re creating your own list of keywords (more on this later), use <strong>Google Trends<\/strong> to gauge their popularity.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2242\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-15-351x1024.png\" alt=\"Trends\" width=\"351\" height=\"1024\" \/><\/p>\n<p>In addition to \u201cinterest over time,\u201d you\u2019ll also manage to get an overview of \u201cinterest by sub region,\u201d \u201crelated topics,\u201d and \u201crelated queries.\u201d<\/p>\n<p>We strongly recommend branching out into <u>industry-relevant trends<\/u> to ensure your keyword strategy isn\u2019t run-of-the-mill.<\/p>\n<p>If you\u2019re looking to gain a competitive edge in your industry and increase traffic to your website, don\u2019t take things into your own hands and call it a day. Instead, consult <a href=\"https:\/\/www.searchberg.com\/seo-keyword-research\/\">keyword research specialists<\/a> to receive a list of customized keywords each month.<\/p>\n<p>With extensive experience and expertise, they\u2019re adept at narrowing down the top keywords for your industry. They use cutting-edge software to identify high-volume keywords that increase your chances of ranking higher on SERPs.<\/p>\n<p>Ultimately, a professional keyword research strategy will play a big role in helping you increase website traffic through Google.<\/p>\n<p><strong>For more on Google\u2019s ranking factors, read: <a href=\"https:\/\/www.searchberg.com\/blog\/top-8-google-ranking-factors-for-2020\/\">8 Crucial Google Ranking Factors You Shouldn\u2019t Ignore in 2020<\/a><\/strong><\/p>\n<div class=\"blog-cta style1\">\n<div class=\"inner\">\n<h3>Ready to get more traffic on your website?<\/h3>\n<p><a class=\"btn\" href=\"https:\/\/www.searchberg.com\/free-proposal\/\">Start ranking with us in less than 30 DAYS!<\/a><\/p>\n<\/div>\n<\/div>\n<h3><a name=\"_Toc56687706\"><\/a>3. Invest in Link-Building Activities<\/h3>\n<p>According to recent data, the \u201clink popularity\u201d of a website makes up for 22.33% of Google\u2019s ranking factor. This of course works if the linking websites are <em>trustworthy<\/em> and <em>credible<\/em>.<\/p>\n<p>The more credible incoming links you have, the more \u201cauthoritative\u201d your website becomes in the eyes of search engines.<\/p>\n<p>To understand how link-building works, check out this video:<\/p>\n<h3><a name=\"_Toc53510401\"><\/a><\/h3>\n<p><iframe loading=\"lazy\" style=\"display: block; margin: 0 auto;\" title=\"What is Back-Linking and Why is it Important for YOUR Business?\" src=\"https:\/\/www.youtube.com\/embed\/GwiI6V1eyQg\" width=\"770\" height=\"433\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><a name=\"_Toc56687707\"><\/a>4. Create Fresh, Value-Added, and Page-Turning Blogs<\/h3>\n<p>Posting a blog to your website increases its chances of ranking in Google search results by 434%!<\/p>\n<p>As a startup, you should have a strong focus on <strong><u>visibility<\/u><\/strong>.No matter how great your business model may be, if your web pages don\u2019t show up on the first page of Google, you\u2019re pretty much invisible in the digital world.<\/p>\n<p>Creating a winning content marketing strategy is tantamount to placing a microphone to your mouth. It\u2019ll amplify your brand and create lasting echoes that reach <em>everyone<\/em>\u2014even the back benchers.<\/p>\n<p>They don\u2019t say <strong>\u201c<\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020\/\"><strong>content is king<\/strong><\/a><strong>\u201d<\/strong> for nothing!<\/p>\n<p>Start off with a small-scale content marketing strategy. While you may feel tempted to try your hand at different types of content, you\u2019ll end up feeling overwhelmed as a new business.<\/p>\n<p>There\u2019s a lot that you need to focus on right now, including funding, infrastructure management, business insurance, etc. Marketing is <em>part of it<\/em>. Instead of putting all your eggs in one basket, adopt a smart approach and go slow.<\/p>\n<p><strong><u>Focus on blogs for now<\/u><\/strong>.<\/p>\n<p>Create value-added, page-turning blogs that rank high on Google SERPs and get your business out there! As you rank among the top organic search results, you\u2019ll get more traffic to your website and increase conversions.<\/p>\n<p>As a startup, <em>that\u2019s exactly what you want<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2243\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-16.png\" alt=\"Startups that post blogs\" width=\"801\" height=\"304\" \/><\/p>\n<p>Turn to <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Google Trends<\/strong><\/a> to keep up with the whole gamut of industry relevant trends (holidays, events, news bits, etc.).<\/p>\n<p>Occasionally create content around these trends to ensure relevance and keep your audience engaged in the long run.