{"id":1782,"date":"2020-08-04T13:36:23","date_gmt":"2020-08-04T13:36:23","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=1782"},"modified":"2022-04-22T16:47:07","modified_gmt":"2022-04-22T16:47:07","slug":"how-to-do-local-seo-in-2020","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/how-to-do-local-seo-in-2020\/","title":{"rendered":"A Guide To Local SEO in 2020"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">Contents<\/h2>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n<li><a href=\"#_Toc61433182\">Delving Into a Local SEO Strategy in 2020<\/a><\/li>\r\n<li><a href=\"#_Toc61433183\">What is Local SEO?<\/a><\/li>\r\n<li><a href=\"#_Toc61433184\">10 Local SEO Tips for 2020: Key Tips on How to Rank Locally<\/a>\r\n<ol>\r\n<li><a href=\"#_Toc61433185\"> Create Location-Friendly Content<\/a><\/li>\r\n<li><a href=\"#_Toc61433186\"> Ensure Mobile-Friendliness.<\/a><\/li>\r\n<li><a href=\"#_Toc61433187\"> Google My Business is\u00a0<em>Still<\/em>a Game Changer; Jump on Board!<\/a><\/li>\r\n<li><a href=\"#_Toc61433188\"> Build Local Backlinks.<\/a><\/li>\r\n<li><a href=\"#_Toc61433189\"> Optimize Your Website for Local Voice Search<\/a><\/li>\r\n<li><a href=\"#_Toc61433190\"> Request Reviews on \u201cThe Big Three\u201d.<\/a><\/li>\r\n<li><a href=\"#_Toc61433191\">Maintain a Stellar Social Media Presence.<\/a><\/li>\r\n<li><a href=\"#_Toc61433192\">Improve Your Internal Linking Structure.<\/a><\/li>\r\n<li><a href=\"#_Toc61433193\">Ensure Seamless Reputation Management<\/a><\/li>\r\n<li><a href=\"#_Toc61433194\">Consistency, Consistency, Consistency!<\/a><\/li>\r\n<\/ol>\r\n<\/li>\r\n<li><a href=\"#_Toc61433195\">Final Word<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h2><a name=\"_Toc61433182\"><\/a>Delving Into a Local SEO Strategy in 2020<\/h2>\r\n<p>If you run a local business, we can take a guess at what your search history looks like:<\/p>\r\n<p><em>\u201cHow can I increase local traffic?\u201d<\/em><\/p>\r\n<p><em>\u201cHow can I improve rankings for local SEO?\u201d<\/em><\/p>\r\n<p><em>\u201cHow can I rank in the\u00a0<strong><a href=\"https:\/\/www.searchberg.com\/blog\/what-is-googles-local-3-pack-and-how-can-you-use-it-to-rank\/\">Google 3-Pack<\/a><\/strong>?\u201d<\/em><\/p>\r\n<p>Sounds about right?<\/p>\r\n<p>All these search queries fall under the umbrella term\u00a0<strong>\u201c<u><a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\">local SEO<\/a><\/u>.\u201d<\/strong>\u00a0In other words, if you master local SEO, you pretty much cover all the bases and save yourself the trouble of running a dozen individual search queries.<\/p>\r\n<h2><a name=\"_Toc61433183\"><\/a>What is Local SEO?<\/h2>\r\n<p>If you run a small business that\u2019s restricted to a certain location (neighborhood, town, city, country, or state), local SEO ensures that your marketing efforts will be strategically targeted at individuals within that region.<\/p>\r\n<p>Let\u2019s say you run an electronics e-commerce store in Atlanta. Since your clientele is based in Atlanta, marketing to consumers in Savannah or Augusta would defeat the purpose of your campaign.<\/p>\r\n<p>Instead of optimizing your business for\u00a0<em>generic<\/em>\u00a0search results, you need to optimize it for\u00a0<em>local<\/em>\u00a0search.<\/p>\r\n<p>Local SEO helps you do just that by making your products\/services\/content visible to a wide local audience.<\/p>\r\n<p>As you attract local visitors, you\u2019ll generate high-quality traffic and\u00a0<u><a href=\"https:\/\/www.searchberg.com\/conversion-rate-optimization\/\">increase your conversion rate<\/a><\/u>. And while focusing your efforts on local SEO makes complete sense conceptually, its practical efficacy has been proven time and again.<\/p>\r\n<p>According to research:<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><u><a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">4 in 5 consumers<\/a><\/u> want search engines to offer localized results<\/li>\r\n<li><u>76% of consumers <\/u>who run a local search on their phone end up visiting the business within 24 hours<\/li>\r\n<li><u><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/local-search-mobile-search-micro-moments\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2 out of 3 smartphone users<\/a><\/u> are more likely to purchase from a business that offers a mobile-friendly site with customized information based on their location<\/li>\r\n<li>Mobile searches for local