{"id":1645,"date":"2020-06-17T15:56:36","date_gmt":"2020-06-17T15:56:36","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=1645"},"modified":"2025-10-09T12:05:36","modified_gmt":"2025-10-09T12:05:36","slug":"what-is-googles-local-3-pack-and-how-can-you-use-it-to-rank","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/what-is-googles-local-3-pack-and-how-can-you-use-it-to-rank\/","title":{"rendered":"What is Google\u2019s Local 3-Pack and How Can You Use It to Rank?"},"content":{"rendered":"\r\n<p>While digital marketing has been the cornerstone of running a successful local business for at least a decade, its importance has grown manifold in 2020.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p><em>Why?<\/em><\/p>\r\n\r\n\r\n\r\n<p>According to research, the <a href=\"https:\/\/www.searchberg.com\/blog\/8-reasons-to-protect-your-brands-online-reputation-during-the-covid-19-pandemic\/\">COVID-19 lockdown<\/a> has pushed internet use by a whopping <a href=\"https:\/\/www.forbes.com\/sites\/markbeech\/2020\/03\/25\/covid-19-pushes-up-internet-use-70-streaming-more-than-12-first-figures-reveal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">70%<\/a>!<\/p>\r\n\r\n\r\n\r\n<p>And that\u2019s not all.<\/p>\r\n\r\n\r\n\r\n<p>While the lockdown has begun to ease across many states, people are <em>still<\/em> spending an astounding amount of time browsing the web for local content\/products\/services.<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019ve been overlooking the importance of digitalizing your business, you may want to jump on the bandwagon. And while adopting digitalization is a great way to get started, it\u2019s not enough.<\/p>\r\n\r\n\r\n\r\n<p>According to Forbes, <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/08\/30\/how-to-optimize-your-seo-results-through-content-creation\/#259f710b2aa3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">75%<\/a> of internet users never scroll past the first SERP (search engine result page).<\/p>\r\n\r\n\r\n\r\n<p>If your content isn\u2019t optimized, engaging, and gripping, it\u2019s most likely to show up on the 12<sup>th<\/sup>, 13<sup>th<\/sup> or even 40<sup>th<\/sup> SERP. With an average attention span of <a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">eight seconds<\/a>, people barely glance over the first page, let alone scour the remaining SERPs\u2014so you better start optimizing for the Google Local 3 Pack.<\/p>\r\n\r\n\r\n\r\n<p>What do you do to stand out from the crowd and make a stellar first impression?<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s simple. You optimize your content for the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p><em>Sounds odd, doesn\u2019t it?<\/em><\/p>\r\n\r\n\r\n\r\n<p>We\u2019ll help break things down so you can leverage the 3-Pack to rank higher on Google Maps.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s dive in!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is the Local SEO 3-Pack?<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1647\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Simply put, the Google 3-Pack is a listing of the top three search results for a local search.<\/p>\r\n\r\n\r\n\r\n<p>While a regular search doesn\u2019t include geographic keywords, a local search commonly includes the phrases \u201cnear me,\u201d \u201cclose to me,\u201d or \u201cin [location].\u201d<\/p>\r\n\r\n\r\n\r\n<p>For instance, if you search for \u201cItalian restaurants in Manhattan,\u201d you\u2019ll receive the following Google 3-Pack:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1648\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/2.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Similarly, if you search for \u201cbarbershop in Downtown Los Angeles,\u201d you\u2019ll see the following Google 3-Pack:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1649\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/3.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Notice how the 3-Pack covers every base to give internet users comprehensive\u2014albeit concise\u2014information about the most relevant, popular, and reputable local search results.<\/p>\r\n\r\n\r\n\r\n<p>With a simple search, people can instantly access the following information about the top three businesses:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Name<\/li>\r\n<li>Address<\/li>\r\n<li>Phone number<\/li>\r\n<li>Introductory image<\/li>\r\n<li>Map with personalized directions<\/li>\r\n<li>Link to website<\/li>\r\n<li>Rating<\/li>\r\n<li>Number of reviews<\/li>\r\n<li>Timings<\/li>\r\n<li>Key features (e.g. dine-in, delivery, curbside pickup, etc.)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If they choose to engage with the listing, they can view even more details, including:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Additional images<\/li>\r\n<li>FAQs<\/li>\r\n<li>Popular times<\/li>\r\n<li>Detailed critic reviews and testimonials<\/li>\r\n<li>Amenities<\/li>\r\n<li>Pricing<\/li>\r\n<li>Booking options<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>In short, the Google 3-Pack is an efficient, accurate, and time-saving gold mine for local searchers.