{"id":1607,"date":"2020-06-05T07:45:22","date_gmt":"2020-06-05T07:45:22","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=1607"},"modified":"2022-04-22T18:38:16","modified_gmt":"2022-04-22T18:38:16","slug":"why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/why-content-driven-seo-is-the-ultimate-digital-marketing-strategy-for-2020\/","title":{"rendered":"Why Content-Driven SEO Is the Ultimate Digital Marketing Strategy for 2020"},"content":{"rendered":"\r\n

Contents<\/h2>\r\n
    \r\n
  1. Engaging Content Helps Drive Quality Traffic to Your Website. 3<\/a><\/li>\r\n
  2. Leverage Optimized Content to Improve Online Visibility and Climb SERPs. 7<\/a><\/li>\r\n
  3. Speed Up Buyers\u2019 Journeys. 9<\/a><\/li>\r\n
  4. \u2026 And Put Your Sales on Autopilot! 11<\/a><\/li>\r\n
  5. Give Your Domain Authority a Much-Needed Boost 12<\/a><\/li>\r\n
  6. Cut Your Customer Attrition Rate and Bounce Rate By Half 14<\/a><\/li>\r\n
  7. Establish a Winning Social Media Presence. 16<\/a><\/li>\r\n
  8. Envision and Actualize Long-Term Business Growth. 17<\/a><\/li>\r\n<\/ol>\r\n

    60%<\/b><\/u><\/strong>\u00a0of marketers make sure they create at least one piece of content every day.<\/p>\r\n\r\n\r\n\r\n

    Why? <\/i><\/em><\/p>\r\n\r\n\r\n\r\n

    Because a whopping 70%<\/b><\/u><\/strong>\u00a0of people prefer getting informed about products\/services\/trends through content.<\/p>\r\n\r\n\r\n\r\n

    <\/p>\r\n\r\n\r\n\r\n

    If you\u2019re new to the world of digital marketing, we\u2019re sure you\u2019ve grown sick of seeing the phrase \u201ccontent is king\u201d plastered across blogs and social media platforms.<\/p>\r\n\r\n\r\n\r\n

    And we don\u2019t blame you.<\/p>\r\n\r\n\r\n\r\n

    But while it may sound cheesy and hackneyed, its meaning runs deep. Try your hand at leveraging SEO<\/strong><\/span><\/u>\u00a0while leaving content out of the mix and you\u2019ll soon notice that you\u2019ve taken on a task that\u2019s impossible to accomplish.<\/p>\r\n

    \u201cHow important is content in a digital marketing strategy?\u201d<\/em><\/strong><\/p>\r\n

    More than you may think.<\/p>\r\n\r\n\r\n\r\n

    Simply put, content and SEO go hand in hand. Sideline one, and you\u2019ll put your business at risk of low conversions, high customer attrition, and massive revenue loss.<\/p>\r\n\r\n\r\n\r\n

    As one of the most effective and fast-acting digital marketing strategies of 2020, content-driven SEO is a recipe for success<\/i><\/em>\u00a0any way you look at it.<\/p>\r\n\r\n\r\n\r\n

    But despite its rapid and consistent efficacy, many companies fail to create winning content-driven digital marketing\u00a0strategies.<\/p>\r\n\r\n\r\n\r\n

    The outcome?<\/em><\/p>\r\n\r\n\r\n\r\n

    They\u2019re confronted with countless hurdles that prevent them from achieving KPI targets and they experience long-term issues that impede business growth.<\/p>\r\n\r\n\r\n\r\n

    \u201cAlright, I get the gist of it. But what\u2019s in it for me?\u201d<\/i><\/b><\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

    If you\u2019ve been following our blog for a while now, you may have stumbled across our previous blog on the importance of content-driven SEO in 2019<\/b><\/u><\/strong><\/a>.<\/p>\r\n\r\n\r\n\r\n

    We suggest getting a quick refresher to familiarize yourself with the content-driven SEO landscape of 2019.<\/p>\r\n\r\n\r\n\r\n

    Juxtapose the blogs so you can identify divergences and draw parallels between each section. This will help you take note of the changes that have occurred since, so you can tweak your strategy accordingly.<\/p>\r\n\r\n\r\n\r\n

    Let\u2019s dive in!<\/p>\r\n\r\n\r\n\r\n

    1. Engaging Content Helps Drive Quality Traffic to Your Website<\/b><\/strong><\/h2>\r\n\r\n\r\n\r\n
    \r\n
    \"graphic<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Companies that post an average of 16 blogs a month drive 3.5 times more traffic<\/b><\/u><\/strong>\u00a0to their website than those that post 0\u20134 blogs each month.<\/p>\r\n\r\n\r\n\r\n

    While you may have employed a plethora of actionable SEO strategies<\/u>, overlooking the importance of content could end up doing more harm than good.<\/p>\r\n\r\n\r\n\r\n

    It\u2019s no surprise that a whopping 50%<\/b><\/u><\/strong>\u00a0of marketers admit that curated content<\/u>\u00a0has played a big role in boosting organic traffic to their website!<\/p>\r\n\r\n\r\n\r\n

    Jostle\u2019s<\/u><\/a>\u00a0frequent, high-quality, and expertly optimized blogs are a great example of content-driven SEO done right. Notice how multiple blogs are uploaded on the same day without compromising quality, creativity, and relevance.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"screenshot<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
    \r\n
    \"expertly<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    The gripping titles, eye-catching blog thumbnails, and informative content each play a big role in allowing Jostle to boast an impressive domain rating of 61.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"Jostle\u2019s<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    And while leveraging blogs is a great way to drive high-quality traffic to your website, it\u2019s equally important to make the most of other forms of content.<\/p>\r\n\r\n\r\n\r\n

    In addition to blogs, you should be focusing on creating compelling, unique, and optimized:<\/p>\r\n\r\n\r\n\r\n