How to Optimize Videos for YouTube Search Results in 2020

Contents

The Backdrop: How Do I Get My YouTube Video to Come Up First?

  1. How Long Do People Watch Your Videos For?
  2. Rank Your Video on YouTube By Acing Keyword Matching
  3. Focus on Descriptions That Are Keyword-Rich + Title Length
  4. The Length of Your Videos Matters
  5. Use the Right Keyword Tags to Get More YouTube Subscribers

 

A search engine that’s used by a billion people, but isn’t usually seen as one. YouTube users spend a collective billion hours a day on the internet surfing videos!

YouTube’s rise has been meteoric, even if we’re being modest. And it’s every brand’s dream to create viral content that attracts 100s of millions of views.

Continue reading “How to Optimize Videos for YouTube Search Results in 2020”

The 2019 SEO Roadmap for Small Businesses that every startup or company should use if they want to rank high in Google and Get new Clients

Search Engine Optimization, in fact all of marketing, is inseparable from the core functioning of an organization. The quality of SEO and online marketing will determine the financial outlook, business prospect and the nature of future organizational development. Assuming that your SEO strategies are effective in driving customers to your website, you automatically improve the chances of creating a larger sales volume. These sales have a direct impact on revenues which can then be diverted into expansion, research and development, creating better marketing strategies and any number of activities.

Especially if you are a small business, the internet is the best shot at making a name for yourself in the market. There are 4 billion internet users in the world, this is the single largest congregation of clientele that you can address through your marketing strategies. As the accessibility to internet services increases, this number will only grow. Search Engines and SEO is your gateway to conversing with each of these individuals. If this conversation converts them into clients, then the money will start rolling in immediately.

Effective SEO increases the chances of generating massive sales volumes and once the money starts rolling in, that’s when you begin to increase scale and financial capabilities for future growth. Search Optimization could provide the impetus for massive commercial success. But everyone knows that.

As of last year, $72.02 billion were spent on SEO in the US alone. This number is expected to grow to $79.27 billion by 2021. This spending points out how a greater number of businesses will have implemented refined SEO techniques to increase competition in markets. 2019 would perhaps be a good time to begin embedding analytics to a greater degree, to enhance the capabilities of existing analytics to generate better business decisions. Beyond that it is time to shift focus to conversion rates with an equal emphasis on Click through Rates to develop stronger footholds in the market.

Possible Strategies for 2019

As the New Year rolls in, this is a prime opportunity for SMEs to reconsider their SEO strategies to develop a set of SEO oriented strategies to get ahead of the curve. The key here is to recognize the flexibility working on small scales offers and the room to experiment with a smaller market size to generate methods for potentially larger markets. Three areas of focus for any small business in the coming year are:

Each of these strategies can help set the grounds for unparalleled growth. At a time where everyone does SEO, the only way you can get an edge is if you develop the capability to use them relatively effectively. In an ideal situation, SMEs would implement each of these strategies by following through with this process:

Improve Existing SEO

If you haven’t already implemented SEO to your web content, it is high time. If you have already done that, identify any potential gaps that can be filled in terms of the effectiveness of your efforts.  You can do this by measuring the click through rates and the traffic volumes you are generating after your website.

Over the years that Search Berg has been offering SEO services, we’ve come to realize that there is a need to develop benchmarks and comparative analyses for SEO effectiveness. With our recurrent clients, we have always used KPIs to measure the effectiveness of our efforts. This allows us to develop an evolutionary process where the SEO outcomes steadily improve at each step.

We’ve realized that there is always room for improvement. The perfect SEO strategy is not static; it’s an ongoing process that tries to improve on existing outcomes. Measuring CTRs, comparing them to conversion rates and sales data goes a long way in helping small businesses achieve their goals.

Synergize Website Development with SEO

This is very important if you wish to have your SEO efforts materialize. There is no point to conducting SEO if it doesn’t improve your business prospects. This is a matter of creating a user experience that connects seamlessly with your SEO strategy. While Search Engine Optimization embeds useful keywords into the website, it is equally as important to have a well designed website.

As you create better online experiences for your users, you will see a corresponding increase in conversion rates. We particularly emphasize the use of infographics and diagrams because of the sheer effectiveness of these in terms of transmitting information. Since SMEs work at high levels of efficiency, this places much strain on existing resources that might be expended in other places. Developing a strong market presence eases the pressures they face to help develop the weaker parts of their organizations.

Consider Local SEO

The best place to begin making a name for yourself is in your locality. These are places that are the easiest to serve since distance does not pose much of a logistical challenge. As you grow in size and develop more efficient supply chains, you can also consider expansion. Until that point, Local SEO is the best option for small scale organizations to develop a loyal consumer base.

