{"id":1078,"date":"2018-11-26T18:32:14","date_gmt":"2018-11-26T18:32:14","guid":{"rendered":"https:\/\/www.searchberg.com\/blog\/?p=1078"},"modified":"2018-11-26T18:32:14","modified_gmt":"2018-11-26T18:32:14","slug":"youtube-seo-smart-digital-marketing-in-2019-to-expand-your-audience-promote-your-business-and-strengthen-your-brand","status":"publish","type":"post","link":"https:\/\/www.searchberg.com\/blog\/youtube-seo-smart-digital-marketing-in-2019-to-expand-your-audience-promote-your-business-and-strengthen-your-brand\/","title":{"rendered":"How to Optimize Videos for YouTube Search Results in 2020"},"content":{"rendered":"<h2>Contents<\/h2>\n<p><a href=\"#_Toc46483238\">The Backdrop: How Do I Get My YouTube Video to Come Up First?<\/a><\/p>\n<ol>\n<li><a href=\"#_Toc46483239\"> How Long Do People Watch Your Videos For?<\/a><\/li>\n<li><a href=\"#_Toc46483240\"> Rank Your Video on YouTube By Acing Keyword Matching<\/a><\/li>\n<li><a href=\"#_Toc46483241\"> Focus on Descriptions That Are Keyword-Rich + Title Length<\/a><\/li>\n<li><a href=\"#_Toc46483242\"> The Length of Your Videos Matters<\/a><\/li>\n<li><a href=\"#_Toc46483243\"> Use the <em>Right<\/em> Keyword Tags to Get More YouTube Subscribers<\/a><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p>A search engine that\u2019s used by a billion people, but isn\u2019t usually seen as one. YouTube users spend a collective\u00a0<a href=\"https:\/\/youtube.googleblog.com\/2017\/02\/you-know-whats-cool-billion-hours.html\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">billion hours a day<\/a>\u00a0on the internet surfing videos!<\/p>\n<p><a href=\"https:\/\/www.statista.com\/topics\/2019\/youtube\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">YouTube\u2019s rise has been meteoric<\/a>, even if we\u2019re being modest. And it\u2019s every brand\u2019s dream to create viral content that attracts 100s of millions of views.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1537 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/graphic-design-displaying-a-YouTube-video.png\" alt=\"concept illustration of a YouTube video\" width=\"624\" height=\"624\" \/><\/p>\n<p>While there are\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/302286\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">countless articles<\/a>\u00a0out there talking about how to create viral content, the truth is, it\u2019s very hard to replicate the exact circumstances that lead to a video going viral.<\/p>\n<p>That being said, there\u00a0<em>is\u00a0<\/em>a way to win at YouTube\u2014but it doesn\u2019t involve chasing a flash in the pan. YouTube SEO is about being in it for the long haul.<\/p>\n<p>With the right practices, you\u2019ll successfully rank your video on YouTube and get more YouTube subscribers. What are those practices? We\u2019re glad you asked.<\/p>\n<h2><a name=\"_Toc46483238\"><\/a>The Backdrop: How Do I Get My YouTube Video to Come Up First?<\/h2>\n<p>Just like Google\u2019s, YouTube\u2019s search algorithm is always evolving. Video ranking in 2020 won\u2019t be remotely similar to how video ranking was done just a few years ago.<\/p>\n<p>What is video ranking? It\u2019s the position your video shows up in when someone searches keywords that target its content.<\/p>\n<p>While the obvious one is how many views your video has, that\u2019s a bit of a chicken and egg problem. What\u2019s great, though, is there are a ton of other metrics YouTube has been using recently.<\/p>\n<h2><a name=\"_Toc46483239\"><\/a>1. How Long Do People Watch Your Videos For?<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1538 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/a-phone-screen-displaying-the-YouTube-icon-with-a-home-office-setting-in-the-background.png\" alt=\"phone screen displaying the YouTube icon with a home office setting in the background\" width=\"624\" height=\"417\" \/><\/p>\n<p>The rankings for video watch times and video views are highly correlated. However, even if you don\u2019t have a ton of views, but the people who do watch your videos watch them from beginning to end, you\u2019re much more likely to be ranked higher by the algorithm.<\/p>\n<p>Let\u2019s say you have a video on your channel that covers makeup trends that are going to be big in 2020. If another channel has the same content, but your videos are being watched all the way through, while theirs are abandoned halfway, it\u2019s much more likely yours will be the ones that show up higher.<\/p>\n<h2><a name=\"_Toc46483240\"><\/a>2. Rank Your Video on YouTube By Acing Keyword Matching<\/h2>\n<p>The Google SEO experts are probably shaking their heads at this, but unlike Google today, keyword matching is still <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/01\/10\/six-ways-to-gain-more-youtube-subscribers-this-year\/#17a5110f3f8d\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">hugely important for YouTube<\/a>. Videos that match the keyword a user searched for\u00a0<em>exactly\u00a0<\/em>are much more likely to show up for them than a partial keyword match is.<\/p>\n<p>It\u2019s important to think like people search. If you\u2019re making Mukbang videos these days, type it into to YouTube and pay close attention to the suggestions that show up. In this case, the second most searched suggestion is Mukbang ASMR. Not only is this a great video idea, it\u2019s also a keyword that should be present exactly in this order in your title!<\/p>\n<p>Can descriptions help you cover more keywords? You read our mind!<\/p>\n<h2><a name=\"_Toc46483241\"><\/a>3. Focus on Descriptions That Are Keyword-Rich + Title Length<\/h2>\n<p>It\u2019s generally best practice to make sure that your descriptions are as rich with keywords as possible while still sounding organic. Remember, <a href=\"https:\/\/medium.com\/@arimeisel\/why-content-matters-2c55d2d3cb40\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">content is king<\/a>! You can\u2019t just stuff keywords in and expect the algorithm not to penalize you.