businesses have recently grown by a whopping\u00a0<u><a href=\"https:\/\/www.thinkwithgoogle.com\/data\/near-me-searches-search-open-now\/\" rel=\"nofollow\">200%<\/a><\/u><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Last year, we compiled a\u00a0<u><a href=\"https:\/\/www.searchberg.com\/blog\/local-seo-in-2019-heres-what-you-need-to-primarily-focus-on\/\">local SEO checklist for 2019<\/a><\/u>. From touching upon the importance of leveraging\u00a0<strong><u><a href=\"https:\/\/www.searchberg.com\/gmb-optimization\/\">Google My Business<\/a><\/u><\/strong>\u00a0to discussing the significance of online reviews, we covered all the bases that were relevant in 2019.<\/p>\r\n<p>Of course, there have been many changes since.<\/p>\r\n<p>Local SEO isn\u2019t a stagnant strategy; it\u2019s constantly evolving and taking new shape based on current trends, consumer patterns, and algorithm changes.<\/p>\r\n<p>To help you get a good grasp on how to do local SEO in 2020, we\u2019ve compiled an updated checklist that focuses on how to perform local SEO and how to optimize your website for local search keeping in mind 2020 developments. Use our definitive guide to local SEO in 2020when creating a winning strategy for your small business, startup, or corporation.<\/p>\r\n<p><em>Let\u2019s dive in!<\/em><\/p>\r\n<h2><a name=\"_Toc61433184\"><\/a>10 Local SEO Tips for 2020: Key Tips on How to Rank Locally<\/h2>\r\n<h3><a name=\"_Toc61433185\"><\/a>1. Create Location-Friendly Content<\/h3>\r\n<p>If there\u2019s one local SEO strategy that can be implemented right away (while reaping powerful results), it\u2019s\u00a0<strong><u><a href=\"https:\/\/www.searchberg.com\/content-marketing\/\">local content creation<\/a><\/u><\/strong>. In fact, we\u2019d go so far as labeling it the cr\u00e8me de la cr\u00e8me of local SEO.<\/p>\r\n<p>The reasoning is simple.<\/p>\r\n<p>Web users are smart; they understand that running a generic search will most likely fetch results that may not be of relevance. If a consumer in\u00a0<u><a href=\"https:\/\/www.searchberg.com\/seo-los-angeles\/\">Los Angeles<\/a><\/u>\u00a0is on the lookout for modern furniture, their search query will be\u00a0<em>highly<\/em>\u00a0specific. The last thing they want is to fall in love with a gorgeous pair of sectionals, only to find out that the business is based in an entirely different state.<\/p>\r\n<p>Over the years, trial and error has played its hand in helping consumers understand the workings of the game.<\/p>\r\n<p>Instead of simply searching for\u00a0<em>\u201cmodern furniture,\u201d<\/em>\u00a0a Los Angeles-based consumer is more likely to search for\u00a0<em>\u201cmodern furniture in Los Angeles.\u201d<\/em><\/p>\r\n<p>Here\u2019s a snippet of the search results for this specific query:<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2425\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2.png\" alt=\"query\" width=\"1053\" height=\"1885\" \/><\/a><\/p>\r\n<p>Notice how each title tag includes the geographic keyword\u00a0<em>\u201cLos Angeles.\u201d<\/em>\u00a0In fact, if you pay close attention, you\u2019ll realize that the meta descriptions also include the location.<\/p>\r\n<p>It\u2019s evident that these businesses have optimized their website for local search. This neat trick is a great way to\u00a0<u><a href=\"https:\/\/www.searchberg.com\/blog\/get-ranked-high-in-2020-6-proven-seo-strategies-for-small-businesses-and-startups\/\">climb search engine result pages (SERPs)<\/a><\/u>\u00a0and sneak your way into the Google 3-Pack.<\/p>\r\n<p>According to research,\u00a0<u><a href=\"https:\/\/neilpatel.com\/blog\/first-page-google\/#:~:text=75%25%20of%20people%20will%20never,worth%20your%20time%20and%20money.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">75%<\/a><\/u>\u00a0of web users never scroll past the first SERP. And even if your business climbs SERPs and eventually earns a spot on the first page, the work doesn\u2019t end there. In fact, the competition on the first page is ruthless.<\/p>\r\n<p>The top five search results receive\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/#19c5253344d3\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">67.6%<\/a><\/u>\u00a0of clicks, whereas the remaining five receive less than\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/#19c5253344d3\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">3.73%<\/a><\/u>. Optimizing product\/service pages and preexisting content for location is a great way to dominate the top local search results.