SEOSmall Business SEO

Combating Google Fred – Enhancing the Optimization of Your SEO Content

If you’ve noticed a sudden drop in your website’s ranking and traffic, you are not alone.

In mid-March 2017, Google released information that a new algorithm update was added to their system, one that targets typical black-hat SEO tactics and ad monetization.

Black-hat tactics are quite common and used by businesses, big and small.

However, the search engine’s purpose for doing so isn’t to target businesses for their revenue ventures. Rather, Google Fred’s function serves as a guideline for those who want their business to be known for quality content, rather than just ad revenue.

Understanding Google Fred

Google Fred targets sites that overuse ads, produce low-quality content and have little added user benefits.

However, this doesn’t mean that all the sites Fred targets are just dummy sites created for ad revenue.

In fact, majority of the websites affected by Fred are content sites that just use a large number of ads, and are simply created to generate revenue, rather than produce any quality solution for the user’s issues.

The numerous websites that are affected by this new update include sites that have:

  • A large presence of ads
  • Content that is created solely for the purpose of increase ranking
  • Content that have ads and affiliate links spread throughout
  • Information (in blog form) which is far below the industry’s specific components
  • Deceptive advertisement
  • Thin content
  • Aggressive affiliate setup
  • Mobile problems

How Do You Know You’ve Been Affected by Google Fred Algorithm Update

The simplest way is by observing your ranking. A large drop in rankings or low organic traffic after mid-March is a strong indicator that your website has been impacted by Google Fred.

Recovering from Rankings Drop

Fred focuses on limiting the effects of black-hat SEO tactics. The best and simplest fix is to scale down ad inclusion and improve the quality of content on the website.

But this is easier said than done.

SEO tactics have improved considerably over the past few years, guided by Google’s algorithm updates.

However, to improve further, follow certain tactics and strategies to ensure you satisfy Google Fred’s requirements.

Upgrading the Anatomy of On-Page SEO

Meta tags and keyword density is important. Quality content and key factors to create credible content is even more crucial.

Practices for Improved SEO Rankings

Before we dive into the anatomy of a well-optimized page, approach SEO tactics keeping these three questions in mind:

What does the User Want?

Although the main cause for Google’s update is not yet clear, the basic concept behind Google Fred’s algorithm can be regarded as a method to prompt websites to create user-centric content to improve company-client interaction.

As such, our first goal should be to focus on serving users, not just Google. That is how we will get the rankings we need.

Google itself is a growing network based on intelligence. To get its attention, securing the visitor’s attention should be our first priority.

Is the Website Optimized for Mobile Accessibility?

Though optimizing your website isn’t as much of an adventurous undertaking as it was five or six years ago, there are still millions of websites that have not upgraded their network. Keep in mind that Google penalizes websites that are not mobile friendly.

SEO services emphasizes the importance of making such websites accessible for mobiles. This helps increase traffic and improve rankings.

Is Active Publishing Necessary?

Google Fred focuses on consistent publishing to maintain a website’s health. If companies want to maintain their position in the search engine’s ranking, websites must create high-quality content and publish frequently. This shows the website as a relevant and active database, one that uses valid strategies to make its way through the algorithm’s changes.

Small On-Page SEO Factors for Search Engines

In order to improve website ranking, there are several factors we must implement in the content.

· Beginning Title Tag with Keywords

Typically, the title tag should contain a keyword close to the beginning of the title to give it more weight. The title tag is the most important factor for on-page SEO, since search engines seek titles that are relevantly marked.

· SEO-Friendly URLs

Google favors short and keyword-rich URLs, rather than irregular URLs. For example, if a URL is searchberg.com/your-keyword, Google will more likely boost this site’s rating, rather than searchberg.com/7-22-2017/category/blogtitle.

· Adding Modifiers in Title

Modifiers specify long-tail versions of certain keywords. Using modifiers such as 2017, guide, review or best allows Google to improve rankings by separating your website’s information from the general content.

· Include Multimedia

Your first impression must encourage interaction, rather than just a skim through the content. Add engaging images, videos and diagrams with relevant information that increases the reader’s awareness, and reduces bounce time.

· Add Keywords within the first 100 Words

It takes 8 seconds for a reader to skim through content. Add relevant keywords within the 100 words of the published content to provide the visitor with the information they need. Then improve on the content by providing added info to increase their time on-site.

· Use Outbound Links

Outbound links allow your page to create a relevancy signal, which in turn, helps Google figure out what your page’s subject is. But be advised that websites linked to outbound links must be pertinent to the subject and legitimately helpful. News websites or informative links are more favorable, rather than separate articles or blogs.

· Add Internal Links

Google emphasizes a proper linking structure for websites that want to be indexed by search engines. Add 2–3 links to the content you post and make it relatable to the present content details.

· Boost Site Speed

75% of users do not revisit a website if it takes more than 4 seconds to load. Use a CDN to boost your site speed. Compress images or switch to a faster hosting to allow easier access to your site.

· Image Link Optimization

The target keyword of your image is part of the content itself. Make sure to add image file names that also include your target keywords to create relevance and coherency in the content.

· Include Social Sharing Buttons

Even if there is no direct linking, social sharing does play a significant role in ranking your site. Social share bring in more visitors. And the more customers there are, the more likely they will be to link back to the site in question.

· Post Longer Content

Longer content tends to rank higher on Google’s first page, because that translates into a greater attention to content and the details added to make it relevant.

Increasing Dwell Time through Strategic SEO Practices

SEO practices require effort on the business’s part to bring in more customers. Observing all the factors mentioned above among others, Google uses the techniques to determine a visitor’s dwell time, so as to size up the content’s quality above all. If someone hits the back button immediately after landing on the page, this translates the link as a low-quality page to Google.

Increase the page’s average dwell time by including long and engaging content that provides authentic and helpful information to keep readers engaged and interested.

Conclusion

Google’s search algorithm may not have the same earth-shattering effects now as it did 10 years ago. But that doesn’t mean its updates do not have a significant impact on your site’s traffic and ranking.

Our customer base is growing diverse day-by-day. If you’re a committed business owner, utilize quality link building services to contest the effects of Google’s algorithm’s updates.

This way, you will be able to upgrade and improve your methods of white-hat SEO practices and use them to our advantage without suffering in terms of traffic and ranking.

Work with Searchberg

If you’re not sure where to go for such services, simply contact a reputable link building service to help you.

Searchberg is a leading company with exceptional experience in handling white label SEO campaigns.

We deliver highly effective optimization campaigns to boost sales that help bring relevant focus for all businesses.

Our strong focus on creating and publishing quality content provides a solution that satisfies your SEO needs.

Google will continue to create updates and algorithm changes to revolutionize customers’ experience. To maintain your company’s ranking, take the dive into the world of web optimization and use our tactics and knowledge of white-label SEO strategies to provide visitors with relevant information.

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Aaron Tylor

Aaron Tylor

Aaron Tylor is a Senior Account Manager at SearchBerg with 7 years of practical hands-on experience in the SEO industry. He regularly contributes to the SearchBerg Blog and on other SEO platforms. His goal is to get published on Moz and Search Engine Land.