<\/p>\r\n\r\n\r\n\r\n<p>Over the years, Google reduced the number of topmost local searches from seven to five. In 2015, the pack was further condensed by reducing five listings to three for enhanced convenience, ease, and relevance.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s no surprise that the search results on the first page of Google generate a whopping <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/#38f75a0744d3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">92%<\/a> of organic traffic. In fact, the first result in the Google 3-Pack enjoys an enviable <a href=\"https:\/\/www.tytonmedia.com\/blog\/seo-statistics\/#:~:text=Position%20%231%20in%20google%20enjoys%20a%2034.36%25%20CTR.&amp;text=On%20average%2C%20Google%20receives%20over,a%20video%20on%20your%20homepage.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">34.36%<\/a> CTR (click-through rate).<\/p>\r\n\r\n\r\n\r\n<p>Customers are less likely to engage with results that show up underneath the Google 3-Pack. While search results on the first page that fall outside the 3-Pack still generate a lot of traffic, the second, third, and subsequent pages suffer from diminishing traffic generation.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1650\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/4.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>That\u2019s why we\u2019ve rounded up some of the most effective and whip-smart <strong>SEO<\/strong> strategies to help your business <a href=\"https:\/\/www.searchberg.com\/blog\/get-ranked-high-in-2020-6-proven-seo-strategies-for-small-businesses-and-startups\/\">rank higher on Google Maps<\/a>, so it can rank in Google Local 3-Packs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How to Optimize for the Google 3-Pack?<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Check Where You Currently Stand<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1651\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/5.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>It should come as no surprise that the Google 3-Pack appears <a href=\"https:\/\/www.seoclarity.net\/how-googles-local-pack-update-has-reshaped-the-organic-landscape-12952\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">93%<\/a> of the time when people run a local search.<\/p>\r\n\r\n\r\n\r\n<p>If you run a local business, optimizing your content to <a href=\"https:\/\/www.searchberg.com\/blog\/getting-local-consumer-traction-by-ranking-up-on-google-maps-a-breakdown\/\">rank locally on Google<\/a> is essential. And checking where your business currently stands is a great way to kick things off.<\/p>\r\n\r\n\r\n\r\n<p>While you may feel compelled to dive into the deep end of 3-Pack optimization, forgoing prior research could end up doing more harm than good.<\/p>\r\n\r\n\r\n\r\n<p>Instead, we suggest consulting with SEO experts to determine whether your business appears in the top 20 local search results. This will help streamline and refine the optimization strategy for your business.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Claim, Fill, and Optimize Your Google My Business Listing<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1652\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/6.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Leveraging Google My Business is one of the most effective ways to rank in Google Local 3-Packs.<\/p>\r\n\r\n\r\n\r\n<p>As Google\u2019s own in-house platform, Google My Business makes it much easier for customers to find, access, and engage with your business.<\/p>\r\n\r\n\r\n\r\n<p>If you haven\u2019t claimed your free listing yet, we suggest tackling that task first by clicking <a href=\"https:\/\/business.google.com\/create?gmbsrc=ww-ww-et-gs-z-gmb-v-z-h~bhc-core-u%7Cmybb\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">here<\/a>. Simply enter your company\u2019s name or add your business to Google if it isn\u2019t already in the directory.<\/p>\r\n\r\n\r\n\r\n<p>Once you\u2019ve claimed your listing, take your time to fill out the required information. Take special care to ensure accuracy and relevance, as this information will potentially appear in the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p>You\u2019ll be requested to share your company\u2019s:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Name<\/li>\r\n<li>Address<\/li>\r\n<li>Phone number<\/li>\r\n<li>Website URL<\/li>\r\n<li>Industry category<\/li>\r\n<li>Images<\/li>\r\n<li>Business hours<\/li>\r\n<li>Types of payment accepted<\/li>\r\n<li>Description<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The more information you provide, the greater your chances of showing up on the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p>Ensure NAP (name, address, phone number) consistency to lend legitimacy and credibility to your business. Any deviations could reduce the authority of your business and prevent customers from accessing information or finding your listing altogether.<\/p>\r\n\r\n\r\n\r\n<p>Once you\u2019ve filled in the relevant information, the <em>real work<\/em> begins.<\/p>\r\n\r\n\r\n\r\n<p>Optimizing and updating your listing are two of the most impactful ways to help your business climb SERPs.