<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<div class=\"pro-tip\">\r\n<div class=\"left\">\r\n<h3>Incorporate local keywords into<\/h3>\r\n<p>URLs, title tags, meta descriptions, H1\u2013H4 headings, image filenames, image alt tags, and the body of the text.<\/p>\r\n<\/div>\r\n<div class=\"right\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2160\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/pro-tip-icon.png\" alt=\"\" width=\"121\" height=\"146\" \/>\r\n<p>&nbsp;<\/p>\r\n<\/div>\r\n<\/div>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>In addition, create new location-friendly content to build a wide local audience. For instance, if you sell wrought iron and steel doors in certain states, create content centered on those locations. Your\u00a0local SEO content creation strategy\u00a0should include: Blogs Articles Guest Posts Press Releases Infographics and Instructographics Videos OUAI\u2019s local pages\u00a0are a great example of going about this the right way!\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1901\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/OUAI\u2019s-local-pages.png\" alt=\"OUAI\u2019s local pages\" \/>\r\n<p>We also suggest getting creative and coming up with unique content based on local trends, events, pop culture references, and holidays.<\/p>\r\n<p>Keep your audience in mind to ensure you don\u2019t end up alienating them for the sake of location-friendliness.<\/p>\r\n<p>For instance, if you offer home downsizing services for senior citizens, creating content around Gen Z-friendly local events wouldn\u2019t make much sense. Instead, do your research and compile a list of trends that align with the interests of your demographic.<\/p>\r\n<p>Keep making adjustments to ensure relevance with time.<\/p>\r\n<p>Expert\u00a0<strong><u><a href=\"https:\/\/www.searchberg.com\/seo-keyword-research\/\">local keyword research<\/a><\/u><\/strong>\u00a0will help your website get a much-needed boost on SERPs.<\/p>\r\n<p>In addition, keep a laser-sharp focus on consistency to avoid a potential dry spell. The local SEO landscape is fiercely competitive; if you fail to produce consistent and impactful content, it\u2019s very likely that your SERP rankings will begin to fall.<\/p>\r\n<p><u><a href=\"https:\/\/www.forbes.com\/sites\/glennllopis\/2016\/08\/29\/three-strategies-to-break-free-from-complacency\/#6a264b0a3d13\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Steer clear of complacency<\/a><\/u>\u00a0and stay on your toes to ensure you maintain a winning online presence for local search in the long run.<\/p>\r\n<\/figure>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 class=\"wp-block-heading\"><a name=\"_Toc61433186\"><\/a>2. Ensure Mobile-Friendliness<\/h3>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2427 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-2.png\" alt=\"Wayfair and iRobot\u2019s mobile-friendly websites\" width=\"371\" height=\"585\" \/><\/a> <a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2428 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog3.png\" alt=\"Wayfair and iRobot\u2019s mobile-friendly websites\" width=\"369\" height=\"575\" \/><\/a>\r\n<p>According to the Pew Research Center, an astounding\u00a0<u><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">96%<\/a><\/u>\u00a0of Americans use a mobile device. In fact, the\u00a0<u><a href=\"https:\/\/www.pewresearch.org\/internet\/2019\/06\/13\/mobile-technology-and-home-broadband-2019\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">large majority<\/a><\/u>\u00a0of consumers go online using their smartphone as opposed to other electronic devices, including computers, laptops, tablets, etc.<\/p>\r\n<p>Smartphones are easy-to-use, accessible, and compact. While their popularity is currently at an all-time high, it\u2019s expected to grow further in 2021.<\/p>\r\n<p>If you haven\u2019t created a\u00a0<strong><u><a href=\"https:\/\/www.searchberg.com\/responsive-mobile-design\/\">mobile-friendly website<\/a><\/u><\/strong>, you\u2019re potentially losing out on a large number of local customers who solely use smartphones to purchase products\/services online. In fact, the lockdown period has further\u00a0<u><a href=\"https:\/\/www.technologyreview.com\/2020\/04\/07\/998552\/why-the-coronavirus-lockdown-is-making-the-internet-better-than-ever\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">fueled mobile internet use<\/a><\/u>, resulting in more people looking for local products\/services.