5 Proven Ways To Boost Your Small Business Online
Ever since the evolution of the internet, the digital world has essentially become a battle ground for businesses everywhere, especially for entrepreneurs. However, it’s nothing you can’t learn to navigate through.
We’ve seen small startups flourish in a matter of months. How is that? The first contributing factor is the idea. Say, you’ve got it. The next and most important factor is marketing and promotion. We won’t tell you to splurge on print media and TV campaigns, not when there are inexpensive yet impactful—online marketing strategies available which will be the focus of our post today.
Here are our top picks.
1. Website Design & Development
Before you create content, you need an online space where you can accumulate that content. This is where website development comes in. Attention to design is necessary. If we’re working by Hub Spot’s research, then we know that more than half your visitors take 15 seconds or less to judge your website. In those 15 seconds, these are the things that will stand out the most:
- A responsive design
- Clear, catchy headings
- An appropriate balance of text and media content
- Obvious, call-to-action links
If your website passes these—congratulations. You’re quite likely to keep your visitor engaged past the 15-second mark. Search Berg’s website development services comply with up-to-date consumer needs and preferences for fast and friendly browsing. With adequately distributed content and enough supportive images and video, you’re on your way to generating an impressive website engagement level.
2. Content Marketing
You’ve heard it repeatedly: Content is King. The why of it can be answered by the fact that trendy content is an immensely helpful tool for business growth. Market leaders who dedicate resources towards the written word for their audience experience 7.8x higher year-over-year growth in unique site traffic.
You’d be surprised to know how powerful content writing can be for decision-makers—provided it is done right. We’re talking fully customized content—with enough back links to give your audience proof of authenticity—created using the tone and multimedia that appeal to your target market. A blog within your website dedicated to regular posts with content for your audience’s interest is a great way to keep your website, and any social accounts, active for prospective and current customers.
3. Search Engine Optimization (SEO)
According to a recent study, about 93% of all online experiences start off with a search engine, Google being the top choice.Generating traffic is your way to increasing your likelihood of converting leads, and incorporating up-to-date SEO algorithms in your content is your way to go. For B2B marketers, search engine marketing is arguably one of the most effective strategies for generating leads.
In short, a great SEO strategy is you taking the spot on search engine results seconds after your target consumer types in their query. The more SEO-integrated pages your website consists of the better your chances.50% of search engine users are more likely to click a result if the brand name appears multiple times in search engine results.
The best thing about SEO over most traditional online marketing strategies is that repeat services will not cost you the megabucks of traditional marketing. As effective as SEO is, remember that the keyword research process of it is based on what people like. Search Berg has a comprehensive, far-reaching keywords research technique for SEO that takes into account local consumer preferences for small businesses to give their website’s content the attention it needs to convince and convert leads.
4. Social Media Management
If you thought that the young population was all you could approach on social media, think again. Over 56% of adults use more than one social media platform. Whether your target market includes of baby boomers, millennials, gen Z, or some or all of the mentioned, you can’t go wrong with promoting your business on social media.
The rate at which the audience on these channels grew over the past few years is fantastic. According to Facebook’s latest quarterly earnings report, the channel now hosts approximately 1.4 million daily active users. Other business-friendly social platforms include:
However, the question you may be asking yourself here is this: why get professional services for social media?
In short: there’s a vast difference between managing personal social accounts and business-purpose social accounts. In addition to adding attention-grabbing titles and likewise images, you also need to understand your audience, specifically what content they consider worth their time—all things a professional social media management expert can deliver to each one of your business’s social accounts.
5. Pay-Per-Click Marketing
A lot more far-reaching than traditional ads and a lot less likely make a big dent in your marketing budget, PPC marketing is a direct way to advertise your business online. It’s a game-changer for small businesses to compete with larger corporations with sizable resources for marketing.
The time and location-specific nature of PPC ads makes them extremely relevant to your marketing campaign. Not only are PPC ads effective for giving prospects a hassle-free way of finding what they want without extensive search-time online, they are also convenient for present customers to search your business by name.
All above-mentioned strategies make great core concepts to implement or adapt in an online marketing strategy. If you want to promote your business online and establish online presence and visibility in order to increase sales, and gain new clients, these strategies are the way to go. Collectively, they make up a strong and extensive campaign to kick off your small business’s growth online, and maintain its integrity long-term to expand it to a large business.
Make 2018 be the year you transform your small business into an online empire. Look into these viable marketing options and be sure to give Search Berg a call if you have any questions.