<\/p>\r\n\r\n\r\n\r\n<p>Share high-resolution images and upload photos on a weekly basis to ensure relevance and keep your audience engaged. According to Google, businesses with photos enjoy <a href=\"https:\/\/support.google.com\/business\/answer\/6335804?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">42%<\/a> more requests for directions to their location and <a href=\"https:\/\/support.google.com\/business\/answer\/6335804?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">35%<\/a> more clicks to their website.<\/p>\r\n\r\n\r\n\r\n<p>Cover different areas of your business, including the storefront and variegated interior angles.<\/p>\r\n\r\n\r\n\r\n<p>Make sure important details like the hours of operation are up to date. Maximizing relevance will go a long way in improving the visitor-to-lead conversion rate.<\/p>\r\n\r\n\r\n\r\n<p>We suggest browsing through our earlier blog titled \u201c<a href=\"https:\/\/www.searchberg.com\/blog\/how-to-optimize-google-my-business-listing-and-leverage-it-for-more-sales\/\">How to Optimize Google My Business Listing and Leverage It for More Sales<\/a>\u201d for more insights.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Master the Art of On-Page SEO to Rank Locally on Google<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1653\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/7.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Neglecting on-page SEO is one of the most common mistakes that land small-scale local businesses in hot water.<\/p>\r\n\r\n\r\n\r\n<p>Google uses over <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">200<\/a> unique factors in their algorithm to rank websites. Creating a strong <a href=\"https:\/\/www.searchberg.com\/blog\/8-ways-to-adjust-your-seo-strategy-amid-the-ongoing-covid-19-pandemic\/\">on-page SEO strategy<\/a> can easily help you check most of these off your list!<\/p>\r\n\r\n\r\n\r\n<p>For example, most small business owners don\u2019t know that they can increase their chances of appearing in Google 3-Pack by <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/05\/14\/speed-matters-how-your-websites-page-speed-can-affect-your-marketing-efforts\/#7cc9f7bc1cbc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">improving their website\u2019s loading time.<\/a><\/p>\r\n\r\n\r\n\r\n<p>According to a recent study, pages that load quickly rank <a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">significantly higher<\/a> on SERPs. In fact, <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">79%<\/a> of customers who have trouble with a website\u2019s loading time admit that they won\u2019t return to the site in the future.<\/p>\r\n\r\n\r\n\r\n<p>Here are some easy strategies to help speed up your website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Minify CSS, JavaScript, and HTML<\/li>\r\n<li>Minimize HTTP requests<\/li>\r\n<li>Reduce server response time<\/li>\r\n<li>Opt for the right host (shared hosting, VPS hosting, dedicated server)<\/li>\r\n<li>Enable browser caching<\/li>\r\n<li>Compress images and optimize files<\/li>\r\n<li>Use a CDN (content delivery network)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>In addition, optimize your content by using relevant keywords, title tags, meta description, headlines, header tags, short descriptive URLs, and alt text.<\/p>\r\n\r\n\r\n\r\n<p>These strategies will go a long way in helping your business rank in Google Local 3-Pack.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Attract a Plethora of High-Quality, Positive Reviews for Your Business<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1654\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/8.png\" alt=\"\" \/><\/figure>\r\n<p>If you\u2019re just starting off, figuring out how to optimize for the Google 3-Pack can be tricky. Reviews make things easier.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<p>While leveraging reviews may sound like one of the least actionable strategies to help your business show up on the Google 3-Pack, it\u2019s surreptitiously one of the most effective.<\/p>\r\n\r\n\r\n\r\n<p>In fact, a whopping <u><a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/#7e3cfd4dcc5c\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">8<\/a><a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/#7e3cfd4dcc5c\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">4<\/a><a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/09\/19\/20-online-reputation-statistics-that-every-business-owner-needs-to-know\/#7e3cfd4dcc5c\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">%<\/a><\/u> of customers trust <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/01\/15\/online-reviews-and-their-impact-on-the-bottom-line\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">online reviews<\/a> just as much as personal recommendations!<\/p>\r\n\r\n\r\n\r\n<p>Click on any listing in the Google 3-Pack, and you\u2019ll come across a plethora of critic and customer reviews.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s an extended view of a high-end restaurant (<u><a href=\"https:\/\/www.themodernnyc.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">The Modern<\/a><\/u>) that showed up in the Google 3-Pack:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1655\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/9.