<\/p>\r\n<p>Curious about how to optimize your website for local SEO in 2020? Start by creating an aesthetically pleasing, user-friendly, interactive, and optimized mobile-friendly website to increase local traffic and do your business justice. Since\u00a0<u><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google prioritizes mobile-friendly websites<\/a><\/u>, your pages will get crawled, indexed, and ranked better; it\u2019s a win-win situation any way you look at it!<\/p>\r\n<p>Use\u00a0<u><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google\u2019s Mobile-Friendly Test<\/a><\/u>\u00a0to determine how well your site is performing on mobile devices. If there are any issues, we suggest resolving them urgently. Essential factors like page speed, responsiveness, and user-friendliness play a big role in expediting the consumer buying process.<\/p>\r\n<p>Of course, don\u2019t forget to optimize your website for local search.<\/p>\r\n<p>A whopping\u00a0<u><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/app-shopping-experience\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">40%<\/a><\/u>\u00a0of online transactions happen on mobile devices.<\/p>\r\n<p>Make the most of the staggering statistics by adding easy-to-find, compelling, and witty calls to action\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/12\/26\/why-your-call-to-action-needs-to-be-clear-and-compelling\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">(CTAs)<\/a><\/u>\u00a0on your mobile website. Get creative to ensure the text grabs your audience\u2019s attention and prompts immediate action. It should also appear seamlessly and vividly stand out on the page without overwhelming consumers.<\/p>\r\n<p>It\u2019s a fine balance, but the right resources and expertise can help you get it right.<\/p>\r\n<p>Opt for a clean and user-friendly navigation bar that allows consumers to browse through different pages with ease. The last thing you want is to frustrate your audience by using illegible fonts, off-putting font sizes, and messy graphics.<\/p>\r\n<p>Here are some\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/02\/25\/13-ways-to-optimize-your-companys-mobile-site\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">optimization tips<\/a><\/u> to help you pull off a winning mobile website.<\/p>\r\n<\/figure>\r\n<\/div>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<div class=\"blog-cta style1\">\r\n<div class=\"inner\">\r\n<h3>Create a seamless and visually engaging mobile-friendly website<br \/>by consulting professional web designers and developers.<\/h3>\r\n<p><a class=\"btn\" href=\"https:\/\/www.searchberg.com\/free-proposal\/\">Click here for a free in-depth analysis report of your website<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 class=\"wp-block-heading\"><a name=\"_Toc61433187\"><\/a>3. Google My Business is\u00a0<em>Still<\/em>\u00a0a Game Changer; Jump on Board!<\/h3>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n\r\n\r\n\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1939\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/Untitled-2.png\" alt=\"\" \/>\r\n<p>Update and optimize your listing on a weekly basis to inch your business closer to the Google 3-Pack.<\/p>\r\n<p>We suggest checking out our previous blog to familiarize yourself with the ins and outs of\u00a0<u><a href=\"https:\/\/www.searchberg.com\/blog\/how-to-optimize-google-my-business-listing-and-leverage-it-for-more-sales\/\">how to optimize your Google My Business listing<\/a><\/u>.<\/p>\r\n<\/figure>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 class=\"wp-block-heading\"><a name=\"_Toc61433188\"><\/a>4. Build Local Backlinks<\/h3>\r\n<p>While you may be familiar with the importance of building quality backlinks, local SEO takes things a step further.<\/p>\r\n<p>Instead of simply leveraging link building, focus on\u00a0<strong><em><u><a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">local\u00a0link building<\/a><\/u><\/em><\/strong>.<\/p>\r\n<p>What does this mean?<\/p>\r\n<p>It\u2019s simple. Each time you receive a backlink from a website with\u00a0<u><a href=\"https:\/\/www.searchberg.com\/high-domain-authority\/\">high domain authority<\/a><\/u>, draft an email requesting them to include your location in the anchor text. This will improve the quality and value of the backlink, resulting in better rankings and increased traffic.