These consumers can be approached for feedback and make data collection rather easy. Localizing your SEO efforts can help you test out your methods to establish the do’s from the don’ts.

In conclusion, there is no one way to help all businesses make the most of their SEO strategies. This technique is unique to the financial and market conditions SMEs work in. However, after some due diligence and gradual improvement, it is likely that these organizations can grow beyond expectations. One very important thing to remember is that the numbers never lie. Organizational success depends on making the right moves based on the stimuli you get from your market.

Search Berg is a premium Web Development and SEO Company. In the 10 years that the company has been operating, it has worked across myriad industries and has developed an expertise in different aspects of SEO. Search Berg offers a full range of online marketing services to small businesses such as SEO, Web Development and Design, Content Marketing and other similar services.  The company was recently ranked as the best local SEO agency in New York and members often make contributions to publications on SEO best practices. Get in touch with the company for a full description of their services or to hire their services.

Local SEO in 2019: Here’s What You Need To “Primarily” Focus on…

As we bid goodbye to 2018, people are looking at 2019 with renewed vigor and enthusiasm. It is a new start, and a great opportunity to take your website and with it, your business to a whole new level.

“So what’s new for next year?”

As a digital marketing company, we get this question all the time from our perspective clients. Many of our clients are local businesses or operate under a certain regional focus. If you have a local business and you were to ask us about how to make 2019 the best year ever for your website, we would answer “by optimizing for local SEO.

Customers always want the best service at the best prices. And they most definitely prefer options that are available closest to them. This is where local SEO comes in.

Ever since Google Search became more personalized and algorithms evolved to provide tailored experiences, local search has become the holy grail of businesses that focus on specific counties, cities and boroughs for revenue generation and client acquisition. What’s more, consumers are searching for local products more than ever before.

To make sure your business shows up for these searches we’ve got some local SEO tips that should be your focus going into 2019.

Leverage Google My Business

Those of you who still haven’t listed their business on Google My Business, you should do it, NOW. We can’t emphasize this enough. Seriously, we’ll wait, go do it.

And if you already have a Google My Business account, you should start focusing on utilizing it to its true potential.

After its divorce from Google+, Google My Business has grown massively in significance. It offers some really cool and important features that can help you boost your local SEO.

First off is the Google Posts feature.

How often do you post on your Google My Business page?

You should be posting at least once a week. Preferably, a few times a week.

If you already use other social media platforms for promoting your business, then this should be easy.

Just use the same posts you use for your Twitter, Facebook, and LinkedIn pages—however, don’t forget to edit them. Inserting a killer CTA will work wonders.

Second up is the photos and video feature.

Regularly upload photos and videos on your Google My Business page. This will benefit you in two ways:

  • It will generate engagement signals from your audience
  • It will show Google that you’re an active user and you care about your listing. Experts speculate that this provides ranking benefits in local searches.

Third, is the Google Q&A feature.

This is the most important tip we have for you. Use Google’s Q&A feature on Google My Business. Respond to customers’ questions in a prompt way. Frequently seed the section with your own questions and answers when possible.

Google Q&A is currently the most underutilized Google My Business feature. And perhaps, also one of the most powerful.

On a departing note, make sure your Google My Business profile is 100% complete and there are no blank fields in there.

Heavily Invest in Reviews

Reviews have always been important to driving traffic to websites and increasing conversions. They have the ability to influence a potential buyers decision making. Positive branding through genuine positive reviews will paint a positive picture of your products, services and your company as a whole.

Research by Deloitte shows that 81% of consumers read reviews and check ratings when searching for a product online. What’s more, 97% of them factor reviews into their buying decisions.

The Pigeon algorithm update has made reviews even more important from a local SEO perspective by displaying them in the local search results.

You’re probably already investing in reviews. Our advice would be to invest in them even more. Approach your customers and request them to leave reviews on Google. However, be mindful not to force them. Ask your customers to use product – or service-specific keywords (yes, it works!) when writing a review.

If someone posts a negative review about your product or service, respond to them professionally and promptly. Try to understand their point of view and see if you can do anything to help them.

The best way to prevent negative reviews about your business is to provide your customers with incredible product and customer service. Once you’re killing it on Google, you can then expand your focus to other review-oriented websites. Implement these review-related tips and watch your watch business climb higher on local SEO rankings.

And that’s basically it!

Conclusion

Okay, at this point you’re probably wondering why we are suggesting you to primarily focus on Google My Business and customer reviews for your local SEO strategy heading into 2019.

