Search Berg Completes 15,000 Projects!

Another year, another achievement for Search Berg!

After successfully completing 10,000 projects in 2016, we have now reached another milestone of completing 15,000 SEO projects successfully. These figures are a testament to our immense client potential and how we have made them successful online and transformed their online website into a revenue generating portal.

As a full-scale digital marketing services provider based in New York, we bring on board 10 years of experience in this industry. We are an award winning agency; winning the 2017 SiteJabber Customer Choice awards. Our services include Search Engine Optimization and also expand into PPC marketing, social media management, reputation management and web design.
These is sound reasoning behind our success. There are no contracts at Search Berg. We offer a 30 day money back guarantee if our result-driven strategies fail to rank client websites in Google. All our strategies conform to Google guidelines and are designed to promote online presence and visibility of a website. We help create exceptional content that enables them to attract relevant traffic and generate organic leads

Search Berg has worked with thousands of clients spanning hundreds of industries. including politicians, real estate, travel, health and education, lifestyle, fashion to name a few. You can view our portfolio here.

If you’re considering going digital with your business, do so with confidence by hiring Search Berg for SEO. Call us at 8555-444-4777! To get a quote and receive a free SEO audit report, click here.

Search Berg Ranked # 1 Digital Marketing Agency In New York

With digital marketing becoming increasingly in demand, new startups and big business, all are hiring digital marketing agencies to create online marketing strategies for them that will bring them high rankings and web traffic in Google and most importantly, revenue.

Search Berg has been working in this industry for almost 10 years. After working with thousands of clients, we are finally getting mentioned for our work. Just last year we won the 2017 Customer Choice Award by Site Jabber for Best SEO. Now we are being mentioned on Clutch as the #1 Digital Marketing Agency in New York. We are extremely proud of achieving this unique distinction. You can view the list here.

Our Strategies Work
To explain it in simplest of words, Search Berg has been immensely successful because the strategies that we create for our clients are immensely successful. Our Search Team specializes in understanding client needs, analyzing industry demands, and researching the target audience. Combine that with a firm understanding of how Google ranks and rates websites and landing pages, we are able to create result-driven SEO strategies that start delivering within weeks. All our clients get ranked in Google within 30 days.

Who Have We Worked With?
Search Berg has worked with a diverse set of clients, ranging from real-estate and technical fields such as technology and construction to the health and education industry. You can view our portfolio.

If you’re considering going digital with your business and are not sure where to begin or want to improve your current online presence, call us at 855-444-4777 to begin today! To get a quote and receive a free SEO audit report, click here and our correspondent will get back to you.

How to Use SEO to Grow my Dental Practice

It’s no secret that the internet has completely revolutionized marketing. While Word of Mouth Marketing remains the most effective form of promotion, it’s fair to say that it’s losing its influence to digital marketing as the years go by. In fact, many industries have seen this change coming and are taking the steps necessary to get ahead of the curve.

Take dentistry for example. Where dentists had to rely on their technical prowess to steadily build their clientele in the past, these days, members of the noble profession can use Search Engine Optimization to achieve exponential growth. This presents a golden opportunity for dentists looking to significantly increase their sphere of influence in a short period of time.

If you’re looking to do just that, here are a few steps you can take to add more patients to your clientele.

1.     Create and Maintain Your Website:

Ah, the first page of Google’s search results. For most medical practices landing on the first page is something akin to reaching the Promised Land as it essentially means that their online platform is guaranteed thousands of monthly visitors. And if even a small fraction of them decide to opt for your services, then you’ll considerably increase your clientele in no time.

However, getting to the first page is easier said than done as there are countless checks and balances in place to ensure that only deserving platforms are marketed. In particular, Google will never promote your services unless you’re constantly adding to your website.

In other words, websites with little to no traffic are red-flagged and pushed to the back of the queue. To ensure that the same never happens to you, you need to constantly add informative blog posts to your website.

