{"id":1278,"date":"2019-09-30T07:34:26","date_gmt":"2019-09-30T07:34:26","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=1278"},"modified":"2019-09-30T07:34:26","modified_gmt":"2019-09-30T07:34:26","slug":"how-to-build-a-good-reputation-for-your-business-that-will-entice-viewers-and-create-a-positive-brand-image","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/how-to-build-a-good-reputation-for-your-business-that-will-entice-viewers-and-create-a-positive-brand-image\/","title":{"rendered":"How to Build A Good Reputation for Your Business That Will Entice Viewers and Create A Positive Brand Image"},"content":{"rendered":"

Many businesses don\u2019t think much about online branding and reputation unless they really have to. That\u2019s usually when something goes wrong and customers are filing in negative reviews and comments about their services or products.<\/p>\n

\"How<\/p>\n

Your online marketing team is most likely late to the game because now your negative review is up on the internet for the world to see and if there\u2019s anything you should remember about the world wide web is that what goes up here, stays here.<\/p>\n

Understanding Online Reputation and Brand Imaging<\/h2>\n

Positive brand and online reputation management are two things that need to be worked on long before something goes wrong. Now, it\u2019s unrealistic to assume that you\u2019ll never get a negative review or bad press ever. However, your task should always be to ensure that the positive feedback significantly outweighs any bit of negativity. This is important because surveys show that 97 percent of online customers<\/a> always read reviews before choosing to buy a product or service. That\u2019s quite a big number to pass up on.<\/p>\n

If you\u2019re running a small business and want to figure out better branding techniques, here are some tips from us!<\/p>\n

1. Create Your Own Website<\/h2>\n

Do you have a website and domain address for your business? There\u2019s no online reputation management without a solid online presence. If you\u2019re still thinking about the name for your new website, we suggest you put in your business\u2019s name exactly how it is.<\/p>\n

If you\u2019re a one-man-show, you can put in your own name. In terms of SEO marketing<\/a>, websites that have a person or business\u2019s name in them tend to rank higher than vague, edgy named websites. If you want to own more domains, make sure they\u2019re related to each other and the essence of your business i.e. go for sub-domains.<\/p>\n

Some websites have separate domains for their social networking feeds, online radio channels, video sharing platforms, contact pages etc. Separate domains will always be harder to rank on search engines, even when they come from the same name.<\/p>\n

2. Blog Away<\/h2>\n

The blog page listed on your business website doesn\u2019t have to be the only one you use. You can mix your personal and main blog easily. Just tell Google a blog is a related to you or your business and have the blog page show up alongside your business homepage! You can also connect your blog to your social media so it pops up under the same search results.<\/p>\n

Another thing to keep in mind when you\u2019re linking your blog pages is to insert relevant keywords into the title or URL. For example, you can write \u201cyour-business-CEO-your-name.com\u201d and add something in the bio section that you think potential site visitors would be looking for. If you sell used cars for example, mention that! Feel free to let your creativity flow and link your blogs to your personal social media profiles with the help of Google authorship.<\/p>\n

The point is that you want more people to get an insider look<\/em> at your company. Blogs serve as a great opportunity to reach out to a broad group of consumers and get those SEO rankings going too!<\/p>\n

3. Be Active on Social Media<\/h2>\n

Rule number one of social media activity is to not create an account on a medium that you\u2019re not going to use. This is super important in terms of reputation management. It reflects very badly on your brand image when your social media accounts don\u2019t have a complete profile, missing images, dated posts and no new updates.<\/p>\n

You don\u2019t have to be on every social medium out there. However, for the ones that you do use, make sure you\u2019re regular on them. Try building strong networks with your audience and other local industries that could link back to you.<\/p>\n

\"\"<\/p>\n

If you\u2019re not sure if you can give time to all your social media sites equally and regularly, you can always get in touch with us for professional social media management services<\/a>. We can help you come up with marketing strategies and content for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and more.<\/p>\n

For each platform, just remember the following pointers:<\/p>\n