<\/p>\n<p>The ideal length of a description is 250\u2013350 words. At the same time, shorter titles generally do\u00a0<em>a lot\u00a0<\/em>better than long-winded ones. So try not to cross 50 characters if you can when choosing a title for your videos.<\/p>\n<h2><a name=\"_Toc46483242\"><\/a>4. The Length of Your Videos Matters<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1539 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-homepage-displaying-the-\u2018home\u2019-and-\u2018trending\u2019-bars.png\" alt=\"YouTube homepage displaying the \u2018home\u2019 and \u2018trending\u2019 bars\" width=\"624\" height=\"416\" \/><\/p>\n<p>There\u2019s pretty definitive research now on which video lengths are ranking best in YouTube\u2019s search today and in the near future. The magic number seems to be between 10\u201316 minutes. Don\u2019t fret if you\u2019re above or below, though.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1540\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/Rank-your-YouTube-videos.png\" alt=\"Rank your YouTube videos\" width=\"624\" height=\"130\" \/><\/p>\n<p>As always, it\u2019s important to consider what type of video you\u2019re making. If you spend 15 minutes making a promo for your new product, and people stop watching just two minutes in, that\u2019s really bad for your ranking and your views.<\/p>\n<p>At the same time, it\u2019s also important to make sure the video isn\u2019t too short. Users hate clicking on YouTube videos only to find that they\u2019re over in a minute. It wastes time, and videos shorter than two minutes are proven to rank a lot lower.<\/p>\n<h2><a name=\"_Toc46483243\"><\/a>5. Use the <em>Right<\/em> Keyword Tags to Get More YouTube Subscribers<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1541 size-full\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/graphic-design-indicating-the-value-of-optimized-YouTube-content.png\" alt=\"concept illustration of how to create backlinks on YouTube and rank your video\" width=\"624\" height=\"624\" \/><\/p>\n<p>This is another one that\u2019s a vestige of the past for Google, but YouTube still uses. However, they don\u2019t work in the way you might expect. YouTube lets you assign keyword tags to each video you upload. While they affect ranking a little bit, that\u2019s not what\u2019s important.<\/p>\n<p>Think of them like\u00a0<a href=\"https:\/\/synup.com\/blog\/barnacle-seo\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">barnacle SEO<\/a>\u00a0but for YouTube. Keyword tags are hugely relevant to whether your video will show up in a person\u2019s recommended tab. And because most users leave autoplay on, if you use the right keyword tags, there\u2019s a very high likelihood that you can use a more popular YouTuber\u2019s video as a launchpad for your own content.<\/p>\n<p>How should you use these tags? We recommend that you have between 30\u201340 unique tags, and each be a 2\u20133 word phrase. As for\u00a0<em>what\u00a0<\/em>keywords you should use, it really depends on the video. If your video is about trying on different makeup brands, try keywords for those brands, for example.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1542\" src=\"https:\/\/www.searchberg.com\/blog\/wp-content\/uploads\/2018\/11\/How-do-I-get-my-YouTube-video-to-come-up-first.png\" alt=\"How do I get my YouTube video to come up first?\" width=\"624\" height=\"130\" \/><\/p>\n<p>\u201cHow can I get more YouTube subscribers?\u201d<\/p>\n<p>\u201cHow do I get my YouTube video to come up first?\u201d<\/p>\n<p>\u201cHow can I rank my video on YouTube?\u201d<\/p>\n<p>If you\u2019re still unsure about what it takes to build a killer YouTube following, we can help you out! Search Berg is one of the leading\u00a0<a href=\"https:\/\/www.searchberg.com\/small-business-seo.html\">small business SEO service providers<\/a>\u00a0in the United States. We recently completed our 15,000<sup>th<\/sup>\u00a0SEO project and have a bevy of happy customers who are ranking higher on video sites than they ever imagined. We have a highly experienced team of SEO experts who always stay up to date with the latest SEO trends.<\/p>\n<p><a href=\"https:\/\/www.searchberg.com\/contact-us.html\">Get in touch<\/a>\u00a0with us and we\u2019ll help transform your website and brand\u2019s presence online. Our SEO experts have unique insights into how to optimize videos for YouTube search results.<\/p>\n<p>Whether you\u2019ve been struggling to rank your video on YouTube, tap into new demographics, or create backlinks on Youtube, our SEO specialists will help you kick things off in the right direction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents The Backdrop: How Do I Get My YouTube Video to Come Up First? How Long Do People Watch Your Videos For? Rank Your Video on YouTube By Acing Keyword Matching Focus on Descriptions That Are Keyword-Rich + Title Length The Length of Your Videos Matters Use the Right Keyword Tags to Get More YouTube [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Videos for YouTube Search Results in 2020 - SearchBerg Marketing<\/title>\n<meta name=\"description\" content=\"Curious about how to optimize videos for YouTube search results and expand your audience? Read on to rank your video on YouTube and boost engagement!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchberg.com\/blog\/youtube-seo-smart-digital-marketing-in-2019-to-expand-your-audience-promote-your-business-and-strengthen-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Videos for YouTube Search Results in 2020 - SearchBerg Marketing\" \/>\n<meta property=\"og:description\" content=\"Curious about how to optimize videos for YouTube search results and expand your audience? 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