Furthermore, all the content on your website needs to be unique as any plagiarized piece has the capability to do irreparable damage to your platform! If you find yourself in this boat or if you’ve been the target of bad SEO by your direct rivals, opt for our reputation management services pronto!

2.     Adopt an Email Marketing Campaign:

Never underestimate the power of effective email marketing. While many “experts” will have you believe that it’s as ineffective as running your ads on a controversial web page, the fact remains that emails are an effective tool in your arsenal as far as digital marketing is concerned.

The best thing about emails is that people can access them on the go. So, if your dental clinic is struggling to hold on to clients, send them an engaging email that highlights the strengths of your practice. A monthly newsletter can do wonders for customer engagement and can even substantially increase your profits.

That being said, in order to ensure that you build a long-lasting relationship with your clients, the tone you adopt for the email is of the utmost importance. Generally speaking, you need to be informative without sounding patronizing – a thin line most businesses find impossible to walk.

3.     An Active Facebook Page:

Make no mistake about it; an active Facebook page is a sure-fire way to not just increase your clientele but also improve client engagement. Given the fact that the social media platform has more than 2.2 billion active monthly users, it’s of the utmost importance that you make your mark on Facebook if you want to add to your clientele.

The best thing about Facebook is that it doesn’t cost a dime to create a new account. That being said, there are many common practices that will ruin your chances of attracting new customers if you approach the platform without a meticulously thought-out game plan.

A simple way of doing just that is by opting for our impeccable social media management services that will improve customer engagement. Our social media specialists are experts at digital promotion and can do wonders for your social media accounts. Whether it’s more followers on Instagram you want or more likes on your Facebook page; we’ve got you covered!

4.     Press Releases on Pressing Matters:

If you want to establish yourself as a leading authority on a pressing issue, a press release is one of the best ways to go about the process. When used correctly, a press release can paint your practice in a very professional light and firmly establish you as a respectable industry leader in your niche.

Well-timed press releases are so effective that they’ve catapulted countless websites from the 3rd or 4th page of Google’s search results to the 1st page – a change so meteoric that it can change your fortunes and help you retain your clients while attracting new ones!

5.     It’s All In The Keywords:

As far as Search Engine Optimization goes, nothing matters more than using the right keywords. In particular, you should know the common concerns of your clients and potential patients, and should tailor the content on your website to include these words so that you rank higher when these people search for a particular product or service.

That being said, you can’t just add unrelated keywords to a blog and hope for the best as Google has a powerful algorithm in place to ensure that these words are used in the right context. For example, you cannot just add the phrase “best dental crowns” to blog post that has nothing to do with crowns.

For more information about particular keywords and how your platform ranks for these phrases as compared to your competitors, use our Client Dashboard.

And that concludes our list of the best digital marketing techniques for dental clinics. If you’re a dentist looking to unleash the power of SEO to grow your dental practice, pick up the phone and get in touch with us! We’ll be more than happy to arm you with the digital tools you need to outperform your competitors.

Make Your Website GDPR Compliant Today

The implementation of the new GDPR has been heralded for quite some time now. While many companies in the EU diligently contracted compliance professionals, others struggled to understand every aspect of the new regulation and make their company GDPR compliant with existing staff.

The GDPR, implemented on the 25th of May, 2018 is now active and companies who have yet to oblige by its rules must start right away. As with any new law, the GDPR is an exhaustive and often confusing piece of legislation. In this post, we break it down for you.

Needless to say, being GDPR compliant saves you from severe fines. To avoid suffering the same fate as Facebook and Google, who faced fines of over 9 billion for breaching the law, it is high time to give your website and subsequent online activities a makeover.

One of the main aims of this data protection law is to give users control over how their private data is handled by companies. Keeping this in mind, let’s explore 10 ways you can make every aspect of your company’s website GDPR compliant.