<\/p>\n<p>This is a great way to avoid churning out the same ol\u2019 blogs that lack value and ingenuity.<\/p>\n<p>So how do you grow organic traffic? Think outside the box and let your creative juices run wild! Unique, imaginative, and original blogs is the answer!<\/p>\n<p>Over time, you can begin to experiment with diverse types of content, including articles, press releases, guest posts, infographics, and videos, among others. But for now, stick to creating a <strong>winning blog marketing strategy<\/strong>.<\/p>\n<div class=\"blog-cta style1\">\n<div class=\"inner\">\n<h3>Don\u2019t have the time to write engaging blogs?<\/h3>\n<p><a class=\"btn\" href=\"https:\/\/www.searchberg.com\/blog-writing-services\/\">Check out our blog samples<\/a><\/p>\n<p>and sign up for our affordable custom blog services.<\/p>\n<\/div>\n<\/div>\n<h3><a name=\"_Toc56687708\"><\/a>5. Speed Up Your Website<\/h3>\n<p>Remember the golden ranking factors we touched upon earlier?<\/p>\n<p>Those that make it easier for Google\u2019s algorithm to rank websites on SERPs?<\/p>\n<p>Well, <strong><u>site speed<\/u><\/strong> is one of them.<\/p>\n<p>Google uses page speed, among a wide range of other factors, to rank webpages.<\/p>\n<p>Here\u2019s an excerpt:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2245\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-18.png\" alt=\"excrept\" width=\"864\" height=\"162\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google<\/a><\/p>\n<p>In short, if your website takes too long to load, you can wave high rankings goodbye.<\/p>\n<p>If you\u2019re looking to grow your website traffic, you <em>need<\/em> to make sure your webpages show up among the top organic search results on Google.<\/p>\n<p>Start by using Google\u2019s very own PageSpeed Insights to determine whether your website passes the <a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Core Web Vitals assessment<\/a>. You\u2019ll get an overview of your site\u2019s speed and general user-friendliness so you can work on the weaknesses accordingly.<\/p>\n<p>Toggle between \u201cmobile\u201d mode and \u201cdesktop\u201d mode to gauge how well your site performs across each platform.<\/p>\n<p>Here\u2019s a snippet of the performance and speed report for Apple\u2019s desktop site:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2246\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-19.png\" alt=\"Apple\" width=\"736\" height=\"513\" \/><\/p>\n<p>If you don\u2019t pass the report, your website requires some work.<\/p>\n<p>Focus on reducing page load speed by getting in touch with web development experts.<\/p>\n<p>You can also try the following strategies to speed up your website:<\/p>\n<ul>\n<li>Enable compression<\/li>\n<li>Minimize HTTP requests<\/li>\n<li>Use a content delivery network (CDN)<\/li>\n<li>Optimize images for speed<\/li>\n<li>Use faster plugins<\/li>\n<li>Reduce server response time<\/li>\n<\/ul>\n<h3><a name=\"_Toc56687709\"><\/a>6.Make Sure Your Website Runs Seamlessly Across All Devices<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2247\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-20.png\" alt=\"website runs smoothly\" width=\"801\" height=\"564\" \/><\/p>\n<p>Web speed isn\u2019t the only technical SEO factor that needs to be taken into consideration to maximize organic search traffic.<\/p>\n<p>If your website doesn\u2019t run seamlessly <em>across all devices<\/em>, you could be setting yourself up for failure. It\u2019s virtually impossible that your target audience solely uses their desktop to search for products\/services online.<\/p>\n<p>Over the past few years, internet use has continued to diversify. Presently, people use a wide range of devices\u2014including desktops, laptops, smartphones, tablets, etc.\u2014to connect with brands online.<\/p>\n<p>So if your website runs smoothly on certain devices but appears ghastly on others, you\u2019ll struggle to boost conversions.<\/p>\n<p><em>And that\u2019s not all.<\/em><\/p>\n<p>Google uses mobile-friendliness as a <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">key ranking factor<\/a>.This means startups that launch mobile-friendly websites rank higher than those that don\u2019t.<\/p>\n<p>Better rankings, greater traffic, excellent conversions, long-term growth\u2026 need we go on?<\/p>\n<p>Increase organic search by making sure your website looks <em>and<\/em> operates optimally across all devices. It\u2019s important to check both web design and development off the list. Skimping on either will take a toll on your rankings.<\/p>\n<h3><a name=\"_Toc56687710\"><\/a>7.Build Your Website\u2019s Domain Authority<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2248\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-21.png\" alt=\"moz\" width=\"701\" height=\"480\" \/><\/p>\n<p>Created by Moz, Domain Authority (DA) is a measure of how well your website ranks on SERPs.