Our suggestions are based on our own experience with Local SEO for our hundreds of clients and based on expert opinion of renowned SEO technicians outlining their own research and experiences as mentioned in Moz’s latest Local Search Ranking Factors Survey.

According to the survey findings, currently, Google My Business signals make up 25% of the local pack pie chart. Customer review signals are ranked third in importance, just below link signals; however, their significance in local search results has grown since the last published survey results.

Rest assured that you’re in the right company.

Do you need professional help to boost your small business local SEO?

Search Berg is at your service!

We are one of the leading local SEO service providers in the United States. Our local SEO experts are trained in the specific skill-set required for local SEO domain and have years of experience in the field to make your small business website rank higher in local search rankings.

Get in touch with us today to discuss your small business local SEO needs.

How to Optimize Your Services or Product Landing Page for PPC Conversions In order to Generate More Revenue and Gain New Leads!

Businesses love sales-driven landing pages! After all, they bring customers and most importantly, revenue for your business.

If you’ve been creating a sales-focused landing page for your product and want it to convert like a true rockstar, you would definitely want to check out the following landing page optimization tips. There’s six in total and all of them are equally important.

Tips for optimizing a sales-focused landing page for conversions

Let’s start with the content of your landing page.

First Tip: The content of your landing page should be highly specific and focused

Many landing pages are often seen promoting multiple solutions simultaneously. Tossing out multiple solutions on a single landing page makes the actual promotion ineffective. Furthermore, the noise and additional options might be an instant turn off for your audience.

When your audience visits your landing page, they expect to find a solution to their specific problem. But if the landing page narrows down to signing up to a newsletter or giving in their email address, in return for the solution; you might not hear from them ever again.

Is your landing page specific and focused?

Second tip: optimize your landing page to include keywords

Optimizing keywords in the landing page content can be tricky. You need to position the keywords in such a way that they make the page SEO-friendly without affecting the content flow.

An easy way to do this is by limiting the use of keywords to the main title, subheading, image alt text and periodically within the content.

Rand Fishkin explains in detail the concept of combining conversion – and SEO-focused designs into a single landing page.

In summary: When optimizing a sales-focused landing page, focus mainly on conversions and keep SEO secondary.

Third tip: come up with a catchy CTA

CTAs are the most important elements of landing pages. They might seem like simple instructions, but in reality, CTAs are key drivers of conversions.

It’s important to have a catchy CTA for your sales-specific landing page.

What is defined as a catchy CTA?

A catchy CTA is one that is simple, clear and clickable.

The message should be simple to comprehend within microseconds, the instructions should be clear and the button design should be visible.

Take a look at this CTA sample used by Neil Patel for one of his webinars. It has all the elements that make it “catchy”.

Is your CTA catchy?

Fourth tip: Use visuals where possible

The best sales-focused landing pages have gripping pictures. Visitors love them and process and respond to them much faster.

Does your landing page have great visuals?

If not, try incorporating them into your landing page design. Make sure to use only relevant pictures.

For instance, you can use images of the product or service you’re trying to sell. You can include images of your product in action. You can use images of your team using your product to establish an emotional connection with your audience.

On the contrary, avoid using stock photos. Be creative and take your time to source pictures that the audiences can connect with.

Fifth tip:Make sure your landing page is easy to navigate

 

Your landing page should not be cluttered with content. Instead, it should be neatly divided into different sections, making it easier for the readers to navigate.

It should have a main headline, clearly explaining what the landing page is about. It should have a sub-heading expanding on the concept introduced in the main headline.

Subheading? Yes, sub heading!

Never underestimate the importance of sub-headings. They provide the audience a deeper contextual understanding of the content on your landing page and give them a reason to read your copy instead of simply skimming through it.

Lastly, use legible and clean fonts so that mobile users can also read your copy easily.

Sixth tip:Make your customers an offer they can’t refuse.

Your landing page is only as good as the offer itself.

If your product or service is not affordable for your customers, there’s no way they’re clicking on that CTA button.

Review your product pricing and see if you can drive it down without hurting your bottom line. You may also want to include a limited time discount offer to prompt your customers to take a quick action. Time sensitive promotions create a sense of urgency within potential customers, that when combined with the right CTA instantly boost conversions.

Just remember: keep it affordable for your customers.

This completes our roundup of tips on how to optimize your sales-focused landing page for conversions.

Need professional help with optimizing your landing page?

Search Berg is at your service!

We’re one of the leading content marketing service providers in the United States. Our expert and experienced content marketers can optimize your landing pages for increased conversions, making themmore effective at helping you achieve your business goals. Besides providing optimization services, we also help clients build landing pages from scratch.

Get in touch with us today!