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1656\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/10.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1657\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/11.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>In a nutshell, Google loves reviews.<\/p>\r\n\r\n\r\n\r\n<p>Why?<\/p>\r\n\r\n\r\n\r\n<p>Because customers trust them and heavily rely on them!<\/p>\r\n\r\n\r\n\r\n<p>If your business has a high number of positive reviews, you\u2019ll rank in the top 3 Maps results. This ranking, in turn, will help you climb up SERPs and earn a spot in the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p>Remember, Google is constantly vetting relevant businesses to find the most reputable options that help customers have a great experience.<\/p>\r\n\r\n\r\n\r\n<p>If your business has a poor ranking of 2.6\/5, for example, the chances are that you\u2019ll get stuck in the back end of SERPs.<\/p>\r\n\r\n\r\n\r\n<p>Turn that around by boosting your ranking and you\u2019ll instantly maximize your chances of showing up in the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p>But how do you go about this?<\/p>\r\n\r\n\r\n\r\n<p>By requesting reviews.<\/p>\r\n\r\n\r\n\r\n<p>According to a recent survey, over <u><a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">97%<\/a><\/u> of customers engage with online reviews for local businesses. While customers prioritize <em>reading<\/em> reviews, they also understand the importance of <em>offering<\/em> reviews.<\/p>\r\n\r\n\r\n\r\n<p>Here are some ways you can earn quality reviews for your business:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Send a courteous and engaging email to customers, requesting a review for products\/services they recently used. Opting for a personalized approach will increase your chances of receiving a timely and positive review.<\/li>\r\n<li>Create a \u201cReview Us\u201d page on your website. When customers interact with the link, they should be redirected to your Google Review URL. This is a great way to ensure the reviews increase your chances of taking a spot in Google\u2019s 3-Pack.<\/li>\r\n<li>Use a <a href=\"https:\/\/neilpatel.com\/blog\/genius-qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">QR code<\/a> creatively to redirect customers to your Google Review page. Click <a href=\"http:\/\/qrcode.kaywa.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">here<\/a> to generate a QR code using a free tool.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Create Engaging, Unique, and Value-Added Local Content<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1658\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/12.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Creating <a href=\"https:\/\/www.searchberg.com\/blog\/why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020\/\">local content<\/a> and tweaking product\/service pages by incorporating local keywords is a powerful way to rank in the top 3 Maps results.<\/p>\r\n\r\n\r\n\r\n<p>We suggest using Google Keyword Planner or getting in touch with SEO experts to identify and effectively use local keywords.<\/p>\r\n\r\n\r\n\r\n<p>In addition, create content around local events, holidays, news, and trending topics to ensure you reach a wide local audience. Optimizing your content for local search will ultimately help your business rank higher on Google Maps and tap into diverse local demographics.<\/p>\r\n\r\n\r\n\r\n<p>Of course, don\u2019t lose sight of ensuring that the content is engaging, informative, and compelling. No matter how well your local SEO strategy may be, producing subpar content that doesn\u2019t strike a chord with your target audience will take you back to square one.<\/p>\r\n\r\n\r\n\r\n<p>Instead, fuse quality with local SEO to create and execute a winning content marketing strategy.<\/p>\r\n\r\n\r\n\r\n<p>We suggest focusing on creating high-quality and optimized:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.searchberg.com\/blog-writing-services\/\">Blogs<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/article-writing\/\">Articles<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/guest-blogging\/\">Guest posts<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/product-description-writing-services\/\">Product pages<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/service-page-writing-services\/\">Service pages<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/press-release-writing\/\">Press releases<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/infographics\/\">Infographics and instructographics<\/a><\/li>\r\n<li><a href=\"https:\/\/www.searchberg.com\/video-content-services\/\">Videos<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. Claim External Review Sites<\/h3>\r\n\r\n\r\n\r\n<p>Popular external review sites like Yelp, Foursquare, Tripadvisor, Trustpilot, and Yellowpages are vital sources of traffic for your business. Each review on an external review site signals to Google to boost SERP rankings for your business.<\/p>\r\n\r\n\r\n\r\n<p>We recommend browsing through each platform\u2019s specific review guidelines to ensure compliance.