<\/p>\n<p>It takes multiple ranking factors into consideration to calculate your website\u2019s authority.<\/p>\n<p>The score ranges from 0\u2013100, with 0 being and lowest and 100 being the highest. A DA between 40 and 50 is considered average while anything above60 is considered excellent.<\/p>\n<p>To put things into perspective, here\u2019s a glimpse into the DA of some of the top businesses across the globe:<\/p>\n<ul>\n<li><a href=\"http:\/\/apple.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Apple<\/a>: DA = 100<\/li>\n<li><a href=\"http:\/\/adobe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adobe<\/a>: DA = 98<\/li>\n<li><a href=\"http:\/\/time.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TIME<\/a>: DA = 94<\/li>\n<li><a href=\"http:\/\/entrepreneur.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Entrepreneur<\/a>: DA = 92<\/li>\n<\/ul>\n<p>Needless to say, websites with a high DA get more traffic than those with an average or below-average DA.<\/p>\n<p>Can SEO help your startup grow? Absolutely! As a startup, you should have a strong focus on <em>building authority from the get-go<\/em>.<\/p>\n<ul>\n<li>Start by optimizing on-page content, including your blogs, product\/service pages, local pages, etc.<\/li>\n<li>Use title tags, Meta description tags, image alt text, canonical tags, and shorter URLs to improve your rankings.<\/li>\n<li>In addition, try your hand at <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\"><em>link building<\/em><\/a> to increase organic reach.<\/li>\n<\/ul>\n<p>Link building is the process of acquiring high-quality hyperlinks (also known as \u201cbacklinks\u201d) from websites with a high DA. As they link to your webpages in their content, you\u2019ll generate more traffic and get your startup seen by a wide audience.<\/p>\n<p><strong>Recommended Read:<\/strong><a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\">10 Advanced Link Building Tips and Tricks to Boost Your SEO<\/a><\/p>\n<h3><a name=\"_Toc56687711\"><\/a>8.Improve Your Website\u2019s Security and Encryption<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2249\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/10\/blog-22.png\" alt=\"Security and Encryption \" width=\"701\" height=\"386\" \/><\/p>\n<p>In <a href=\"http:\/\/googlewebmastercentral.blogspot.com.au\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2014<\/a>, Google announced that it would be using HTTPS as a ranking signal.<\/p>\n<p>In essence, websites that are secured with HTTPS encryption are <em>more likely<\/em> to climb to the top rungs of Google SERPs than those that aren\u2019t.<\/p>\n<p>Here\u2019s what you need to do:<\/p>\n<ul>\n<li>Start off by getting an SSL certificate to enable an encrypted connection. This will protect user data entered on your website.<\/li>\n<li>Make sure you partner with a reliable and trusted hosting company to ensure optimal security and reduce the risk of a security breach.<\/li>\n<li>Eliminate further security issues by using expertly developed plugins and themes.<\/li>\n<\/ul>\n<p>Not only will these measures help you rank higher on SERPs, but they\u2019ll also protect your startup in its initial stages of inception.<\/p>\n<h2><a name=\"_Toc56687712\"><\/a>9.Supercharge Your Social Signals<\/h2>\n<p>Social signals are metrics that demonstrate the level of engagement and activity on your social media pages. They include, but are not limited to, likes, shares, views, pins, votes, tags, follows, tweets, retweets,etc.<\/p>\n<p>Now, marketing experts have long debated whether social signals affect rankings and organic search or not. If you think about it, excellent social signals equate to a <em>booming<\/em> social media presence. And if you\u2019ve made it big on social media, it goes without saying that your business has garnered <u>a lot of followers and attention<\/u>. This popularity in itself will hike up your webpages on SERPs.<\/p>\n<p>But if we take this organic correlation out of the picture, does Google\u2019s algorithm <em>actually<\/em> care about social signals when ranking webpages?<\/p>\n<p>Well, it does.<\/p>\n<p>Moz has conducted numerous studies (exhibit <a href=\"https:\/\/moz.com\/blog\/does-google-use-facebook-shares-to-influence-search-rankings\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A<\/a> and <a href=\"https:\/\/moz.com\/blog\/facebook-twitters-influence-google-search-rankings\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">B<\/a>) to prove that Google does, indeed, use social signals to rank webpages. The increase in inbound links and citations plays a big role in making a business more visible on the web, which, in turn, improves rankings.