<\/p>\r\n<p>We suggest informing them about the benefits of making the content more location-friendly for their business as well. This is more likely to help you receive a response in the affirmative.<\/p>\r\n<p>Communicate the same concern to your backlink building partners so they can include your business location in the anchor text each time they offer you a backlink in the future.<\/p>\r\n<p>If you\u2019re new to link building, we suggest checking out the following blogs for a quick overview of the basics:<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><strong><a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\">10 Advanced Link Building Tips and Tricks to Boost Your SEO<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/www.searchberg.com\/blog\/a-marketers-guide-to-the-powerful-benefits-of-consistent-link-building\/\">A Marketer\u2019s Guide to the Powerful Benefits of Consistent Link Building<\/a><\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>And while building backlinks is important, improving your internal linking structure is equally imperative.<\/p>\r\n<p>Each time you produce new content, link to earlier blogs\/articles\/product pages\/service pages and include local keywords. This is especially recommended for the CTA.<\/p>\r\n<p>The simple yet powerful trick is a great way to help your content become more visible for local search. The outcome? A much-needed boost in local traffic and rankings.<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n\r\n\r\n\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 class=\"wp-block-heading\"><a name=\"_Toc61433189\"><\/a>5. Optimize Your Website for Local Voice Search<\/h3>\r\n<p><strong>Local voice search<\/strong>\u00a0is the newest player in the game that\u2019s easily becoming a top contender.<\/p>\r\n<p>According to Google,\u00a0<u><a href=\"https:\/\/www.thinkwithgoogle.com\/data\/voice-search-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">20%<\/a><\/u>\u00a0of all searches on Google are done by voice.<\/p>\r\n<p>That\u2019s\u00a0<em>a lot<\/em>\u00a0of searches.<\/p>\r\n<p>Luckily, you don\u2019t need to do much to optimize your website for local voice search. Voice queries are very similar to regular search terms. Of course, they tend to be a bit longer and more natural. For instance, a regular search term like\u00a0<em>\u201cbest pizza place in Ohio\u201d<\/em>\u00a0would probably be modified to\u00a0<em>\u201cwhat\u2019s the best pizza place in Ohio that\u2019s open right now\u201d<\/em>\u00a0if spoken.<\/p>\r\n<p>Use\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/04\/06\/striking-seo-gold-with-schema-markup-and-rich-snippets\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">schema markup<\/a><\/u>\u00a0(also known as structured data) to help Google organize and categorize your content accordingly. It may sound complex, but it\u2019s a piece of cake.<\/p>\r\n<p>In short, schema markup is data about the information on your website. While your audience will not see it, search engines will use this information to understand your content better and crawl, index, and rank it accordingly.<\/p>\r\n<p>Ultimately, schema markup helps Google fetch more relevant and informative search results for web users. We recommend getting in touch with local <a href=\"https:\/\/www.searchberg.com\/seo-services\/\">SEO professionals<\/a> who can do the work for you. It doesn\u2019t take long, but makes a\u00a0<em>big<\/em>\u00a0difference in helping Google classify essential information, including your business hours, phone number, address, directions, etc.<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\">\r\n\r\n\r\n\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<div class=\"pro-tip\">\r\n<div class=\"left\">\r\n<h3>Each time a web user<\/h3>\r\n<p>runs a relevant voice search, Google will effectively pull your listing out of the directory and include it in the search results.