<\/p>\r\n\r\n\r\n\r\n<p>Once the reviews start pouring in, you\u2019ll notice an increase in audience engagement and retention. Consistent positive reviews will help your business climb SERPs and earn a spot on the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. Earn Local Backlinks From Websites With High Domain Authority<\/h3>\r\n\r\n\r\n\r\n<p>Link building is undeniably one of the most effective ways to get your business on the map.<\/p>\r\n\r\n\r\n\r\n<p>Simply put, <a href=\"https:\/\/www.searchberg.com\/link-building-service\/\">link building<\/a> is the process of acquiring backlinks from third-party websites.<\/p>\r\n\r\n\r\n\r\n<p>For instance, if a non-competitor in your industry links to your content or product\/service pages, you earn a backlink.<\/p>\r\n\r\n\r\n\r\n<p>Why is this important?<\/p>\r\n\r\n\r\n\r\n<p>Earning a valuable backlink from a website with a <a href=\"https:\/\/www.searchberg.com\/high-domain-authority\/\">high domain authority<\/a> is a surefire way to attract quality traffic. As their readers are redirected to your content, you\u2019ll successfully manage to tap into a wide audience base.<\/p>\r\n\r\n\r\n\r\n<p>While this means more revenue, it also means higher chances of breaking into the Google 3-Pack in the long run!<\/p>\r\n\r\n\r\n\r\n<p>Here are some <a href=\"https:\/\/www.searchberg.com\/blog\/10-advanced-link-building-tips-and-tricks-to-boost-your-seo\/\">advanced link building tips and tricks<\/a> to help you get started!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">8. Create a Mobile-Friendly Website<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1659\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/13.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"undefined (opens in a new tab)\">78%<\/a> of all local mobile searches result in a purchase. As smartphones become the epicenter of the modern world, creating a mobile-friendly website is imperative.<\/p>\r\n\r\n\r\n\r\n<p>If your website isn\u2019t <a href=\"https:\/\/www.searchberg.com\/responsive-mobile-design\/\">mobile-friendly<\/a>, you\u2019ll fail to target the large majority of Gen Z, millennials, and Gen X customers.<\/p>\r\n\r\n\r\n\r\n<p>We suggest opting for clean yet appealing graphics, user-friendliness, and eye-catching CTAs (call-to-actions).<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1660\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2020\/06\/14.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>In fact, mobile-friendliness also helps Google determine the quality and legitimacy of your business. If your website isn\u2019t mobile-friendly, there\u2019s no reason for Google to include it in the 3-Pack. The last thing Google wants is to receive negative feedback from customers who interacted with a business in the 3-Pack that didn\u2019t have a mobile-friendly website.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">10. Local SEO Services and Google Map Optimization Services for the Win!<\/h3>\r\n\r\n\r\n\r\n<p>Consulting the pros is a tried-and-tested way of optimizing for the Google 3-Pack.<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019ve been dissatisfied with your SERP rankings, we can help turn things around.<\/p>\r\n\r\n\r\n\r\n<p>As the leading digital marketing experts in Los Angeles, we offer expert <a href=\"https:\/\/www.searchberg.com\/local-seo-services\/\">local SEO services<\/a> and <a href=\"https:\/\/www.searchberg.com\/gmb-optimization\/\">Google Maps optimization services<\/a> across the globe.<\/p>\r\n\r\n\r\n\r\n<p>Whether you run a small business, recently launched a start-up, or can\u2019t seem to effectively market a large company, we can help you get started.<\/p>\r\n\r\n\r\n\r\n<p>Our <strong>SEO<\/strong> experts have extensive experience in helping clients climb <strong>SERPs<\/strong> and earn a spot on the Google 3-Pack. We\u2019ll help your business rank higher on Google Maps so you can reap the benefits of high-quality traffic, high conversions, low customer attrition, and great sales.<\/p>\r\n\r\n\r\n\r\n<p>Call us at <a href=\"tel:8554444777\">855-444-4777<\/a> to get started!<\/p>\r\n\r\n\r\n\r\n<p>We also offer award-winning paid marketing, <a href=\"https:\/\/www.searchberg.com\/content-marketing\/\">content marketing<\/a>, <a href=\"https:\/\/www.searchberg.com\/web-design-and-development\/\">website design and development<\/a>, <a href=\"https:\/\/www.searchberg.com\/social-media-management\/\">social media management<\/a>, and <a href=\"https:\/\/www.searchberg.com\/reputation-management\/\">reputation management<\/a> services.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>While digital marketing has been the cornerstone of running a successful local business for at least a decade, its importance has grown manifold in 2020.<\/p>\n","protected":false},"author":7,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,7],"tags":[],"class_list":["post-1645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business","category-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google\u2019s Local 3-Pack and How Can You Use It to Rank?<\/title>\n<meta name=\"description\" content=\"Struggling to rank higher on Google Maps? 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