<\/p>\n<p>Supercharge your social signals by creating social media pages if you haven\u2019t already.<\/p>\n<p>Start with Facebook, Twitter, and Instagram. Over time, you can branch out into Pinterest, LinkedIn, and YouTube, if necessary.<\/p>\n<p>Once you\u2019ve set up your pages, make sure you fill them out to a tee. Don\u2019t skip any important detail and make sure your business information (especially NAP\u2014name, address, and phone number) is consistent across the board.<\/p>\n<p><em>Now comes the fun part.<\/em><\/p>\n<p>Optimize your pages by posting <em>actively and regularly<\/em>.<\/p>\n<p>Don\u2019t post for the sake of posting. If you share unengaging and lackluster content, you\u2019ll struggle to engage and retain customers. Instead, share compelling, value-added, and original posts to get people talking about your startup for all the right reasons.<\/p>\n<p>We also suggest sharing your blogs (and other types of content, if you have any) to send some link juice their way.<\/p>\n<p>Actively engage with your followers by responding to comments, messages, and tags.The more friendly, attentive, and empathetic you are, the better the chances of building a wide customer base.<\/p>\n<p>As a startup, <em>retention<\/em> should be one of your main focus. If a strategy strikes a chord with your audience, zone in on it to ensure customer satisfaction.<\/p>\n<p>As you generate more traffic, increase conversions, and ensure audience retention, your startup will enjoy booming success!<\/p>\n<div class=\"blog-cta style2\">\n<div class=\"inner\">\n<h3>Grow your startup by building a wide audience!<\/h3>\n<p><a class=\"btn\" href=\"https:\/\/www.searchberg.com\/free-proposal\/\">Request a free proposal and get started now!<\/a><\/p>\n<\/div>\n<\/div>\n<h2><a name=\"_Toc56687713\"><\/a>Got It! Now How To See How Much Traffic A Website Gets?<\/h2>\n<p>There are a few ways; if you own a website, it\u2019s fairly simple. You can install\u00a0Google Analytics\u00a0for free. Click on <em>Overview <\/em>to see pretty accurate results of your overall web traffic.<\/p>\n<p>Now, if you <em>don\u2019t <\/em>own the website; let\u2019s say you\u2019re trying to get to know your competition (great move!), then try out:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SimilarWeb<\/a>: You can check out stuff like the website\u2019s total visits, pages per visit, average visit duration and bounce rate.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Ahrefs<\/a>: This one\u2019s more accurate and extensive. You can review monthly total visits, top ranking keywords; you can even break down pages that receive the highest traffic. Pretty cool, right!<\/li>\n<\/ol>\n<h2><a name=\"_Toc56687714\"><\/a>Final Thoughts on How to Get Traffic to Your Website<\/h2>\n<p>In this blog, we walked you through a step-by-step guide to growing your startup by leveraging <a href=\"https:\/\/www.searchberg.com\/small-business-seo\/\">SEO for small businesses<\/a>.<\/p>\n<p>We covered everything from understanding your target audience to using the <em>right<\/em> keywords for excellent local reach. We help you increase website traffic through search engines like Google and Bing.<\/p>\n<p>If you\u2019re ready to give SEO a go, we can help you kick things off.<\/p>\n<p>At Search Berg, we offer expert <a href=\"https:\/\/www.searchberg.com\/small-business-seo\/\">small business SEO services<\/a> to startups struggling to get seen online.<\/p>\n<p>Our online marketing specialists analyze your business model, industry, and target audience to create a customized strategy that helps you hit the ground running! Call <a href=\"tel:855-444-4777\"><strong>855-444-4777<\/strong><\/a> now or fill out the form below to start driving traffic to your website!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Why More Website Traffic? What Is Organic Traffic? How To Drive Traffic To Your Website: 9 Proven SEO Tips Understand Your Target Audience Make Keyword Research a Priority Invest in Link-Building Activities Create Fresh, Value-Added, and Page-Turning Blogs Speed Up Your Website Make Sure Your Website Runs Seamlessly Across All Devices Build Your Website\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Startups: How to Get Organic Traffic on Your Website Fast - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Wondering how to increase your organic traffic? Here\u2019s a step-by-step guide to help you drive traffic to your website and grow your startup!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/seo-for-startups-how-to-get-organic-traffic-on-your-website-fast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Startups: How to Get Organic Traffic on Your Website Fast - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Wondering how to increase your organic traffic? 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