<\/p>\r\n<\/div>\r\n<div class=\"right\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2161\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/pro-tip-icon2.png\" alt=\"\" width=\"136\" height=\"142\" \/>\r\n<p>&nbsp;<\/p>\r\n<\/div>\r\n<\/div>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul class=\"toc_list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul class=\"toc_list\"><\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Another great way to optimize your website for voice search is by building a stellar Google My Business profile. Choosing the right categories and ensuring consistency across the board will help your business appear in the top results for voice search. As stated above, the local SEO strategies for voice search are very similar to those for regular search so there\u2019s no way you can go wrong here.<\/p>\r\n<h3 class=\"wp-block-heading\"><a name=\"_Toc61433190\"><\/a>6. Request Reviews on \u201cThe Big Three\u201d<\/h3>\r\n<p>Local online reviews are a goldmine for businesses.<\/p>\r\n<p>We emphasized the significance of reviews in our earlier blog and can\u2019t help but pay homage to this brilliant strategy in 2020 as well. It\u2019s timeless and won\u2019t lose its shine irrespective of how many new strategies enter the local SEO game in the future.<\/p>\r\n<p>According to research,\u00a0<u><a href=\"https:\/\/www.statista.com\/statistics\/973413\/most-important-attributes-online-shopping-shoppers-usa\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">53%<\/a><\/u>\u00a0of Americans rely on product\/service reviews and ratings to guide their online shopping experience. In fact, reviews can boost the conversion rate by a whopping\u00a0<u><a href=\"https:\/\/spiegel.medill.northwestern.edu\/_pdf\/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">380%<\/a><\/u>.<\/p>\r\n<p>While reviews are still just as important today as they were a few years ago, there have been certain alterations. Currently, reviews hold the most weightage if received on \u201cthe big threes\u201d\u2014<strong>Google<\/strong>,\u00a0<strong>Facebook<\/strong>, and\u00a0<strong>Yelp<\/strong>.<\/p>\r\n<p>While reviews on other social media platforms play a big role in shaping audience opinion and improving brand identity, they don\u2019t directly impact rankings.<\/p>\r\n<p>Of course, receiving great reviews on Google is your golden ticket to entering the Google 3-Pack. However, reviews on Facebook and Yelp also heavily impact rankings, though not as directly as Google.<\/p>\r\n<p>We suggest requesting reviews on each platform and\u00a0<u><a href=\"https:\/\/www.forbes.com\/sites\/forbeslacouncil\/2019\/03\/04\/five-ways-to-build-a-strong-online-presence-for-your-brand\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">maintaining a strong online presence<\/a><\/u>\u00a0to ensure customers have a positive experience.<\/p>\r\n<p>However, avoid going overboard by spamming or heavily incentivizing customers. Instead, share a link to the review form on social media, Google My Business, and in the CTAs.<\/p>\r\n<p>A balanced approach will help you\u00a0<u><a href=\"https:\/\/www.searchberg.com\/blog\/8-reasons-to-protect-your-brands-online-reputation-during-the-covid-19-pandemic\/\">generate reviews<\/a><\/u>\u00a0without putting off your customers. It\u2019ll also give your Google listing a much-needed boost.<\/p>\r\n<p>Each time a web user searches for location-specific products\/services in your industry, <em>your<\/em> listing will show up (if you\u2019ve mastered local SEO, that is). And as they browse through your listing, the reviews will vividly stand out.<\/p>\r\n<p>Here\u2019s a glimpse of what we\u2019re talking about:<\/p>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2429 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-3.png\" alt=\"the Google Local 3-Pack for Search Berg\" width=\"430\" height=\"1325\" \/><\/a><\/p>\r\n<p>By doubling down on reviews\u2014especially on Google, Facebook, and Yelp\u2014you\u2019ll manage to maintain a pristine brand identity and make it easier for web users to feel like they can trust your company and do business with you.<\/p>\r\n<p>When the reviews are good and plentiful, web users won\u2019t have to look elsewhere; they\u2019ve already found exactly what they\u2019re looking for!<\/p>\r\n<p>Ultimately, excellent customer service\u00a0will help you dominate the web for local search and grow your business in the long run. Pull out our comprehensive guide to local SEO in 2020 when you\u2019re about to create a winning strategy. It\u2019ll help you check off all the right boxes and start off on the right foot.<\/p>\r\n<h3><a name=\"_Toc61433191\"><\/a>7.Maintain a Stellar Social Media Presence<\/h3>\r\n<p>You can\u2019t master local SEO without focusing on social media.