Revamp Forms

Under the new regulations, every company must redesign their forms if the default option under contact preferences is ticked Yes. In the pre-GDPR era, many companies got away with sneakily tricking customers into giving them the permission to send promotional content or use their contact information for marketing purposes.

All that changes now. Work with your web development team to redesign any existing form on your website, whether it’s for a newsletter subscription or job application and remove the default option. Customers must opt-in themselves in they wish to be contacted.

Unbundled Opt-In

In your forms, consent should be asked separately for accepting the T&Cs and any other consent for the use of customer’s private data. This means every consent option should be laid out clearly and separately with the tick boxes to accept or reject permission.

For example, while a customer may agree will your company’s T&Cs, they may not want to hear about new offers and discount deals. Therefore, permission should be sought out separately for every reason you may want to contact them for.

Granular Opt-In

Taking the previous rule a step further, here you should ensure that you distinguish between the different modes of communication and ask for permission separately for each one, i.e. when you ask customers, ‘How would you like to be contacted?’ You must provide tick boxes next to all options such as: Telephone, Post and Email. This is done to give customers full control over how their data is used to contact them.

Easy Opt-Out Option

It’s only fair that opting out should be as easy as opting in. In addition to placing an opt-out icon below all your communications, it is important to give customers the freedom to modify their contact preferences within a few clicks.

Not only does this reduce the loss of a customer’s contact permission privileges for you, it also makes them happy to know they have control over what sort of email, text messages or mails they receive from you.

Name Third Parties

It’s common knowledge that if you wish to share your customer’s contact details with other companies, you have to seek permission.

However, under the new law, you can’t stop at that. Reveal the third-party names that you wish to share the data with. Many companies in the UK have multiple divisions, such as John Lewis/John Lewis Financial, etc. It is important to name them and seek permission for each separately.

Privacy Policy and T&Cs

You will have to modify the privacy policy and terms and conditions on your website to reflect the new regulations in GDPR terminology. In these documents, make it clear how you intend to use this data, and for how long.

Additionally, you must explicitly explain your reasons for collecting data and how you track user interactions, including any applications you may use.

Online Payments

If you accept online payments, it is likely that you store personal information before it reaches the payment gateway.

Under the new law, you must remove any personal information after a reasonable time period.

GDPR doesn’t state a specific time, but 60 days is a reasonable time to hold on to the information before erasing it from your system.

Third-Party Tracking Application

Suppliers of cookie tracking software such as CANDDI and Lead Forensics, track customer behavior every time they visit a website.

However, it is not very clear how they track website users and how it affects them. Providers of these tools must elicit they are GDPR compliant and explain how their tracking software work.

As a business owner, it should be a priority for you to assess compliance risks associated with using these third party tracking software and review your contract to ensure their policies are GDPR compliant.

Google Analytics

If you use Google Analytics to track website users, you may be interested in finding out how Google has updated their policies to become GDPR compliant. As they provide ‘anonymous tracking’, personal data is not stored and GDPR doesn’t have much of an effect on the way they operate.

Redesigning Your Website

In addition to rewriting your privacy policy, T&Cs and consent forms, take the new regulation as an opportunity to redesign other aspects of your website and operations. Learn more about the best practices on storing customer data, formulating an email campaign to ask for new consent and reassess the safety of your data storing software.

While at first glance, GDPR may seem like an additional load on your existing legal arrangements, it is actually in fact a win-win situation for companies and customers.

Customers appreciate transparency and control over their private information. By entrusting you with their details, it becomes your responsibility to use that information carefully and improve your business data.  Use this legislation as a way to connect and engage openly and truthfully with your customers.

Need Professional Help?

Search Berg is an award-winning company specializing in website design and development.

Our diverse and professional services have been used by hundreds of clients, operating in different parts of the world such as Europe, Asia and North America and the Middle East.

Contact us and let our team of brilliant team of website developers making the challenging demands of GDPR easy for your company.