<\/p>\r\n<p>Take a quick look at Setton Consulting\u2019s Twitter post:<\/p>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2430\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-4.png\" alt=\"Seatton Consulting\u2019s location-friendly tweet for New York customers\" width=\"580\" height=\"423\" \/><\/a><\/p>\r\n<p>They\u2019ve strategically used #NewYork to reach a geo-specific portion of their target audience: New York-based businesses that are looking for IT support.<\/p>\r\n<p>USA Electric uses a very similar approach:<\/p>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2431\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-5.png\" alt=\"USA Electric\u2019s location-friendly tweet for Los Angeles customers \" width=\"588\" height=\"428\" \/><\/a><\/p>\r\n<p>By using #LosAngeles in their Twitter post, they\u2019re targeting Los Angeles-based homeowners who are looking for electrical support. By leveraging social media, these companies are excelling at reaching local customers.<\/p>\r\n<p>Here\u2019s how you can use this strategy like a seasoned pro.<\/p>\r\n<p>Make a list of <strong><u>all the locations<\/u><\/strong> your business serves. Your list may include a handful of cities or several states depending on the size and reach of your business.<\/p>\r\n<p>Once you have a list ready, dive deeper. Break states into cities, cities into towns, and towns into neighborhoods.<\/p>\r\n<p>Once you\u2019re done, highlight the most popular locations.<\/p>\r\n<p>All set?<\/p>\r\n<p><u>These are the locations you should specifically target on social media.<\/u><\/p>\r\n<p>Use hashtags, incorporate them into social media images\/videos and captions, and include them in your bio (if they\u2019re a handful of standout locations).<\/p>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2432\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-6.png\" alt=\"patio furniture\" width=\"593\" height=\"393\" \/><\/a><\/p>\r\n<p>As you optimize your social media pages for the specific locations your business serves, you\u2019ll manage to reach the right audience. Share these location-friendly posts aggressively to build a wide local audience.<\/p>\r\n<h3><a name=\"_Toc61433192\"><\/a>8.Improve Your Internal Linking Structure<\/h3>\r\n<p>The large majority of companies that create local content fail to recognize the importance of working on their internal linking structure.<\/p>\r\n<p>Sure, you\u2019re written a <em>spectacular<\/em> location-specific blog. You\u2019ve also shared it on social media. Is it time to let it organically gain traction now?<\/p>\r\n<p>Yes and no.<\/p>\r\n<p>Yes, let it organically gain traction.<\/p>\r\n<p>No, can\u2019t simply create a location-specific blog and call it a day.<\/p>\r\n<p>Once you\u2019ve generated local content, <em><u>actively incorporate it<\/u><\/em> into other blogs, articles, infographics, and related forms of content on your site. This is a great way to help local content continually generate traffic instead of eventually falling flat on its face after serving its purpose.<\/p>\r\n<p>Keep the momentum going!<\/p>\r\n<p>As you improve your internal linking structure, your local content will continually stay <em>fresh<\/em>.<\/p>\r\n<p>The outcome? Better rankings, more traffic, and impressive local leads.<\/p>\r\n<h3><a name=\"_Toc61433193\"><\/a>9.Ensure Seamless Reputation Management<\/h3>\r\n<p>Local consumers are quick on their feet. One social media search and they can easily identify negative reviews for your business in their state, city, town, or neighborhood.<\/p>\r\n<p>Search for \u201cDunkin Donuts Los Angeles\u201d on Twitter and you\u2019ll receive a plethora of tweets\u2014some positive and some negative. And if the not-so-flattering tweets outweigh the positives, well, you may lose local customers.<\/p>\r\n<p>Here\u2019s what we\u2019re talking about:<\/p>\r\n<p><a href=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2433\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/blog2-7.png\" alt=\"a negative customer review for Dunkin Donuts\u2019 Los Angeles branch\" width=\"588\" height=\"262\" \/><\/a><\/p>\r\n<p>All it takes is a straightforward \u201cDunkin Donuts Los Angeles\u201d search to reveal social media posts that can be <em>detrimental to your business<\/em>.<\/p>\r\n<p>So what do you do to turn things around?<\/p>\r\n<p>You leverage <strong><u>reputation management services<\/u><\/strong>.<\/p>\r\n<p>By helping you respond to negative comments the <em>right<\/em> way, remove inaccurate statements, and focus on the positives, reputation management experts can revamp your local online brand identity. Their aim is to counteract misleading trends and give you the chance to put your best foot forward.<\/p>\r\n<p>These factors go a long way in helping you retain local customers.<\/p>\r\n<h3><a name=\"_Toc61433194\"><\/a>10. Consistency, Consistency, Consistency!<\/h3>\r\n<p>When it comes to local SEO, <strong><u>consistency is key<\/u><\/strong>.<\/p>\r\n<p>If you launch a winning strategy, make sure you <em>continue to update it in the long run<\/em> as opposed to letting it run its course. Abandoning your strategy will quickly undo your efforts and take you back to square one.<\/p>\r\n<p>If you\u2019re willing to see consistent results, you <strong><em><u>have<\/u><\/em><\/strong> to be consistent with your strategy. Tweak it on a monthly basis for better reach, rankings, and overall performance. As long as you keep your strategy up and running, the results will continue to astound you in the long run!<\/p>\r\n<h1><a name=\"_Toc61433195\"><\/a>Final Word<\/h1>\r\n<p>We often have clients ask us one question:\u00a0<strong>How can I increase local traffic?<\/strong>\u00a0<strong>How can I improve rankings for local SEO?<\/strong><\/p>\r\n<p>If you\u2019re struggling to kick-start or revamp your local SEO strategy, we can help. Our\u00a0<u><a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\">local SEO specialists<\/a><\/u>\u00a0have extensive experience and expertise in helping local businesses develop an edge in the industry.<\/p>\r\n<p>Over the years, our team has successfully completed\u00a0over\u00a0<strong>30,000 projects<\/strong>\u00a0and continues to leverage innovative local SEO strategies for clients in a wide range of industries. Call\u00a0<u><a href=\"tel:855-444-4777\">855-444-4777<\/a><\/u> now and let\u2019s identify ways to improve your local SEO!<\/p>","protected":false},"excerpt":{"rendered":"<p>Struggling to increase local traffic and rank higher on Google? Here are some winning strategies that will help you master local SEO in 2020.<\/p>\n","protected":false},"author":2,"featured_media":3634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide To Local SEO in 2020 - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Struggling to increase local traffic and rank higher on Google? Here are some winning strategies that will help you master local SEO in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/how-to-do-local-seo-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide To Local SEO in 2020 - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Struggling to increase local traffic and rank higher on Google? Here are some winning strategies that will help you master local SEO in 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchberg.com\/blog\/how-to-do-local-seo-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"SearchBerg Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/searchbergmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T13:36:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-22T16:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/08\/A-Guide-To-Local-SEO-in-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Tylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Tylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/\"},\"author\":{\"name\":\"Aaron Tylor\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#\\\/schema\\\/person\\\/eb3152a02ccf43e29aab421c6f16c02b\"},\"headline\":\"A Guide To Local SEO in 2020\",\"datePublished\":\"2020-08-04T13:36:23+00:00\",\"dateModified\":\"2022-04-22T16:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/\"},\"wordCount\":3407,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/A-Guide-To-Local-SEO-in-2020.jpg\",\"articleSection\":[\"Local SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/\",\"url\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/\",\"name\":\"A Guide To Local SEO in 2020 - SearchBerg Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/how-to-do-local-seo-in-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.searchberg.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/A-Guide-To-Local-SEO-in-2020.jpg\",\"datePublished\":\"2020-08-04T13:36:23+00:00\",\"dateModified\":\"2022-04-22T16:47:07+00:00\",\"description\":\"Struggling to increase local traffic and rank higher on Google? 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